Experience

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  Naga ddb

  Jan 2011 - Jun 2013

  Account executive

  I entered the world of Advertising when I was an Intern. Started out at Naga DDB with little to no knowledge of a proper creative agency to being greeted with the magnitude of beautiful chaos behind it all. Accounts handled: -DiGi Telecommunications (Prepaid, Roaming, CRM, Corporate portfolios)-Rhombus, a Beneton propertyRoles:I am very much involved in the creative process. I am responsible for getting a clear brief from the client, filtering the brief and eventually briefing the creative team. I covered big campaigns which had a wide variety of ATL, BTL and digital. Proposing initiatives and monitoring daily competitors activities to further grow the clients business or find new opportunities. Awards:-Effies 2013: BRONZE - DiGi Telecommunications - DiGilympics-Effies 2012: BRONZE - DiGi Telecommunications - DiGi WWWOW Awards-Kancil Awards 2013: MERIT - DiGi Telecommunications - Cyber Viral Advertising - Vintage Phone Sale-Kancil Awards 2012: MERIT - DiGi Telecommunications - Film - Finger-Kancil Awards 2012: BRONZE - DiGi Telecommunications - Craft - Thumb-Kancil Awards 2012: BRONZE - DiGi Telecommunications - Craft (Film Direction) - Thumb-Kancil Awards 2012: BRONZE - DiGi Telecommunications - Craft (Sound/Music)- Simfoni Malaysia-Kancil Awards 2012: BRONZE - DiGi Telecommunications - Craft (Editing)- Simfoni MalaysiaAttended and completed:-DDBU 2012-Shine by 95%-A shot at great briefs by 95% Show less

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  Bbdo worldwide

  Jul 2013 - Dec 2015

  Accounts handled:-U Mobile Telecommunications -MARS: Snickers & M&Ms-Fonterra: CalciYum (Milk Powder & Yoghurt), Solivite Cultured Milk DrinkRoles:With a wide variety of client businesses handled, multi-tasking and switching between accounts is necessary. Knowledge of a wide variety of target markets is acquired and a deep understanding of each industry.I am responsible for churning out creative briefs which involves communication strategy and also brand planning which covers ATL, BTL and dealing directly with the digital team. Selling the creative work to client is also a daily affair. Creating decks and presentations for competitive reviews and brand reviews to further understand the market and what we can do for the business. Managing a team on a day-to-day basis to meet clients business objectives and needs. To also ensure delivery of jobs within the given timeline. Dealing with finance team to discuss client budgets and managing internal finances. Show less

  • Associate Account Director

    May 2015 - Dec 2015

  • Account Manager

    Jul 2013 - May 2015
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  Universal music group

  Jan 2016 - Dec 2020

  Senior marketing manager

  Working at the #1 global music label had formed some of my core memories of my career.I had the privilege to work with the world's biggest songs and with colleagues from all over the world.Portfolio: International repertoire-Maintained market share of 50% and above on all streaming platforms throughout my tenure-Breakthrough developing artist in Malaysia (ie Calum Scott, Dean Lewis, Billie Eilish, Jeremy Zucker, Lewis Capaldi)-Develop & execute multiple marketing plans for various artists from digital, on-ground, ATL, activations, events, brand collabs-Plan & execute all events, schedules, logisitics for promo tours for touring International artists (ie Calum Scott, Dean Lewis, Jeremy Zucker, Greyson Chance, Nathan Sykes, JAMES and etc)-Create & execute social media growth plan-Manage overall marketing P&L-Public relations manager-Maintain good relationships with key partners like Spotify, Apple Music, YouTube, JOOX Show less

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  Redrecords

  Sept 2022 - now

  Head of marketing

  I've had the privilege to work along side two very talented artist in the SEA region. lullaboy (SG) & Airliftz (MY) at my time at RedRecords.>Artist management - overall schedule planning, coordinating with clients, coordinating with event organisers and musicians invovled, artist branding & strategy, facilitate with artist music ingestion and scheduling, create pitch for new music>Develop & execute artist brand & marketing plans / coordinate regional campaigns and communication across SEA >Social media strategy, content execution>Fan club management>Creative strategy and management of artist assets, music videos,photoshoot, social media content, ad assets >Pitch for artist non-recorded income opportunities, sponsorships, brand deals and shows>Event planning & management, coordinate SEA promotional tour>Public relations manager - PR blast to all media, coordinate interviews with artist and pitch for feature storiesSome key moments:Airliftz-Singapore Grand Prix performance-Good Vibes Festival 2023-Joji live in Malaysia (Opening Act)-RIUH events-TRX NYE countdown performance-Single 'Princess Bubblegum' music video premiere party-Single 'Princess Bubblegum' collab with Licky Chan Ice cream-MTV 'from me to you' social content-Airliftz Superapp campaign-Airliftz Airasia party in the sky-Airliftz Superfan club campaignlullaboy-Top Singaporean Artist of 2022 & 2023 - Spotify-Good Vibes Festival 2023-Sonic Bang Bangkok 2023-Single 'life with u' campaign with META & ZCOVA-Single 'life with u' radio campaign with HITZ (will u be the one)-Single 'life with u' charted at #1 on Malaysia Shazam charts-Single 'van gogh' charted on Spotify Viral Charts (MY, SG, TH, VN)-van gogh live performance video from the Van Gogh Exhibition (MY)-SEA promo tour 2022 (MY, PH, SG, ID, TH)-Fly FM Radio Artist of the Month (JUNE 2024)-A total of 44 Million streams across streaming platforms (YouTube, Spotify) under the projects we released Show less