Tracy Simon

Experience

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  CCR LLP

  Jun 2007 - Sept 2007

  Marketing Specialist
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  Grant Thornton LLP

  Jan 2008 - Apr 2013

  Marketing Manager

  Strategic marketing campaigns to align with company's vision and goals for the future.Inbound and Digital Marketing/Communications; website management, social media, implementing strategies to increase page ranking on search engines to reach target audience and increase website traffic, inbound marketing strategies (ie; SEO, calls-to-action and landing pages in order to generate leads)Content development; newsletters, white papers, etc. + innovative strategies to reach and engage target audience.Internal/external written communications; website content, intranet content, PR, proposals, presentations, advertisements, brochures and newsletters. Customer Relationship Management (CRM System); Managed prospect and client information and data analysisEvent Manager; in charge of planning all firm events*Worked with CCR LLP (local regional firm), which was later acquired by Grant Thornton. Show less

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  CohnReznick LLP

  Aug 2013 - Aug 2015

  Marketing Manager

  A results-oriented and passionate communications and marketing management professional with expertise in Brand Development and Awareness, Digital Marketing, Recruiting, Training and Event Planning. Self-motivated and creative professional with demonstrated success in establishment of strategic marketing campaigns for targeted audiences; exceptional written communications abilities to align marketing materials with company goals; management of industry and individual office budgets. Excellent communications and interpersonal skills with ability to build a rapport to develop long-term relationships with clients, staff, management and other stakeholders to ensure positive customer relations. Decisive and innovative team leader and project manager who manages resources effectively and prioritizes responsibilities to meet time-sensitive deadlines. Specialties:▪ Marketing communications▪ Digital Marketing▪ Website/Social Media▪ Communications Strategies▪ Strategic Planning/Analysis▪ Brand development and awareness▪ Recruiting/Training▪ Event Planning/Webinars▪ Editorial projects▪ Team Leader Show less

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  PwC

  Aug 2015 - now

  Digital Marketing Manager Talent Acquisition

  - Attract talent and execute employer brand strategy through targeted positioning, messaging, content, advertising- Execute multi-channel marketing campaigns - Manage CRM and train employees on CRM tool, strategy, messaging, metrics, tracking, and campaign ROI- Implement digital marketing initiatives to drive awareness and candidate flow- Lead video content creation platform to create personalized candidate experience; multi-channel distribution- Manage recruitment marketing analytics, determine effectiveness of media for most optimized performance. - Enhance candidate journey through awareness, advertising, content, communications- Support recruiting events through pipelining strategies and custom talent pool communications- Collaborate and consult with to develop go-to- market strategies to support TA, aligned with firm and brand goals-Evaluate and report metrics to maximize ROI of marketing and providing insight-based recommendations Show less