Experience

• 

  Ministry of attorney general, legal services branch, aboriginal research division

  Nov 1999 - Jun 2001

  Research assistant
• 

  Formosa consulting inc

  Jul 2001 - Apr 2013

  Research consultant

  • Conducted historical research in support of litigation claims for the Department of Aboriginal Affairs• Provided information management services managing hard documents and databases• Analyzed data and drafted summary reports

• 

  Vancouver police department

  Jun 2006 - Dec 2006

  Management consultant
• 

  Porsche centre vancouver

  May 2013 - Aug 2013

  Sales assistant/ general help
• 

  Mercedes-benz langley

  Sept 2013 - Mar 2014

  Sales and leasing consultant

  • Provided product information, and sales and leasing options• Built loyal customer relationships as was evident in repeat businesses and referrals• Self-marketed with local interest groups

• 

  Mercedes-benz canada

  Apr 2014 - Dec 2018

  • Coordinated all marketing activities for 4 corporate dealerships, 5 brands• Strategized monthly marketing plans with manager and media/creative agencies• Proofed and finalized campaign creatives following brand guidelines• Managed 5 websites, and social media channels• Oversaw SEO campaign and display re-targeting digital ads• Spearheaded project to expand social media presence• Monitored, analyzed and reported monthly performance indicators• Developed email communications and newsletters• Created impactful email content, copywriting and design• Conduct A/B testing of subject lines, time of deployment and types of content• Utilized CRM for email deployment in accordance with CASL• Managed email campaigns, segmenting database containing 45,000 names• Planned and executed customer appreciation and experiential events• Drafted annual strategic marketing plans for smart and Mercedes-Benz Vans• Represented Vancouver Retail Group and maintained relationships with vendors• Monitored annual and monthly budgets• Familiar with Asian traditional media and social media Show less

  • Marketing specialist

    Feb 2018 - Dec 2018

  • Marketing Coordinator

    Apr 2015 - Feb 2018

  • Business Development

    Apr 2014 - Apr 2015
• 

  Dilawri group of companies

  Jan 2019 - Jan 2021

  Transitioned and merged the Mercedes-Benz marketing department with Dilawri in the largest auto dealer acquisition in North AmericaManaged and planned marketing activities for the Mercedes-Benz and Porsche brandsResponsible for the marketing initiatives of over 7000 vehicle sales a yearManaged a $5 million dollar budget for six storesPlanned and executed events, auto show and VIP experiences

  • Marketing Strategy Manager

    Apr 2020 - Jan 2021

  • Marketing Strategist

    Jan 2019 - Apr 2020
• 

  Mr. lube canada

  Jan 2021 - now

  Marketing manager - sales and promotion (western canada)