Experience

• 

  Presbyterian church of upper montclair

  Oct 2011 - May 2015

  Social media/special events coordinator

  Organized all social media accounts for the Presbyterian Church of Upper Montclair, including making flyers for upcoming events and distributing them around townCoordinated events for youth in the church, including summer camp, youth orientation, weekend excursions, and weekly youth group

• 

  Bucknell university

  Sept 2017 - May 2019

  Admissions ambassador

  Addressed visiting families and potential students with a detailed tour of Bucknell’s campus and the opportunities the university providesPrepared multiple open houses each year to provide general information about the university to large groupsRegistered and systematized visiting families’ tours in Workday system as well as arranging reservations for future tours

• 

  The children's place

  Jun 2019 - Aug 2019

  International strategic operations intern

  Conducted a multicultural research project to maximize market presence in the Middle EastAssisted data analytics team to devise a robust marketing plan for international partners Led an intern project that focused on enhancing the omni-channel personalization experience, presented in front of CEO and Senior Leadership Team

• 

  The children's place

  Nov 2019 - Aug 2021

  Global merchandising assistant

  Customized and executed pricing strategies; Oversaw assortment planning tool and Purchase Order creation processDeveloped competitive analysis proposals and provided weekly recaps of individual product performance Supported Merchandising team in achieving a 175% sale increase from 2020 to 2021

• 

  Vite

  Apr 2022 - Apr 2023

  Marketing director/operations management intern

  Executed comprehensive brand alignment and client outreach during crucial launch process Created and managed social media accounts, especially Tik Tok media; Spearheaded both creative conceptualization and content production

• 

  Penske media corporation

  Apr 2023 - now

  Manager, international brand and partnership operations

  • Brand Alignment and Communication: Serve as the primary liaison between PMC's U.S-based teams—including editorial, creative, advertising, marketing, and events—and our international partners. Regularly engage with partners to update them on brand strategies, initiatives, and best practices across print, digital, social media, events, and product licensing.• Event and Campaign Coordination: Initiate and manage major brand tentpole events and editorial campaigns across an international network comprising seven brands and approximately 92 media and brand licensees.• Launch Operations: Lead the operational aspects of launching newly signed brand partners. This includes drafting press releases, establishing social media presence, securing website domains, facilitating introductions to U.S. teams, and overseeing the approval of inaugural print and digital content.• Rights and Permissions Management: Handle daily operational tasks related to rights and permissions to ensure all content rights and syndication requests are appropriately cleared.• Performance Analysis: Measure and analyze partner efforts to ensure they meet Key Performance Indicators (KPIs).• Timeline and Deliverables Management: Oversee media and product/experience launch timelines, securing necessary approvals and ensuring timely deliverables. Show less