Experience

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  Uwf phonathon

  Feb 2014 - Mar 2015

  Student caller & supervisor in training

  - Conducted calls to alumni to request donations for various university activities- Advocated donors to support scholarship programs for first generation students- Created and integrated a new script for the Spring 2015 calling season- Generated an additional $40,000 in donations after implementing new script

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  University of west florida

  Jun 2015 - Apr 2016

  - Frequently communicated with donors about upcoming events- Coordinated event details such as parking, setup, and check-in kiosk- Maintain donor records via Raiser's Edge fundraising software- Encouraged and strengthened donor-student relationships- Organized event to generate student thank you cards for scholarship donors - Supported alumni relations via phone-based problem solving- Frequent completion of bulk mailings to alumni and university donors- Assisted all staff members in office with projects as needed- Facilitated office supply orders and maintained printers- Provided university alumni with excellent customer service

  • Donor Special Events Assistant

    Oct 2015 - Apr 2016

  • Office Assistant

    Jun 2015 - Nov 2015
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  Student maid

  May 2016 - Aug 2016

  Team member

  - Maintained cleanliness of commercial and private facilities- Enacted excellent customer service for clients- Collaborated with team members to delegate tasks daily- Generated clients for business

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  University of west florida career services

  Jul 2016 - Oct 2017

  Experiential learning graduate assistant

  - Supervisor of three student employees- Conducted review of over 50 resumes and cover letters- Facilitator of student decision-making in ragerd to possible majors and careers to pursue- Coordinator of experiential learning (Internship, CoOp, Volunteer, Job Shadowing) events for students- Leader of weekly team meetings and discussions among supervisees- Present to students on various topics such as interview skills, resumes, networking, and cover letters

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  Big brothers big sisters of northwest florida

  Oct 2017 - Jan 2019

  Marketing and communications coordinator

  - Developed, implemented, and assessed a strategic communication plan- Conducted market research to inform messaging tactics used in volunteer recruitment campaigns- Implemented use of Google Adwords campaign to increase volunteer leads- Collected social media metrics to best inform outreach strategy- Regulated agency marketing budget to provide maximum reach with minimum cost- Managed agency Wordpress website including the tracking of Google Analytics- Oversaw media relations and wrote press releases- Wrote copy for social media, volunteer recruitment, and donor materials- Grew agency’s Instagram following 61% in a six-month period by implementing use of Instagram stories and consistent posting schedule- Designed flyers, posters, logos, social media graphics, and print advertising using Adobe Creative Suite Applications (Illustrator, Photoshop, and InDesign)- Authored monthly volunteer e-newsletter and quarterly stakeholder newsletter- Maintained and moderated agency Facebook, Twitter, and Instagram accounts- Assisted the agency through a brand transformation, including a new logo, tagline, and color scheme Show less

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  Clearway pain solutions institute

  Jan 2019 - Nov 2019

  Marketing coordinator

  - Developed strategic marketing plan tied to scorecard metrics and financial goals- Developed comprehensive strategic communication plan including media buys to promote thought leadership and brand awareness- Assist company CEO with market research presented to board at private equity firm- Designated project manager for rebrand of KureSmart Pain Management to Clearway Pain Solutions post-merge (26 locations)- Developed comprehensive strategic communications plan for rebrand of KureSmart Pain Management to Clearway Pain Solutions- Developed comprehensive strategic rollout plan for rebrand of KureSmart Pain Management- Developed multiple fact sheets, FAQs, and internal documents for employees to reference once news of merger went public- Developed core messaging for joint companies post-merge- Implemented Customer Relationship Management (CRM) system for use by sales team- Worked directly with sales team to develop marketing materials for various audiences (patients, referring providers, referral coordinators) via Adobe Creative Suite Apps- Responsible for all marketing tasks related to setting up and launching three new clinic locations in 2019- Began geofencing Google Ads display campaign around competitor locations when opening clinic in new city- Ran internal communications campaign to staff about new clinic locations- Oversaw and wrote copy for informational campaign to referring providers and patients on opening of new clinic locations- Managed agency Facebook, LinkedIn, and Twitter pages- Maintained company WordPress website and implement changes- Developed series of Facebook ads to promote brand and identify new leads- Regulated the online reputation of 10 clinic locations and promptly responded to online feedback from patients- Developed scorecard of metrics on marketing and sales to be presented to board at private equity firm Show less

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  The virtue agency

  Jan 2020 - Mar 2023

  Freelance marketing consultant
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  Sherane chen llc

  Feb 2020 - Dec 2020

  Marketing manager
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  Cause inspired

  Dec 2020 - now

  • Senior Enterprise Marketing Consultant

    Jan 2025 - now

  • Marketing Operations Lead

    Feb 2023 - Jan 2025

  • Senior Digital Strategist

    Feb 2022 - Mar 2023

  • Digital Strategist

    Jun 2021 - Feb 2022

  • Digital Analyst

    Dec 2020 - Jun 2021