Barbara Catonio Taev

Experience

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  TVE

  Aug 2009 - Jul 2010

  News Anchor

  Responsible for video production, TV news reporting, presentation of TV news.

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  Anhanguera Educacional

  Nov 2009 - Dec 2010

  Video Editor

  Also responsible for image editing, video post-production (motion graphics, texts and after effects) Creation of openings and 3D animations.

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  MV Agência

  Nov 2009 - Aug 2010

  Copywriter

  Also responsible for production, promotion, and organization of events.External production of photos and videos.

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  TV Morena

  May 2010 - Dec 2014

  Reporter

  TV Globo is the lead on free-to-air television network in Brazil and one of the largest media companies in the world, producing well over 5.000 hours of news and entertainment per year with 120+ affiliates throughout Brazil.• Anchored TV news and hosted a TV show, excelling in an extremely fast-paced environment by taking diverse roles including production, text editing, reporting, filming and video post-production• Focused on prioritizing tasks to keep productivity high, self-starter attitude, the ability to communicate clearly• Increased advertising investments by 40% for the TV show “Atualidades”, significantly boosting the show’s revenue• Produced on a weekly basis around 8–10 news reports for the daily news broadcasting that amounted to over 1500+ pieces during my time there• Led different teams of 5–10 in managing workflow, scripting, and directing recordings.• Hosted large-scale events – New Year’s Eve concert (over 130.000 attendees) and local marathon events (with over 26.000 athletes). Show less

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  GERMIPASTO

  Sept 2014 - Aug 2018

  Marketing Director

  An innovative major producer of pasture seeds, Germipasto is one of the largest in Brazil with a strong presence in Latin American countries and an international reach. The agribusiness sector is traditionally conservative, and the company sought someone to bring a refreshed look, expand its international market, and highlight its innovative machinery producing the highest quality pasture seeds in the market, setting them apart from the competition:• Lead a team of 5–7 to coordinate production of all advertising and journalistic collaterals• Improved integration between marketing and sales to better address target audiences• Implemented multilingual option on the website to enhance international reach• Strengthened the B2B relationship, catering to both end customers and more than 80 agro stores across Brazil and other countries• Oversaw the production of 40+ TV show per year (weekly, hour-long), managed daily social media and websites, organized over 10 exhibition and livestock auctions per year and executed endomarketing activities Show less

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  SBT

  Jun 2016 - Jun 2017

  Editor In Chief

  Lead a team of 5–7 people, while responsible for producing and presenting the TV show, interviewing, and supporting hands-on on video editing and graphic designs.

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  Cushman & Wakefield Edmonton

  Oct 2018 - Oct 2019

  Graphic Designer

  As a branch of a global corporation, they wanted a professional to rethink and implement a more unique and exclusive approach to the corporation standardized directions to differentiate and stand out in the market. Here’s how we implemented that:• Revamped the advertising materials keeping the brand baseline (colors & fonts) while innovating how information was presented, keeping the collaterals clean, modern, and elegant at the same time to align with high level clients• This was a huge lift, where I would alone create extensive number of monthly brochures (aside from other collaterals) to meet the demand for 50+ agents• Focused on creating striking pitches and proposals to support persuasion and seamlessly facilitate decision making, resulting in significantly higher closed deals as reported by agents Show less

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  Omada Commercial - Edmonton

  Oct 2019 - now

  Marketing Director

  Omada is a Western Canadian real estate brokerage focused on investment sales and commercial leasing. Since its foundation, Omada has grown to a team of 10+ dedicated individuals, collaborating as a team across 3 offices in Alberta and BC. Besides individual property owners, Omada is the choice not only for smaller businesses wanting to expand their locations, but we also represent and have relationships with companies such as ATB Financial, Alberta Health Services, 7-Eleven, Bulk Barn, Burger King, Cactus Club, Goodlife Fitness, Lululemon, Rexall, Safeway, Starbucks, Structube, TD Canada Truset, Tim Horton’s and many more.• Hired to take over their marketing, leading all fronts as a “one-man-band” in a challenging time of growth goals during COVID• Took on hands-on responsibilities, creating visually appealing designs, coordinating collaterals and signage production, social media, email campaigns, and proposals• With more than 100 listings up, went deep into revamping them to achieve a modern and professional look while keeping strong brand identity• Strengthened organic marketing efforts during a low market period, focusing on social media (without paid advertising), email campaigns, and high-level proposals to secure portfolio deals• Ran A/B testing on email campaigns, polishing them until we doubled the engagement improving click rate and generating traffic into our website• On the lower period during the pandemic, dedicated time to develop a secure user area on the website to automate and optimize agents’ requests. The goal was to streamline, track and monitor collateral requests, saving time for both agents and marketing• Transitioned to a consulting/support role after joining StageX, continuing to contribute to Omada’s marketing team Show less

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  StageX

  Jul 2022 - now

  Creative Director

  StageX is a marketing agency startup focused on B2B marketing that provides comprehensive creative solutions for a diverse portfolio of clients. Originally founded in the Silicon Valley in 2015 and later relocated to Vancouver, the founders have extensive expertise in sales, content, data and market research, and needed a person to lead the visual side of the agency.• Spearhead with hands-on work on the creative vision and direction for a diverse portfolio of clients, keeping project management clear and optimal• Ensure the delivery of innovative, cohesive, and brand-aligned solutions that elevate our clients' market presence. Blending aesthetic excellence with strategic marketing objectives has consistently resulted in memorable pieces in the competitive digital landscape• Improved the agency’s visual identity, enhancing our overall brand presence• Built and revamped 15+ brands, including big players on their field such as CCEJ (a Research Centre at Simon Fraser University), Alacrity Canada, SaaS companies, fund companies, VC incubators and startups• Created striking presentations and proposals that helped the agency and its clients win 20+ deals• Designed and developed 10+ websites ensuring a blend of aesthetic excellence and strategic functionality• Coordinated international trade shows for clients, communicating in both English and Spanish, overseeing all events aspects, designing the collaterals and exhibition booths, while ensuring the production was up to our standards Show less