Experience

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  Sea & mountain adventures ltd.

  Feb 2008 - Apr 2010

  Adventure tourism service provider

  Planning and creating adventure sport services (team building, outdoor sports etc) and events for companies. Coordinating programs according to clients wishes. Execution of the programs required communication, language and cultural skills + ability to handle very diverse work tasks. Required also excellent interpersonal skills; I have lead groups of up to 80 persons, using English, French and German.

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  Cymbidium records / geisha music

  Jan 2010 - Jan 2011

  Marketing assistant

  I was handling the record label´s B2C marketing, which included running the social media posts and writing the company's blog texts. At the same time, I was scouting for suitable retailers worldwide, particularly in Asia and Japan, and doing B2B marketing and sales work based on my research. I managed to acquire new retailers in the U.K., as well as Japan. In Japan, we also did cooperation with a radio station, who was specialised in the type of music our label was producing. I also participated in trade fairs, like the Midem in Cannes, with the label, to promote our music.The company was also developing a browser-based music making tool called Geisha Music. For Geisha Music, I was doing research to find potential co-service and distribution partners, as well as investors. I also participated in the project development and investor meetings. Show less

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  Macmentor / mentor consulting

  Jan 2011 - Oct 2013

  Research sales specialist

  The business consulting company's main clients included some of the biggest companies in Finland, in regards of sales revenue. My first role in the company was conduct company and business analyses in various fields, and use those analyses in order to draw conclusions on significant changes, needs, challenges or opportunities within those companies or fields. I would then use those conclusions to create and execute B2B sales campaigns on the targeted companies, after doing the necessary search on the key contact persons, who were typically business development managers, sometimes even CEO´s. My success rate on landing the meetings was very high, and we were able to achieve several new clients. I also carried out business and company analyses, ordered by our client companies. Some of the research was very thorough, and included interviewing the representatives of all the major players within the field. One such research was about the Finnish taxi business, which was ordered by a client company, who was developing a mobile phone application for the taxi industry. I was able to discover major findings, which helped our customer companies in important strategic decisions. I was also in charge of the company's CRM system. Show less

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  Self employed

  Jan 2012 - now

  Freelance writer
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  Teeloma

  Jan 2014 - Jan 2015

  Marketing manager

  The company wanted to introduce a new product in the Finnish travel market - active sports holidays in France, led by the French travel company UCPA. I started off with developing the company's web site and the sales channel, by conducting a usability analysis of the company's existing purchase process available for the B2C clients. As a result of the analysis, we made alterations to facilitate the purchase process, and I edited the product texts on the website, so that they were more easily readable, straight to point and SEO friendly. After the initial work, I made a market analysis of potential B2B customers in Finland, followed by key decision maker identification. Following the analysis, I made a marketing plan, which included digital, social media marketing and community influencing in the B2C market, and direct marketing to previously identified B2B decision makers. Within a year, I managed to streamline the website and webshop, create awareness in the target B2C customer group, and contact all key decision makers in the B2B field, building interest in our product and business model, which was brand new in Finland at the time. Show less

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  Nordic vitality oy

  Jan 2015 - Dec 2016

  Export manager

  My target was to open up Central European markets for a new functional food product (especially in Germany and France). I started with detailed market analyses including all relevant retail and distribution channels in the countries. After identifying the key players and responsible buyers in those companies, I followed up with building and conducting a marketing campaign (communication both written and on the phone in German and French) I was also responsible for CRM and KAM, sample deliveries and business negotiations. I successfully introduced the new product to all major retailers in the target countries, handled the sample deliveries and listing negotiations. The product was listed by food retailers belonging to the top 10 individual chains in Germany, and interested companies in both countries included the biggest players in both traditional food retail (hypermarkets), as well as organic and health food chains.Also, responsible for most of the sales and marketing material texts and translations, as well as product and brand/company marketing texts. Show less

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  Self employed sales and marketing

  Jan 2017 - Feb 2020

  Sales consultant

  Working in projects involving product and brand development, marketing,export and business strategy. Client companies in various fields, such as construction, food retail and outdoor sports goods. One of the projects in the outdoor sports goods involved developing a new product idea for the urban outdoor market. My work included the product idea, market analysis and marketing plan, participation in the product development and retail and co-development partner negotiations. The product was launched successfully a year after, and opened up new market sectors for the company. Show less

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  Skitude

  Aug 2019 - Sept 2020

  Sales representative for the finnish market

  Successful introduction of the product to all major Finnish ski resorts, helped in translating the product/marketing offering to better suit the needs of the Finnish ski resorts. Laid the foundation and communication for a follow up the next season during a difficult Covid-struck year, in a situation where a lot of the resorts had to close the resorts under strict government restrictions.

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  Ski binding in the free touring segment

  Sept 2019 - Apr 2020

  Finnish sales and marketing representative

  Market introduction for a ski binding in the free touring segment, including published print article focusing on the new product in Finland´s largest ski magazine Edge + online story, , representing the product at the ski industry trade show in Helsinki, managing Finnish Facebook page for the company + targeted paid adverts to build the follower base, making a Youtube introduction video about the product, sponsoring a believable Instagram influencer, and conducting a sales campaign to all major ski shops + KAM, CRM and communication and ordering to the HQ´s in Central Europe. Results: Very successful market introduction campaign: the product was one of the most talked about new products in the free touring/freeride segment in Finland, managed to also succeed in the difficult task of getting orders for a year one product by a company with no previous products in the category, from some of the most well-known shops in the country (before the company pulled the product off the market.) Show less

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  Kupilka

  Feb 2020 - Mar 2023

  Export manager

  Export sales management for Kupilka outdoor products with main markets in Central Europe, Asia and North America. Between 2020 and 2022, the company´s revenue grew 40% and I contributed to this by closing new distribution deals, for example for South Korea, Indonesia, Taiwan, France, Germany Spain and Greece. I also contributed to the sales figures in the form of product development. The company launched a product for the urban outdoor market, based on my market research and concept. I participated strongly in the development process of the product, and managed to get the biggest coffee company in Finland as a co-development partner. I also created the go-to-market strategy for the product. Based on my market research, the company also started R&D process for two more products. My main motivation in participating in the product development was to help launch products that meet current consumer trends, hence influencing the sales and brand growth. Based on my field work with the distributors, I also introduced the idea of creating a circular economy system for the company, which was beta tested in 2022. The motivation for the circular economy system was to solidify the company´s status as a sustainable brand, hence adding to the company´s competitiveness by being able to meet the increasing demands of the environmentally aware end-consumers also in the future. Markets: Central and Eastern Europe, Asia, North America, South America. Export sales management, negotiations and contracts, Market research, distribution and retail network building, Go-to-market strategy, Marketing communications. Marketing, product and brand development. Show less

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  Kota2

  Apr 2023 - now

  Company owner

  Making Your Business International->Market Research ->Product development->Go-To-Market strategy->Retail network building->Brand building ->Marketing Asia, Central Europe, North America, Scandinavia.English, German, French, Swedish.