Anas El-Abrak

Experience

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  Smart FX Signal

  Jan 2009 - Jan 2011

  Digital Marketing Manger
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  SedraFx

  May 2010 - Dec 2011

  Website Administrator
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  NSGB

  Jul 2012 - Aug 2012

  IT Trainee
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  BrandWorx Ltd.

  Aug 2014 - Apr 2015

  Digital Media Executive

  - Establish the Social Media channels.- Create Social Media Strategy - Social Media Management- Social Media Analysis- Competitive and Market Analysis- Content Marketing Creation

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  @Home “Furniture &Home accessories”

  Jan 2017 - Dec 2018

  Senior Marketing Specialist

  - Managing and coordinating with the advertising agency with all the art work and production related issues- Managing the designing and the executions process of all the print material that are used as selling aid tools (Brochures, flyers, posters, folders, marketing presentation materials)- Organizing, preparing, execution and follow-up for all the marketing events and exhibitions- Setting & Managing the digital media platform

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  Look Advertising Company

  Jan 2017 - Jan 2019

  Head of Digital Marketing Unit

  - Developing social media engagement strategies and calendars to meet clients’ objectives.- Building Digital Media strategies & Plans - Online media planning, buying & reporting.- Conducting Reports for digital campaigns.- Handling clients’ briefs and presenting proposals.- Acting as the main point-of-contact between clients and all internal teams - Managing online brand and product campaigns to raise brand awareness.- Improving the usability, design, content and conversion of client's websites- Responsibility for planning and budgetary control of all digital marketing across all clients.- Evaluating customer research, market conditions and competitor data.- Utilizing a range of techniques including paid search, GDN, SM, E-Mail, and E-Commerce- Managing our Digital Media projects Show less

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  Mounir Nassif Optics

  Dec 2017 - May 2018

  Marketing Manager

  - Managing the Mounir Nassif brand along with another partner brand (ZEISS) in the Egyptian market.- Leading brand review performance (brand health indicators/activation).- Developing and implementing marketing strategies for all brands handled.- Developing and executing marketing brand plans based on business’ challenges and needs- Responsible for reviewing the annual marketing budget and monitoring actual performance versus budgets on monthly basis.- Monitor and report on activities and provide relevant management information.- Carry out market research, competitor and customer surveys.- Manage the external marketing agency activities of branding, advertising and marketing research.- Handling all the media buying. (Digital, Newspapers, Magazines, TV, Radio, Outdoor, among others) and assure obtaining the best rates for us- Managing the designing and the executions process of all the print material that are used as selling aid tools (Digital materials, Brochures, Flyers, Posters, Folders, Marketing presentation materials)- Enhancing the Company’s image and brands development. Show less

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  Egylière

  Aug 2018 - Oct 2018

  Digital Marketing Manager
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  Pi Plus Lab

  Nov 2018 - now

  Growth Marketing Manager

  - Develop and execute the agency's overall growth strategy, including setting ambitious goals and objectives.- Identify and capitalize on market trends, opportunities, and potential areas for expansion.- Drive innovation in service offerings, technologies, and processes to maintain a competitive edge.- Cultivate and maintain strong relationships with clients, understanding their business needs and providing strategic guidance.- Collaborate with clients to develop customized growth strategies and ensure the agency consistently exceeds expectations.- Lead, mentor, and inspire a high-performing team, fostering a culture of creativity, collaboration, and continuous improvement.- Provide guidance, support, and professional development opportunities to team members to enhance their skills and expertise.- Oversee the day-to-day operations of the agency, ensuring projects are executed efficiently, on time, and within budget.- Implement and refine operational processes to streamline workflow and maximize resource utilization.- Monitor key performance indicators (KPIs) and metrics to assess agency performance and make data-driven decisions.- Identify and pursue new business opportunities, partnerships, and client prospects to drive agency growth.- Collaborate with the business development team to create compelling pitches, presentations, and proposals.- Develop and manage budgets, forecasts, and financial targets to ensure sustainable agency growth and profitability.- Monitor and optimize revenue streams, cost structures, and resource allocation.- Stay abreast of industry trends, emerging technologies, and best practices in growth marketing.- Represent the agency at industry events, conferences, and speaking engagements to enhance brand visibility and credibility. Show less

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  Self Employed

  Jan 2020 - now

  Consultant
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  Absher Business

  Jan 2024 - now

  Growth Manager

  Key Responsibilities:1- Strategic Partnerships: Forge and nurture strategic alliances with key businesses, leveraging synergies to enhance Absher's market presence and drive collective growth.2- Market Expansion: Lead the charge in identifying and capitalizing on growth opportunities in Saudi Arabia and the UAE, conducting thorough market research and analysis to guide expansion strategies.3- Business Consulting: Provide expert guidance to clients on establishing and optimizing their businesses, emphasizing collaborative approaches and partnerships for sustained success.4- Cross-functional Collaboration: Collaborate seamlessly with internal teams, including marketing, sales, and operations, to align strategies and create powerful partnerships that drive overall organizational performance.5- Client Relationship Management: Cultivate and strengthen relationships with clients through collaborative solutions, ensuring that partnerships contribute to the success of both Absher and its clients.6- Strategic Planning: Develop and implement comprehensive growth plans that prioritize collaborative efforts, fostering an ecosystem where partnerships play a central role in achieving organizational objectives.7- Performance Analytics: Utilize data-driven insights to assess the effectiveness of growth strategies, making collaborative and partnership-focused adjustments to optimize results.8- Regulatory Compliance: Stay abreast of regulatory changes in Saudi Arabia and the UAE, ensuring Absher's operations and collaborative endeavors remain compliant with local laws. Show less