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Svetlana Akhmetova

Svetlana akhmetova

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location of Svetlana AkhmetovaUnited States
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  • Timeline

  • About me

    Marketing Project Manager | Account Manager | Product Owner

  • Education

    • Plekhanov russian university of economics

      2005 - 2011
      Master's degree marketing

      I honorably defended my bachelor's degree in economics and focused on marketing. Having a strong foundation in economics helps me understand the underlying economic principles that drive business decisions, while focus on marketing gives me valuable skills in understanding consumer behavior and developing effective marketing strategies. My graduation thesises were dedicated to communication startegy development and evaluating its effect through econometric modelling.

  • Experience

    • Maxus global

      Jul 2008 - Sept 2012
      Senior media planner

      I started my Media career in one of the top agencies with extremely talented people. My responsibilities included Tactical & Strategic media planning, competitive analysis, market research (target audience, product, category research) for several clients.- The best disruptive project was "The barrel of experiences" for Golden Barrel beer. It was an amazing project involving around 5 agencies, and I served as the key media manager. This project formed the basis of my master's thesis.

    • Optimum media omd group

      Oct 2012 - Dec 2013
      Senior media manager

      Managed all media support for Pepsi and Adrenaline rush with over $10M and $8M rub budget respectively.- Used many market forecasting methods to make decisions based on data. Econometric modeling was also actively used to support media planning recos.- Coordinated the Adrenaline rush fmx show, including announcements, online translations, and PR efforts.

    • Omd media direction

      Jan 2014 - Aug 2017
      Media group head

      Managed a media team of 3-5 FTE's. Motivated and trained staff to achieve their best performance. - Successfully launched several OBI stores around the country.- Developed a methodology for budget allocation between acquired regions.- Implemented special OOH management in MediaConsole with the aim of seamless placement.

    • Havas media group

      Aug 2017 - Feb 2020
      Account director

      Led a team of amazingly talented media professionals (5 FTE’s) with a goal of becoming a trusted partner to drive clint's business forward.- In a partnership with Head Office I defended the media strategy for Innocean and won the pitch. - Participated in development of Mx system (meaningful experience) for media planning.- Successfully planned and negotiated 2 brilliant TV deals for Kia with around $14M budget each.- Working for PUMA we came up with the first online music fest “Young culture”, featuring the launch of the new RX-3 shoes. This incredible project was presented on an annual global meeting in New York. Show less

    • Innocean worldwide russia

      Mar 2020 - Sept 2022
      Head of media for hyundai

      Managed the workflow process of a group of agencies focused on creating outstanding campaigns for Hyundai. Experienced anti-crisis manager facing numerous plan changes at a rapid pace.- We were the first to produce our own TV series and launch an online sales platform during COVID. - Over 10 successful campaigns were developed and implemented. Some of them won prizes on an industrial competitions.- I was a lead manager and architect of a track-it-all system, which was introduced thanks to the all parties involved. Show less

  • Licenses & Certifications

    • Excel makeover certificate

      Microsoft russia

    • Tgi professional certificate

      Comcon, research company