Experience

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  Tata consultancy services

  Jan 2010 - Jul 2012

  Systems engineer

  Worked as a software developer (C/C++) for Sepaton - an enterprise backup and recovery solution provider- Helped client set up data center at off shore location during initiation of the project- Published white papers on ‘dmraid framework’ and ‘NDMP tape format’- Led a team of freshers and ramped them up successfully into the team- Awarded On-the-Spot award for reverse engineering tape format of a major competitor

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  Colgate palmolive

  May 2013 - Jun 2013

  Summer intern

  Propose ways to differentiate Colgate Dental Cream against a major competing brand in Saurashtra, Gujarat- Understand wholesale market channel and develop activation plans- Propose different marketing campaigns and shop floor activations to engage shoppers and consumers

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  Whirlpool of india ltd.

  May 2014 - Jan 2017

  Marketing Activities• Design creative and successful go-to-market campaigns to communicate brand proposition and various product benefits to the consumer• Work with media agencies to explore various innovative and cost effective communication platforms in order to plan effective media strategy• In charge of and responsible for deploying full year category advertising and promotion budget across different mediums• Conduct research and gather consumer insights across different product leadership attributes to drive product strategies and sustain innovation pipeline• Engage with digital marketing team to maintain website, create new landing pages and optimize user experienceCategory Operations• Responsible for category P&L – deliver top line and bottom line category growth targets for the year• Develop creative and successful marketing plan and product assortment strategy to deliver quarterly and full year market share metrics• Monitor competing brands on different parameters such as pricing, new product offering, ATL and BTL activities and leverage this knowledge into actionable product strategiesNew Product Development• Responsible for category product portfolio by developing a sustainable product development strategy• Analyze existing breadth and depth of product line and identify opportunities for Whirlpool to enter in to new market segments• Develop, execute and monitor new product development while working with cross functional teams to manage product configuration and costsAchievements:Semi Automatic Washers• Stabilized volume de-growth of last 2 years for the category by various product and pricing initiatives• Revamped entire semi-automatic product range with product bling actions to increase shop floor conversions• Introduced new high capacity model to enter new market segment driving volumes and mix improvement Show less Achievements• Introduced new capacities (185L, 200L and 280L) to strengthen existing segments and enter new segments• Countered competitive 5 star range with zero cost innovation of Insulated Capillary technology• Introduced consumer relevant benefits such as 12 Hour Cooling Retention and 7 Day Garden Fresh to differentiate the product on shop floor• Awarded Star award (individual award) for effective communication strategy of new Insulated Capillary technology and first in industry electro-luminescence OPS• Awarded Constellation award twice (team award) for timely introduction of 5 star range and Diwali range in 2015 Show less

  • Category Manager - Fabric Care

    Feb 2016 - Jan 2017

  • Assistant Category Manager - Refrigerators

    May 2014 - Jan 2016
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  Himalaya herbal healthcare

  Feb 2017 - Feb 2018

  Brand manager - oral care

  Brand Manager – Lead Himalaya’s 3rd largest portfolio of Oral Care• Responsible for delivering category topline and growth targets along with managing an A&P budget• Refreshed the communication direction for Himalaya Complete Care toothpaste to a more ingredient & benefit led proposition

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  J. k. helene curtis limited (park avenue)

  Feb 2018 - Mar 2021

  Brand manager

  Brand Manager – Lead J. K. Helene Curtis' largest portfolio of Park Avenue Fragrances• Responsible for managing entire fragrances portfolio while delivering on topline and bottom-line targets• Devise long-term business strategies for the category in line with organization goals

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  Crompton greaves consumer electricals limited

  Mar 2021 - now

  Product manager

  Product Manager (DGM) – Lead Crompton’s Ceiling Lights portfolio• Responsible for category P&L – drive top line while maintaining bottom line category targets for the year• Develop a successful product assortment strategy to deliver quarterly and full year market share metrics• Responsible for category product portfolio by developing a sustainable new product launch pipeline• Monitor competition on different parameters of pricing, NPD launches & other market activities and leverage the information to drive business Show less