Experience

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  B92

  Aug 2009 - Oct 2009

  Journalist intern

  Compiling TV reports for the B92 news desk

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  Euroschool

  Oct 2011 - Jul 2013

  Professor

  Professor of English languageProfessor of Political and International Relations Terminology in Serbian Language

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  Quality tours aps

  Apr 2012 - Oct 2012

  Assistant to a cruise manager

  Correspondence with clients, police, customs, airport services and tourist agents in Austria, Hungary, Croatia, Serbia, Romania and Bulgaria.

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  Executive group

  Feb 2014 - Dec 2016

  > Responsible for building strong professional relationships with journalists and media managers> Writing press releases and other materials and follow-up to insure maximum exposure and coverage> Working on PR campaign strategies for greatest exposure to identified target audiences> Providing assistance in organizing a wide range of events for the clients such as press conferences, company celebrations/anniversaries, seminars, presentations, round tables and conferences with participants from relevant industries, Government institutions and NGOs, etc.> Participated in several pitches for new key Clients Show less

  • Account Manager

    Oct 2016 - Dec 2016

  • Senior Account Executive

    Aug 2015 - Oct 2016

  • Account Executive

    Feb 2014 - Aug 2015
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  Carlsberg srbija d.o.o.

  Jan 2017 - Jan 2022

  Brand Marketing Management:• Developing 3-year and annual brand business strategies• Introducing brand innovations (product, packaging), developing project business cases• Cooperation with sales team, price strategy, price promos, selling volumes forecasts• Packaging supervisionBrand Marketing Communication:• Creating annual brand marketing plans• Leading and executing 360° marketing campaigns (localization of global and creating local ones)• Coordinating campaigns in countries within the region• Cooperation with trade marketing team, mutual development and execution of trade activities• Supervision and negotiation of sponsorships • Creative concept and organization of music events• Management of finances and brand budgetsDistinguished projects:> Limited Tuborg CAN edition 2020> Launch of Tuborg Xmas extension | KPIs reached in 70% of projected time)> Tuborg OPEN 2019 music campaign #kakotomislišnemože | 6M+ songs' views> Tuborg OPEN 2019 music circus festival (Novi Sad, Niš, Beograd) | 5K+ people> Tuborg & Facebook launch of 1st branded chatbot 2018Agency Coordination:o Digital - content leading, creative supervision, production team briefingo BTL - creative concept, supervision of promo teamso PR - media strategy briefing and supervisiono Media buying - strategy briefing and supervision, KPIs setting, evaluationso Event logistics - supervision of internal event team and event agencieso Music production agency - briefing, artists' coordination, music videos' production, legalo Research agencies – briefing on methods, sampleso Packaging partners - developing new designs, implementing new materials and technologiesAwards: DSOJ PRiznanje 2018 (best BTL campaign for Tuborg Xmas launch) 🌵Kaktus 2019 (best adapted international integrated campaign for Tuborg OPEN)🌵Kaktus 2020 (digital-social media for Tuborg Xmas campaign) Show less Brand Marketing Communication:• Co-developing annual brand marketing plans• Executing 360° local marketing campaigns • Managing LAV social channels (Facebook, Instagram)• Cooperation with trade marketing team, mutual development and execution of trade activities• Supervision and negotiation of sponsorships• Management of finances and brand budgetsDistinguished projects:> Launch of completely new visual brand identity for LAV> LAV BTL caravan throughout SerbiaAward:DSOJ PRiznanje 2017 (using digital media and new technologies for FB live) Show less

  • Brand Coordinator for Tuborg

    Feb 2018 - Jan 2022

  • Brand Coordinator for Lav & Merak

    Jan 2017 - Jan 2018
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  Tehnomanija

  Jan 2022 - Aug 2022

  It project manager
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  Bambi

  Aug 2022 - now

  Senior brand manager