
Timeline
About me
Product Manager @ BASF | Order Management, Advisory, Digital Transformation
Education

Alibaba business school
2019 - 2019Alibaba netpreneur training 2019 digital economyA hands on training course & lectures for young entrepreneurs on: - The ‘Tao’ of Alibaba - Key drivers of Alibaba Business- Alibaba ecosystem & digital economy of China- eCommerce overview in China- Digital technology and inclusive growth- Alibaba Rural Taobao Business (Lecture: Rural eCommerce development)- Transformation from a traditional to a digital company- Digital marketing (Lecture: Big Data & Cloud)- AntFinancial: Digital payment & finance (Lecture:… Show more A hands on training course & lectures for young entrepreneurs on: - The ‘Tao’ of Alibaba - Key drivers of Alibaba Business- Alibaba ecosystem & digital economy of China- eCommerce overview in China- Digital technology and inclusive growth- Alibaba Rural Taobao Business (Lecture: Rural eCommerce development)- Transformation from a traditional to a digital company- Digital marketing (Lecture: Big Data & Cloud)- AntFinancial: Digital payment & finance (Lecture: Module 1 & 2)- Cainiao & Lazada: Platform economy & smart logistics- New retail in China (Hema, Tmall Fresh)- Digital city experience in Hangzhou Show less

Universiti malaya
2001 - 2004Bachelor of science in mathematics (statistics) hons. minor in applied mathematics in business, economics and social sciences.
Experience

A.p. moller - maersk
Jun 2004 - Dec 2008Logistics specialist>> Damco Logistics (M) Sdn Bhd 03/2007 – 12/2008Position Title:IEL OPX (Import Export Logistics - Operations Excellence) ExecutiveAchievements/Tasks• Streamlined processes within the IEL Division to incorporate FACT process into the daily operational tasks.• Learnt the business and all the internal systems to create a process workflow, provide training/refreshers which optimizes operational tasks.• Coordinated smooth implementation of new systems and support existing systems (ie. Spective System, Access Data) >> Maersk (M) Sdn Bhd 03/2006 – 04/2007Position Title:South East Asia Project (FACT) CoordinatorAchievements/Tasks• Successful FACT system migration and roll out of SAP solutions from Maersk Hong Kong & Greece, Cluster 1 (Malaysia & Singapore) and Cluster 2 (Jakarta, Bangkok, Vietnam, Cambodia)• Provided post-implementation support to ensure the success of all deliverables for cross-functional groups; namely Airfreight, Seafreight, Import Export Logistics, Warehousing, Transshipment Hub.• Received Best Team Award Year 2006 & Individual MALSTAR Award Q4 2006. >> Maersk Logistics (M) Sdn Bhd 06/2004 – 04/2006Position Title:Airfreight Operations Executive Achievements/Tasks• Have been part of a team that managed airfreight import and export activities while constantly ensuring top notch operational efficiency.• Ensured timely reporting, invoicing and collection, whilst ensuring excellent customer service.• Completed supply chain foundation training via MAERSK South East Asia Logistics Seminar 2005 & Total Logistics Processes 2005 (Airfreight, Seafreight, Warehouse, Customs) Show less

A.p. moller - maersk
Feb 2011 - Feb 2014Product & customer service managerDamco Logistics (formerly known as Maersk Logistics), subsidiary of the A.P. Moller - Maersk Group's freight forwarding arm.Position Title:Product & Customer Service Manager (Airfreight)Achievements/Tasks• Gained experiences and promoted within as Assistant Manager (2011 – 2012) to oversee Customer Service matters, to Head of Operations (2012 – 2013) to oversee all operational matters and then, Product & Customer Service Manager (Pricing & Carrier Management) (2013 – 2014) to manage Tender, Procurement & Pricing Activities.• Delivered volumes of 2,450 tons valued at MR750,000 in 2012 with average profit of RM1.20/kg.• Successfully developed a competitive business solution design to close the Dyson deal. Drove network offices cross selling on SINMALHUB’s route development platform to increase combined airfreight volumes out of Malaysia by 20%. Show less

Agility
Feb 2014 - Jul 2016Commercial & admin managerAgility is one of the world’s largest integrated logistics providers.Position Title:Commercial & Admin Manager (Airfreight)Achievements/Tasks• Achieved 2015 Net Revenue Budget of MYR 15.85 mil & Achieved 2015 Volume Budget of 14,175 tons.• Managed all airline space allocation and ensure utilization as per commitment with airlines.• Negotiated airline rating and established soft block/hard block contract agreement with airlines.• Engaged with Regional & Local office for Tradelane Business Implementation & KUL Hub Consolidation.• Responsible for tender submission for all Global, Regional and Local tenders within the stipulated timeline.• Responsible for tender procurements and adhoc procurements for airline, handling agents, trucking agents and any related service provider for KLIA branch. Show less

Malaysia airports
Jul 2016 - Mar 2023Industrial Real Estate Business Development Manager, specialized in Logistics for KLIA Aeropolis Sdn Bhd (KASB) of Malaysia Airports Holdings Berhad. KLIA Aeropolis is an off-terminal real estate development - KLIA being the flagship. Being responsible for the execution of Malaysia Airports’ cross-border joint ventures related to real estate/non-airport development within Malaysia, namely, Alibaba Groups’ 1st e-WTP hub outside China, to develop Cainiao Network’s Global Hub, a Regional e-Commerce hub at KLIA Aeropolis DFTZ Park. Have key experience of end to end supply chain modules - airfreight, seafreight, contract logistics, multimodal transhipment and airline cargo space negotiations and network planning, within top global freight forwarders. Show less Malaysia Airports Holdings Berhad is a publicly traded government-linked company that manages most of the airports in Malaysia.Position Title:Business Development Manager (Air Cargo & Logistics) Achievements/Tasks• Business Development for KLIA Aeropolis, for Air Cargo and Logistics & Aerospace and Aviation development cluster within MAHB KLIA Aeropolis Masterplan.• Instrumental in the setup of Digital Free Trade Zone (DFTZ) Project of Alibaba Regional Distribution Hub in Malaysia which was launched in Oct 2017.• Actively participated in DFTZ Process Improvement Task Force to improve air cargo industry supply chain efficiency.• Ongoing follow ups to ensure readiness of physical infrastructure & integration of virtual platform for seamless logistics processes.• Manages air cargo development and cargo tenancy contracts for all airports in Malaysia.• Support Subang Regeneration feasibility study to revitalize the aerospace ecosystem in and surrounding Subang airport to becoming a vibrant City Airport with a complete aerospace ecosystem which is also aimed to be a regional hub for Business Aviation that would serve the growing needs for business jet MRO, FBO and aircraft management in Asia Pacific.• Subang Regeneration project will grow Subang Aerospace Ecosystem by, maximizing growth & expansion potential, providing maximum impact to national economy & ironing out current operational issues. Show less
Digital Transformation, Group Strategy
May 2021 - Mar 2023Industrial Real Estate - Logistics, KLIA Aeropolis Sdn Bhd
Jan 2020 - May 2021Business Development Manager
Jul 2016 - May 2021

Basf
Feb 2023 - nowResponsible for :Order Management & Advisory for APAC region. Manages Global IT team for the delivery of Available to Promise & Scheduling (ATP) and Order Execution processes and solutions. Participate in steering the business transition from SAP Cobalt to SAP S/4 Hana for Order Management Global IT team. As a Digital Hub Manager, I help attract, grow and develop passionate people so that I can build a community of technology professionals who will meaningfully impact BASF’s digital future.
Product Manager, Order Management & Advisory APAC
Jan 2024 - nowDigital Hub Manager
Feb 2023 - Jan 2024
Licenses & Certifications

Making hybrid teams work
Pmi® registered education providerJul 2023- View certificate

Certificate of completion - sowa rigpa: the foundation, part 3 (50 hours)
Sowa rigpa institute, school of traditional tibetan medicineJul 2021 - View certificate

Certificate of completion - sowa rigpa: the foundation, part 2 (52 hours)
Sowa rigpa institute, school of traditional tibetan medicineJun 2021 - View certificate

Certificate of completion - sowa rigpa: the foundation, part 1 (108 hours)
Sowa rigpa institute, school of traditional tibetan medicineApr 2021 - View certificate

Psychological safety: clear blocks to innovation, collaboration, and risk- taking
LinkedinNov 2024 - View certificate

Digital body language
LinkedinNov 2024 - View certificate

Registered scrum master™
Agile education by scrum inc.™Mar 2022 - View certificate
.webp)
Google analytics for beginners
Google digital academy (skillshop)Apr 2022 - View certificate

Registered product owner™
Agile education by scrum inc.™Mar 2022
Languages
- enEnglish
- baBahasa malaysia
- chChinese
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