
Timeline
About me
Creating Sensory-Driven, High-End Spaces with Intentionality, Precision and Timelessness in Mind
Education

The university of british columbia
2017 - 2021Bachelor of commerce - bcom business, management, marketing, and related support services
Ubc sauder school of business
2017 - 2021Bachelor of commerce - bcom marketingActivities and Societies: Treasurer of the UBC Africa Business Club, Recipient of the Commerce Undergraduate Society Award in Business. Partnered with 50+ professionals and recruiters in 10+ firms, organizations and companies such as Deloitte and IBM for the largest student-run African Business Forum on the West Coast of North America with 200+ attendees. Led events for weekly meetings regarding budget, business workshops, team efficiency and team building to engage 400+ students and professionals.
Experience

Jlr
Jul 2016 - Aug 2018Executive assistantIncreased executives' productivity by optimizing calendars, resulting in a 20% reduction in scheduling conflicts and improved time management.Streamlined administrative processes by implementing efficient virtual assistance strategies, resulting in a 20% reduction in time spent on routine tasks.Successfully managed logistics for high-profile meetings, conferences, and events with budgets ranging up to $50,000, ensuring smooth execution and achieving a 95% satisfaction rate among participants.Maintained a 99% accuracy rate in preparing and proofreading documents, reports, and correspondence, minimizing errors and ensuring professional presentation.Implemented an efficient filing and organizational system, reducing document retrieval time by 25% and improving accessibility for executives and team members.Managed employee records and facilitated onboarding for 20+ new hires, maintaining compliance with HR regulations and achieving a seamless transition for new employees.Cultivated positive relationships with cross-functional teams, external stakeholders, and clients, contributing to a 20% improvement in collaboration and successful project outcomes and an exceptional customer satisfaction rating score of 97%.Analyzed sales calls to identify call volume traffic times across all various dealership departments increasing service call efficiency time by 17%. Show less

Porsche ag
Jul 2016 - Aug 2018Executive assistantIncreased executives' productivity by optimizing calendars, resulting in a 20% reduction in scheduling conflicts and improved time management.Streamlined administrative processes by implementing efficient virtual assistance strategies, resulting in a 20% reduction in time spent on routine tasks.Successfully managed logistics for high-profile meetings, conferences, and events with budgets ranging up to $50,000, ensuring smooth execution and achieving a 95% satisfaction rate among participants.Maintained a 99% accuracy rate in preparing and proofreading documents, reports, and correspondence, minimizing errors and ensuring professional presentation.Implemented an efficient filing and organizational system, reducing document retrieval time by 25% and improving accessibility for executives and team members.Managed employee records and facilitated onboarding for 20+ new hires, maintaining compliance with HR regulations and achieving a seamless transition for new employees.Cultivated positive relationships with cross-functional teams, external stakeholders, and clients, contributing to a 20% improvement in collaboration and successful project outcomes and an exceptional customer satisfaction rating score of 97%.Analyzed sales calls to identify call volume traffic times across all various dealership departments increasing service call efficiency time by 17%. Show less

Ensight+ architecture
Jul 2018 - Jun 2021Marketing strategistFacilitated & maintained relationships with 140+ design clients, providing excellent customer service and clear communication, resulting in the acquisition of net new projects valued over $10 million USD.Communicated and worked cross-functionally with product teams, contractors and clients, ensuring efficiency and excellence. Coordinating inbound client interest for initial phases of interior design projects, including virtual consultations and site visits in partnership with Ensight+ Designers.Enhanced customer satisfaction and loyalty by maintaining a 95% response rate and resolving customer inquiries within 24 hours, resulting in a 20% increase in positive sentiment and brand advocacy.Generated and analyzed reports on Power BI and Excel to identify trends for social media content; identified niches to optimize organic reach and grew 13% to 27% in a span of two months.Implemented an event marketing strategy with guest firm, Zaha Hadid and the University of Calgary to raise awareness about ‘Culturally Sustainable Design’ to over 25,000 followers on social media resulting in over 1000 event registrations. Show less

Atinuda design inc.
Dec 2019 - nowFounderLaunched an interior design + decor firm and eCommerce store that specializes in modern, minimalist aesthetics.Planning, branding development and implementation of marketing strategy across multiple digital channels (Pinterest, Facebook, Twitter, Instagram) with hyper-focus on Instagram.Leveraged social media platforms to scale an online community of over 125k retained users in 12 months, reaching over 2 million unique users and capturing over 4 million impressions every 7 days.

Shopify
Jun 2022 - Nov 2022AssociateJoined Plus and Money enterprise sales teams for inbound and outbound 4-month hands-on B2B eCommerce technology sales training program.Successfully scrubbed and qualified 200+ prospects with revenues of $800k to $300 million annually through an in-depth discovery process ensuring product-merchant fit to move forward within the sales funnel using Salesforce and Salesloft.Achieved a consistent accuracy rate of 99% while inputting and managing high-volume data, resulting in error-free records and enhanced data integrity.Facilitated professional mentorship sessions on the current sales landscape, industry trends, customer segments and business threats for both emerging and strategic markets to a cohort of 13+ associates and upper level management.Implemented internal sales methodologies such as sales as a craft, value selling and cerebral selling resulting in successfully qualifying prospects to the next stage of the sales funnel.Coordinated virtual meetings seamlessly across different time zones, resulting in a 25% reduction in scheduling conflicts and improved overall team communication. Show less
Licenses & Certifications
- View certificate

Isc2 candidate
Isc2Apr 2025 - View certificate

Digital marketing
Hubspot academyDec 2021 - View certificate

Seo
Hubspot academyDec 2021 .webp)
Women in tech sales bootcamp
Women in tech sales (wits)Oct 2022
Recommendations

Casey prange, cfa
Senior Financial Analyst at Micron TechnologyBoise, Idaho, United States
Ankur srivastava
Hybrid Cloud Architect at HCL TechnologiesGurgaon, Haryana, India
Çağri kircali
Automation Project EngineerIstanbul, Türkiye
Florin stanciu
Mechanical Engineer with over 10 years experience.Prahova, Romania
Dena rahel
Marketing & Operations Specialist미국 캘리포니아 라미라다
Suzanne sarij james
Engineer | EstimationBengaluru, Karnataka, India
Bonnie hippenstiel
Helping salespeople stay out of the administrative weeds | Conduit between outside sales & internal ...Bellingham, Washington, United States
Veronika vejvodová
Head of Antonín Dvořák Museum at National MuseumPrague, Czechia
Keshav karnani
Partner at Navrang Apparels | Post Graduate Student at SPJIMRDelhi, India
Leonard pérez imhorst
Project Manager bei VDM MetalsUnited States
Edmilson melo
Analista de Produto no GloboplayRio de Janeiro, Rio de Janeiro, Brazil
Harveer pabla
Field Technician at T-MobileSan José, Kalifornien, Vereinigte Staaten von Amerika
Ayman elkholy
محامى في محامى حرEgypt
Muhammad nausherwan khalid khan-niazi
Quantitative Analyst | Financial Technology Engineer | CFA CandidateIslāmābād, Pakistan
Prajakta gosavi
Junior Estimator at Clane Restoration Inc | Construction Management | B.ArchNorth York, Ontario, Canada.webp)
Jackson lim (mba, cisa, cism, cia, ccsp)
Senior Manager, IT Audit at Changi Airport Group (Singapore) Pte LtdSingapore
Kareena bodra
A BMM graduate (2023), currently looking for a role in Graphic Design.Mumbai, Maharashtra, India
Gouwa manan
Senior Solutionist at Synthesis Software TechnologiesCity of Cape Town, Western Cape, South Africa
Muhammad arslan
Compliance Management Lead - 3PL Logistics| Rider Supply and Onboarding Lead| Special Projects Lead|...Dubai, United Arab Emirates
Jalil bakhshi
Director of Finance and Administration at several companiesIran
...