Giacomo Farris (cert IDM/DMA)

Education

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  The Institute of Direct and Digital Marketing (IDM)

  2020 - 2020

  Direct and Digital Marketing Marketing 85%

  Activities and Societies: Creating an effective omnichannel campaign strategy, bringing together digital and non-digital channels. Use templates, processes and real-life examples to help you implement your learnings in the office. Bring your channels together for improved ROI, customer experience and brand recognition. - Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.- Implement effective customer relationships management techniques like journey planning, personas and segmentation.- Learn to juggle the big campaign moments and your year-round activity.- Understand all the channels available to you, and how non-digital channels can work alongside digital channels.- Select the right channels for the right audiences and campaigns.-… Show more - Understand how data underpins the effectiveness of your campaigns and the experience you give your customers.- Implement effective customer relationships management techniques like journey planning, personas and segmentation.- Learn to juggle the big campaign moments and your year-round activity.- Understand all the channels available to you, and how non-digital channels can work alongside digital channels.- Select the right channels for the right audiences and campaigns.- Develop a top-level campaign strategy and the channel strategies which feed into it.- Analyse which channels you should continue to invest in and those you should re-consider.- Plan your budget to make the most of 'always on' channel activity and your big campaigns. Show less

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  University of Greenwich

  2017 - 2020

  Bachelor's degree Advertising and Digital Marketing Communication with Language (Spanish) First-Class Honours

  Developed the ability to understand and identify trends, understand consumer behaviour and create attention-grabbing campaigns.Developed creative thinking skills, applying them to creative approaches to advertising problems.Gained practical industry experience of advertising and digital marketing through live projects (StudentUniverse, DMA project), industry speakers, events and employability modules.