Erin Victor

Experience

• 

  Ogilvy

  Jul 2003 - Sept 2003

  Public Relations Intern

  Ogilvy is a New York City-based, British advertising, marketing, and public relations agency. This was my first introduction to the Public Relations industry.

• 

  MEASAT Global Berhad

  Jul 2006 - Dec 2006

  Public Relations Intern

  I joined Malaysia's satellite provider where the public relations team launched MEASAT-3 from the Baikonur Cosmodrome in Kazakhstan. Our communication strategy was tailored to accommodate members of the Prime Minister's office, investment holding companies and public listed entities to attend the live broadcast screening.

• 

  BluInc Media

  Nov 2007 - Mar 2009

  Special Projects Writer

  I started my full-time career at Asia’s leading premier magazine publisher with local editions of FEMALE, Marie Claire and Harper's Bazaar. A day in life revolved around working with editors, photographers, designers, and talent to write stories and inspire readers to enhance the quality of their lives. I provided account management services primarily for Stila, Clarins, Levi’s and L'Oréal. I interviewed and wrote feature stories on various celebrities including Kat Von D and Madonna's backup dancers. I also traveled overseas to produce content for other luxury-based clients. Show less

• 

  Neuflor International Pte Ltd

  Mar 2009 - Sept 2011

  Associate Manager

  Neuflor is an international leader in carpet tile manufacturing. Led by a team of dedicated experts with a combined experience of over 100 years, I drove sales to distributors, partners and end-users to use premium carpet flooring. I also developed and maintained strong ties with suppliers in Asia Pacific.

• 

  Very Imaginative People

  Nov 2011 - Jan 2015

  Communications Business Partner

  VIP is a boutique agency that delivers creative communications and talent management services. Our international portfolio comprises of entertainment, hospitality and lifestyle sectors looking to gain more visibility in the local market. I led the business strategy and managed a team to execute account management services and integrated communication campaigns. For influencers and clients in show business, I acted as their publicist and secured brand endorsement deals, cover page magazine spreads and interviews across multilingual media outlets. Show less

• 

  Makespace Lab

  Feb 2015 - Jan 2016

  Venue Manager

  Makespace is an event rental space, designed with rustic and industrial interiors. I project managed renovation timelines for a 6,000 sqf venue with the co-founders ande building management team. Together, we completed construction for the next phase of business in 2 months. After the official opening, I managed a team of 4 event professionals to plan and executed over 50 events between 100 to 500 pax.

• 

  Kaspersky

  Mar 2016 - Jul 2021

  Corporate Communications Manager

  A global leader in cybersecurity solutions and services, Kaspersky offers premium protection against cyber threats for homes and businesses. I built and led the communications strategy from the ground up for ANZ in these areas:[Multi-Channel Communication] Internal - Intranet, presentations, and annual reportsExternal - Press releases, speeches, awards, thought leadership, social media, online media and blogs.Brand - Corporate reputation and crisis management [Special Projects]Co-producer, writer and host for Women In IT Podcast miniseries: https://wit.kaspersky.com/[Training] - Profile and position spokespeople to speak to the media and the government- Provide communication training to internal sales & ASX listed business partners on how to better communicate brand and reputation to partners and their customers.- Provide security awareness training for customers to mitigate cyber threats while maximising profit.[CommTech]User Tester - Lead user tester to incorporate more functionality and integration on a media intelligence platform to drive successful pr campaigns and provide in-depth data insights. [Corporate Affairs & Industry Event Partnerships] Esteemed partners with WESNET, Hackathons Australia, Melbourne Institute of Technology, RMIT University, Australian Grand Prix with Kaspersky Motorsport & F1 legend Giancarlo Fisichella, Crime Stoppers NSW, CeBIT, AISA, INTERPOL World, Singapore with Australian delegates. Show less

• 

  Ingram Micro

  Nov 2021 - Nov 2022

  Brand and Communications Manager

  Ingram Micro is an American distributor of information technology products and services. I joined this focused role to support the Executive Leadership Team (ELT) to build, lead and drive the brand and communications strategy across ANZ.[Strategy] Created and led the brand and communication strategy to support the go-to-market growth plan across the digital, customer and employee pillars. [Multi-Channel Communications]Internal - Company announcements, workplace policies, crisis support, change management, guides, town halls and a request for proposal.External - Events, press releases, awards, speeches, brand scripts, exclusive interviews and rapid responses.[Change Management and Web Development]Launch of a local brand site. Web content and consistency executed across brand style guide, quality and tone of voice. [Process Management]Developed and successfully implemented new centralised repositories, timelines and workflows to ensure effective and efficient management and access to updated company profiles, awards, brand assets and communication processes and policies. [Stakeholder Management] - The ELT and product managers to delivery a new brand website.- Led cross functional teams of software developers and eCommerce to optimise SEO best practices and user experience for the new website.- Managed external agencies to turn content and brand communications into engaging customer experiences. Show less

• 

  Independent Hardware Group

  Jan 2023 - Apr 2024

  Communications & Events Manager

  Home to the Mitre 10 and Home Hardware brands, the Independent Hardware Group (IHG) is Australia’s largest home improvement wholesaler. I built the internal and external communications strategy to drive the overall business strategy and cultural alignment across IHG employees, members of family owned businesses, suppliers, media, joint venture entities and advisory councils.[Strategy] Executed of the annual report, mergers and acquisitions, and Net Promoter Score survey's for the executives, town halls for employee engagement, produced quality toolkits for sales and investors, to drive IHG’s trade and retail business objectives, and thought leading business presentations for the annual Expo.[Leadership] Member of the Marketing Senior Leadership team, Expo Leadership team, Owner of the eCommerce Governance Committee, Media Lead and participant of the National Advisory Council (NAC).[Mergers & Acquisitions]Led the communications strategy for key mergers and acquisitions to help support members scale and grow their margins.[Corporate Social Responsibility] Executed family owned stores and community alignment with an emergency response plan by forming a new partnership with Vinnies.[Human Resources] Led a team and monitored workflow and performance.[Financial Management] Managed contracts, renewals and rebates for members. Negotiated T&C’s for a supplier to reduce cost of doing business. Show less

• 

  Freelance

  Jun 2024 - Nov 2024

  Communications Advisor

  [Reed Gift Fairs Melbourne] - the landmark home and gift fair for Australian retailers.Executed event and customer service support for a fashion retailer dedicated to making the perfect capsule collection pieces for women to add to their wardrobe. Tracked qualified leads and engagement.[Event Management]- Providing project and event management services to B2B and B2C consumers.- Delivering tailored and memorable event experiences for corporate events, high-end weddings and birthday parties.Clients: Retail Expo and the gaming industry Show less

• 

  Space and Earth - Partners and Advisory

  Feb 2025 - now

  Events and Partnerships Manager