Experience

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  Archrival

  Aug 2018 - Aug 2019

  Hollister co. brand agent

  • Engaged with the target audience to collect valuable feedback on Hollister products, playing a key role in managing the relationship between the brand and its consumers• Produced content across various social media platforms, including Instagram and YouTube, as well as dynamic in-store displays, resulting in a significant increase in brand awareness and engagement• Identified and cultivated partnerships and brands activations that aligned with company values, in turn increasing consumer awareness and loyalty Show less

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  Ivory & jade

  Jun 2019 - now

  Personal business

  • Manage the complete product development lifecycle, from concept to launch, by creating prototypes, conducting product testing, and delivering on schedule to enhance customer satisfaction• Cultivate strong vendor relationships to ensure quality, facilitate clear communication to negotiate optimal terms, manage product and packaging inventory, and coordinate product photography• Develop and implement strategic marketing initiatives to elevate the online presence of finished products through a wide array of digital media channels Show less

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  Loftsmart

  Sept 2019 - Feb 2020

  Marketing representative

  • Directed marketing operations, achieving a 25% increase in leases made through LoftSmart's platform• Led on-campus operations and developed targeted marketing initiatives to convert users across multiple networks• Elevated the company's reach by organizing weekly events that attracted over 200 students, resulting in increased direct traffic to the company website and improved overall sales

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  Rent the runway

  Sept 2019 - Feb 2020

  Campus representative

  • Implemented creative, current, and relevant social media trends to create original content that significantly enhanced brand recognition on campus, surpassing project expectations• Managed content and posting calendars, and created mood boards for campaign visualization• Collaborated with managers and brand ambassadors to conceptualize and produce impactful brandmessaging and creative assets that resonated with the core target audience

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  Riddle & bloom

  Nov 2019 - May 2020

  Hulu campus brand manager

  • Utilized various communication channels, such as social media, and consumer-facing event marketing, to encourage meaningful engagement and obtain first-hand feedback• Created content using campus trends, monitoring performance analytics to optimize digital marketing efforts• Organized and planned distinct field marketing events with groups of over 50 on-campus students, to skillfully convey the distinctive benefits and features of Hulu through targeted communication tactics

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  4a's

  Apr 2020 - Sept 2020

  2020 multicultural advertising intern program fellow

  • Conducted analysis on case studies with distinguished media and advertising agencies across the country, including Publicis Groupe, Dentsu, and McCann WorldGroup• Undertook specialized discipline training and laboratory work to enhance brand expertise• Developed valuable relationships with agencies and brands to support the growth of the advertising industry's incoming professionals and cultivate an inclusive work environment

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  Porto construction llc

  Jan 2022 - May 2023

  Administrative manager

  • Supervised daily office operations, maintained efficiency, streamlined processes, and facilitated interdepartmental communication and coordination• Maintained precise records and organized schedules, consistently delivering timely and accurate progress reports on projects and events• Managed budgets and negotiated contracts, effectively allocating resources to meet and exceed organizational goals

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  Vizergy digital marketing

  May 2023 - now

  • Oversee digital marketing programs for over 65 Marriott hotels, serving as the primary point of contact and collaborating with internal teams—including SEO, Paid Media, and Content—to ensure seamless project execution• Conduct performance reviews, integrating data from Google Analytics, Google Search Console, Semrush, and Adobe Analytics to support clients and hospitality management groups in achieving strategic goals, optimizing content strategy, and enhancing online visibility• Deliver exceptional client satisfaction, achieving a 95% satisfaction rate across 60+ NPS surveys, by cultivating strong relationships with stakeholders and managing high-profile accounts Show less

  • Account Manager

    Jul 2023 - now

  • Account Coordinator

    May 2023 - Jul 2023