Kate Workman

Kate Workman

Social Media Manager, Assistant Shop Buyer

Followers of Kate Workman606 followers
location of Kate WorkmanUnited States

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  • Timeline

  • About me

    Luxury Hospitality Marketing

  • Education

    • University of North Carolina Wilmington

      2019 - 2023
      Bachelor of Business Administration - BBA Marketing and Professional Selling

      Activities and Societies: Delta Gamma Fraternity, Youth Entrepreneurship program mentor

    • KEDGE Business School

      2022 - 2022
      Bachelor's degree BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
    • Cameron School of Business at UNC Wilmington

      2021 - 2023
      Bachelor of Business Administration - BBA Marketing & Professional Selling
  • Experience

    • Pig Goes To Market

      Jun 2020 - Dec 2021
      Social Media Manager, Assistant Shop Buyer

      -Initiated company Instagram accounts, increased followers and engagement on social media with daily posts, edited photos within Adobe Photoshop and Lightroom.-Assisted the owner in buying seasonal product lines. Aided in staging the shop.

    • Curiosity Consignment

      Oct 2020 - Jun 2021
      Shop Manager, Social Media Marketing Manager, Shop Buyer

      -Selected merchandise for store, negotiated pricing and delivery, and exceeded sales goals resulting in lower costs and higher revenues.-Advised customers with home decor needs, organized the store and displays, and was responsible for opening and closing the store. -Incorporated Shopify E-commerce platform through Curiosity’s Instagram page. Increased Instagram followers and boosted engagement by 200%.

    • Cornflower Collection

      Feb 2021 - Dec 2021
      Social Media Marketing Manager, Assistant Shop Buyer

      -Initiated company Instagram accounts, increased followers and engagement on social media with daily posts, edited photos within Adobe Photoshop and Lightroom.-Assisted the owner in buying seasonal product lines. Aided in staging the shop.

    • Pottery Barn

      Aug 2021 - Aug 2022
      In-Home Designer for Pottery Barn

      -Sold $75,000 of inventory within eleven months, becoming the third highest seller in the store. -Met with clients to review floor plans and evaluate customer needs.

    • Lotus Marketing, Inc.

      May 2022 - Nov 2022
      Marketing Coordinator intern

      -Created interactive electronic menus for hotel restaurants.-Participated in sales meetings with stakeholders for Autograph Collection Hotels to identify needs.-Managed Marriott Instagram pages to promote activities and amenities on individual hotel websites. -Created and maintained a Microsoft landing platform to allow for innovative collaboration within firm.

    • Porchlight Staging and Design

      Aug 2023 - Jan 2024
      Social Media Marketing Manager

      -Designed and managed social media feed, static and reel posts.-Audited social media feed, maintaining a professional social media persona. -Increased social media engagement by 275% in two weeks without boosting.-Established e-commerce shopping platforms through Wix and Instagram Shop.-Produced monthly emails to advertise new additions to the shop and increase client engagement.

    • Lotus Marketing

      Jan 2024 - now
      Marketing Specialist
  • Licenses & Certifications