Renato De Morais

Experience

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  Philips

  Jan 2011 - Jan 2013

  I was a member of the product marketing team at Philips Ultrasound Brazil, with a primary focus on equipment demonstrations. This area is crucial in the product line, as it plays a decisive role in the purchase of medical ultrasound equipment. As part of my role, I was responsible for ensuring good internal alignment with the delivery of equipment, the engineering team, and the applications team. My primary focus was always on the customer experience, striving to deliver exceptional service at all times.In addition, I was responsible for analyzing government tenders, with a focus on the technical specifications of ultrasound systems. This analysis was crucial in ensuring that our products met the required standards and were selected for procurement. Overall, my role was essential in driving sales and ensuring customer satisfaction in the ultrasound equipment product line at Philips Brazil. Exibir menos I reported to the Marketing and Product Senior Manager at X-Ray LATAM, where my primary responsibilities included responding to medical equipment tenders in Brazil and LATAM countries such as Uruguay, Mexico, Chile, Panama, Peru, and Argentina. Additionally, I provided technical support to the sales team, clarifying doubts about the Brazilian Philips product portfolio and suggesting selling strategies to outperform our competitors.As part of my scope of activities, I also developed product comparison tables for X-ray equipment from both Philips and competitors. These tables included mammography, fixed and mobile X-ray, fluoroscopies, Mobile C-Arms, and Angiography’s. I maintained constant communication with factories in Brazil, Germany, and the Netherlands to resolve specific questions related to product development and technical support. Exibir menos

  • Marketing & Product Analyst

    Mar 2013 - Jan 2013

  • Intern

    Jan 2011 - Jan 2013
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  Vector Medical

  Jan 2013 - Jun 2015

  Product and Marketing Specialist

  As a product specialist at Vector Medical, my primary responsibilities included conducting technical meetings with the manufacturer and providing technical support to the sales team. In this role, I was able to showcase the exceptional quality of Philips Medical Imaging products while also highlighting the flaws of our competitors' products.In addition to my technical responsibilities, I began to develop my business acumen through constant customer contact and intermediation of their problems and concerns with the manufacturer. This exposure gave me a broader and more complete picture of the medical equipment market.As part of my role, I was responsible for managing the sales funnel and pipeline for products such as X-rays (fixed and mobile), Mammography, Mobile C-Arms, and Angiography. My ability to effectively manage these responsibilities contributed significantly to the success of the Vector Medical team and helped establish Philips as a leader in the medical equipment market. Exibir menos

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  Techosp Gestão e Tecnologia em Saúde

  Jan 2015 - Jul 2016

  Product and Marketing Coordinator

  As a Marketing and Product Coordinator, my primary responsibilities included overseeing the marketing department and coordinating with agencies to create visual identity and support materials for the sale of services and products. In addition, I was responsible for selling services and software related to Clinical Engineering, which provided me with in-depth customer contact in hospital maintenance, new department projects, and financial feasibility analysis of new projects.I was also responsible for pricing services based on market and customer needs and implementing a pilot project for a new clinical engineering department. After implementation, I successfully maintained KPI levels, ensuring optimal service delivery to our clients.My focus was to tailor our product offerings to meet the unique needs of our clients, outsourcing clinical engineering services to new hospitals while maintaining the company's competitiveness and profitability. Overall, my role was essential in driving sales, improving customer satisfaction, and maintaining the company's success in the healthcare market. Exibir menos

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  Philips

  Jan 2016 - Jul 2020

  As a Business Development Coordinator, I was responsible for creating and implementing effective sales strategies to identify and enter new markets. I took a strategic approach, seeing the bigger picture and setting aims and objectives in order to develop and improve the business.To support these efforts, I conducted extensive market research to identify new business opportunities, including new markets, growth areas, trends, customers, products, and services. I also established and maintained effective relationships with customers through various channels such as email, phone, and in-person meetings.As part of my role, I coordinated and arranged client events, meetings, appointments, and conferences, while also assisting with the preparation of presentations and pitches for prospective clients. To support internal and external meetings, I wrote and distributed agendas, proposals, cost estimates, and briefing documents.In addition, I was responsible for tracking submitted proposals, preparing the sales funnel, and providing sales forecasting to help drive business growth. Through these efforts, I was able to significantly improve business performance and establish our company as a leader in the industry. Exibir menos Responsible for:- Developing and conducting a relationship of trust with customers (clinicians) to maximize the value of short and long term businesses with Philips accounts based on a deep understanding of customers’ needs.- Monitoring the sales process related to specific opportunities in the MoS (Mobile Surgery) portfolio, from the lead to closing of the contract / order.- Presentations to customers, visits to the sites and demonstrations of the related portfolio (products and services) and value proposition.- Managing relationships with specific portfolio KOLs and other relevant stakeholders in the accounts.- Creating the customer's quote and support and respond to the customer's bidding requirement documents.- Supporting business / cluster related campaigns, introduction of products and services and end-of-life programs in the market.- Defining and executing the implementation of the business policy, pricing strategy and product mix to be sold in the region, according to the guidelines established in the Brazilian Board.- Providing information and suggestions to the Brazilian Board.Preparing and providing an accurate business forecast (through the sales funnel) monthly, via accurate management of opportunities and sales in Philips' CRM system (Salesforce.com).- Developing a strategy and comprehensive strategic marketing plan and driving the execution of that plan, including the introduction of new products, events of clinical opinion leaders, digital marketing, etc.- Monitoring competition and changes in the industry and providing effective feedback to sales and marketing organizations, including suggestions for improving our competitive position.- Ensuring sufficient knowledge and prioritization of the modality with account managers and channel partners, for example by conducting regular sales training.Conducting continuous improvements by applying "LEAN" methods. Exibir menos

  • Business Development Coordinator

    Jan 2019 - Jul 2020

  • Modality Sales Specialist - MoS (mobile surgery)

    Jan 2016 - Jan 2019
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  Oxigenar Terapia Respiratória

  Jan 2020 - Jan 2022

  New Business Manager

  As a New Business Manager, I led a B2B sales department to drive business growth and revenue. I developed and implemented effective sales strategies to identify and close new business opportunities. I collaborated with the marketing team to understand customer needs and create targeted marketing campaigns. I managed and trained a team of sales representatives to pursue new business opportunities. I coached them on sales skills, product knowledge, and customer relationship management. I built and maintained strong relationships with key stakeholders, such as clients, partners, and suppliers. I monitored market trends, customer needs, and competitive activity to ensure our sales strategies were relevant and effective. My role was crucial in driving business growth and positioning our company as a high performer in the B2B sales space. Exibir menos

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  Agfa Radiology Solutions

  Jan 2022 - Jan 2023

  Product Specialist - Brazil

  As a Product Specialist for X-ray Products in Brazil, I was responsible for leading the growth and success of our X-ray product line. You had a proven track record in product development and management, as well as a deep understanding of X-ray technology and its applications in healthcare . I developed and executed product strategies, conducted market research, and collaborated with internal teams and external stakeholders to ensure the success of our X-ray product line.Responsibilities:Developed and executed product strategies for our X-ray Products and Consumables division, in collaboration with cross-functional teamsConducted market research to identify customer needs and market trends, and used insights to inform product development and marketing strategiesCollaborated with internal teams, service, manufacturing, S&Op and sales, to ensure successful product development, launch, and lifecycle managementWorked closely with key stakeholders, including customers, suppliers, and industry organizations, to build strong relationships and partnershipsDeveloped and maintained product documentation, including specifications, user manuals, and training materialsDeveloped and delivered product training and sales enablement programs to ensure successful product launches and ongoing sales growthMonitored and reported on key performance indicators, including sales revenue, profitability, and customer satisfactionStayed up-to-date on industry trends, competitive landscape, and emerging technologies, and used insights to inform product development and marketing strategiesManaged the X-ray product line's budget, forecasting, and pricing strategiesLed cross-functional teams and mentored junior product specialists as needed Exibir menos

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  MovidosPorEnergiaSolar

  Jan 2022 - Jan 2023

  Empreendedor

  Franquia São Bernardo do Campo - RMFornecemos soluções personalizadas fotovoltaicas para sua casa ou seu negócio, com segurança e qualidade Blue Sol, empresa pioneira em fornecer soluções de energia fotovoltaica no Brasil que entrega o que promete. Assim você produz sua própria energia elétrica e deixa de pagar até 95% da sua conta de energia elétrica.

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  NOVA TARGET TECNOLOGIA E SERVIÇOS LTDA

  Jan 2023 - now

  Gerente comercial