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Paul Martin, CFRE

Paul Martin, CFRE

General Sales Manager

Followers of Paul Martin, CFRE2000 followers
location of Paul Martin, CFRELewisville, Texas, United States

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  • Timeline

  • About me

    Encourager In Chief

  • Education

    • Oral Roberts University

      1977 - 1981
      B.S. Radio-Television

    • Dallas Baptist University

      1975 - 1976
      Communications

  • Experience

    • KCFO-FM

      May 1979 - Jun 1984
      General Sales Manager

      Paul joined as a weekend announcer and sales person. He discovered he enjoyed the sales side of broadcast and eventually became National Sales Manager and General Sales Manager of this ground-breaking Contemporary Christian Music radio station.

    • KLTY-FM (Evergreen Communications)

      Jul 1985 - Aug 1987
      Marketing Director

      - Helped hire, train and coach advertising sales team- Created sales collateral and sales promotions- Sold large accounts

    • KLTY-FM / KOJO-FM

      Mar 1987 - Jul 1989
      General Sales Manager

      - Hired, recruited, trained and coached advertising sales staff- Created sales collateral and sales promotions for stations- Inaugerated national sales effort with national representative (HNWH)

    • Learfield Sports

      Aug 1989 - Dec 1989
      Regional Sales

      Sold radio and television sponsorship of Houston Cougars and SMU Mustang collegiate sports during their inaugural year with Learfield Sports.

    • Christian Broadcasting Network

      Dec 1989 - Jun 1991
      Sales Manager, Radio

    • Salem Radio Representatives

      Jun 1991 - May 1996
      Founding Manager

      I had the privilege of starting the national sales arm for Salem Communications' radio division. I started with no accounts and no billing on the books. In a short period of time SRR became a significant revenue contributor to Christian formatted radio stations from coast-to-coast, including the Salem owned and operated radio group and its networks.

    • Salem Radio Network

      May 1996 - Mar 1997
      Vice President, General Manager

      I integrated music-format operations into the largely talk-based Salem Radio Network. In only 6 months, our team took perennially money-losing networks into profitable, client-serving formats.

    • Popmail.com

      Jan 1998 - Jan 2000
      Vice President, Revenue

      I lead the team that built the largest email network of radio stations from coast to coast. We also provided streaming services and marketing programs for advertisers to reach users of the vast Popmail email network.

    • SendMeMore

      Jan 2000 - Jan 2001

      • Chairman

        Jan 2000 - Jan 2001

      • Chairman

        Jan 2000 - Jan 2001

    • Separate Account Solutions

      Apr 2000 - Mar 2003
      Vice President, Strategic Alliances

      I lead a small team that did big things. In a short period of time, our team contracted with the world's leading money managers to provide investment management for our clients. I also lead our legal team to make sure we created a culture of compliance for our clients and employees.

    • Advocace Media, LLC

      May 2003 - Dec 2018
      President / Co-Founder

      Paul leads a team of people dedicated to growing the support and reach of non-profit organizations. He envisions growth and guides resources to increase opportunity for impact with Advocace team members.

    • The ALS Association, North Texas Chapter

      Oct 2008 - Oct 2010
      Board Member

    • National Religious Broadcasters (NRB)

      Feb 2017 - now
      National Religious Broadcasters Board of Directors

    • DickersonBakker

      Jan 2019 - May 2022
      Senior Partner

    • Hope Media Group

      May 2022 - Aug 2023
      Chief Of Development

      Hope Media Group is a family of brands that serve to connect people in Houston and around the world more deeply to God through radio, events, online content, and mobile apps. Our family of brands include KSBJ, NGEN Radio, HOPE ON DEMAND, Special Events and AMEN: The Prayer App. We will soon add WAY-FM, WAY Nation and WAY Loud to our family.

    • IEncourager

      Feb 2024 - now
      Encourager In Chief / Founder

      iEncourager helps nonprofit leaders amplify their impact by helping them amplify revenue through thoughtful innovation, growth and action.

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Paul Martin, CFRE
      Christian Music Broadcasters Scott Campbell Industry Achievement Award 2018 Christian Music Broadcasters Sep 2018 Christian Music Broadcasters (CMB) awarded Paul Martin its’ Scott Campbell Industry Achievement Award.The Scott Campbell Industry Achievement Award remembers a man who started playing Rock & Roll on a homemade radio station from his college dorm. He eventually worked in markets like Seattle, Houston, and Lincoln, NE. Scott’s passion turned toward sharing his faith and he quickly became one of the pioneers of the Christian Music format. Over the last 30+ years Paul has worked toward… Show more Christian Music Broadcasters (CMB) awarded Paul Martin its’ Scott Campbell Industry Achievement Award.The Scott Campbell Industry Achievement Award remembers a man who started playing Rock & Roll on a homemade radio station from his college dorm. He eventually worked in markets like Seattle, Houston, and Lincoln, NE. Scott’s passion turned toward sharing his faith and he quickly became one of the pioneers of the Christian Music format. Over the last 30+ years Paul has worked toward the same goal: to bring people to faith through the power of Christian radio. Wednesday, September 5, CMB honored Paul “for outstanding and long-term contributions to the growth of Christian Music Radio”.More About Christian Music BroadcastersCMB brings Christian media from around the world together for the purpose of reaching listeners with the Gospel message by developing and producing relevant programming that encourages listener interest in and involvement with the Gospel of Jesus Christ. Show less
    • Awarded to Paul Martin, CFRE
      National Center for Stewardship & Generosity Lifetime Stewardship Achievement Award 2018 National Center for Stewardship & Generosity Jun 2018 The National Center for Stewardship and Generosity works to communicate the gospel's stewardship message to a present-day culture that largely no longer believes nor practices lifestyles rooted in Biblical and discipled stewardship. Over the last 30+ years Paul has worked toward the same goal: To help ministries flourish in vision and funding in order that they might take the Gospel to more people. The National Center honored Paul for carrying out the shared vision of “communicating the… Show more The National Center for Stewardship and Generosity works to communicate the gospel's stewardship message to a present-day culture that largely no longer believes nor practices lifestyles rooted in Biblical and discipled stewardship. Over the last 30+ years Paul has worked toward the same goal: To help ministries flourish in vision and funding in order that they might take the Gospel to more people. The National Center honored Paul for carrying out the shared vision of “communicating the gospel’s stewardship message”.Scott Preissler, Director of The NCSG said, “Advocace, led by Paul Martin, is one of the most innovative consulting organizations in the country in our time. I have personally benefitted by counsel from Paul and team over a decade. Innovative, genuine and sincere are how I would describe the mind of Paul Martin, and he is a treasure available to Christian ministries across the United States.” Show less