
Timeline
About me
Head of Global Digital Intelligence | Digital Marketing Associate Director Italy @ Barilla Group
Education

Scuola superiore sant'anna
2011 - 2011Corso di perfezionamento 'comunicare la cooperazione' comunicazione
Avsi social change school
2010 - 2010Campaigning, external communication and web marketing for charities
Il sole 24 ore business school
2011 - 2011Master in marketing e comunicazione digitale
Università degli studi di torino
1999 - 2003Laurea in scienze della comunicazione
Università degli studi di torino
2003 - 2005Laurea specialistica in comunicazione multimediale e di massa 110 e lode
Experience

Fondazione sandretto re rebaudengo
Feb 2006 - May 2006Press office intern✓ Curation of the press release✓ Back office activities

Fundació antoni tapies
Jul 2006 - Aug 2006Press office intern✓ Curation of the press release✓ Back office activities

Mambo, museo d'arte moderna di bologna
Nov 2006 - Dec 2007Press and communication officer✓ Press office activities✓ Content production and management✓ Graphic design of leaflets / banners

Galleria sonia rosso
Mar 2008 - Feb 2009Press officer and gallery assistant✓ Press office activities✓ Preparation of the exhibitions

Cifa onlus
Feb 2009 - Dec 2012Communication officer✓ Management of social media profiles (Facebook, Twitter, Flickr, YouTube, Pinterest)✓ Web content management✓ AdWords campaign management✓ Development, design and editing of "4Children", Cifa's quarterly house organ✓ Project and development of communication campaigns✓ Help in fund raising and press office activities

Alkemy enabling evolution
Mar 2013 - Apr 2016Account & social media manager✓ Development of social media strategies✓ Management and content curation of social media profiles ✓ Management of social projects (Facebook apps and contest)✓ Coordination of community management activities on social profiles✓ Maintaining of relationships with clientsMain clients: Perfetti Van Melle, UniCredit, Plasmon, GDF Suez

Cayenne
May 2016 - Mar 2018Senior social media manager✓ Development of social media strategies/ social media projects✓ Management of brand pages/ profiles on Facebook, Twitter, Instagram✓ Social analytics✓ Maintaining of relationships with clients✓ Coordination of junior team membersMain clients: Porsche, Forst, Mercatone Uno, Eolo, Imetec

Kettydo+
Mar 2018 - Mar 2021We are Engagement Designers. We build continuous relationships between people and brands. We answer to business objectives creating effective and integrated digital strategies. Main clients: ASUS, Coop Italia, Desivero, Grandi Salumifici Italiani (Casa Modena, LiberaMente, Teneroni, Giravolte, Senfter), Mulino Bianco-Barilla, Philips, Sperlari, Trony
Head of Social Media
Sept 2019 - Mar 2021Senior Social Media Manager | Social Media Strategist
Mar 2018 - Aug 2019

Ied istituto europeo di design
Apr 2019 - nowTeacherMaster in Fashion Communication and StylingSubject: Web Communication, Visual Language | Social Media Strategy

Social creative awards
Sept 2019 - Oct 2023Jury member
European school of economics
Mar 2020 - Mar 2022Guest speakerCourse: Master of Science in Digital MarketingLessons topic: Social Media Strategy

Bebit | the creative digital company
Mar 2021 - Oct 2023Head of social mediaWe are a Digital Creative Company of highly-trained digital professionals. We can do a lot for your brand. We can do even more for your target.Main clients: The Adecco Group, Arbre Magique, Attiva Colori, Bata, Bontempi Casa, Carglass, Comieco, Epta, Guinness, Haliborange, Mail Boxes Etc., Mangusta Yachts, Pernod Ricard (Chivas, Malfy), Riello, Riso Vignola, Sisal, Unicum, Vallé, VéGé.

Barilla group
Oct 2023 - nowLead a team of 6 digital managers and specialists working across all group brands for the bakery and meal solutions marketing units.Supervise the design and implementation of digital campaigns and projects for Italian bakery brands.Oversee the development and management of key digital touchpoints for Mulino Bianco and Pan di Stelle brands including websites, social media, emails, influencers, SEO, SEA, video communication, digital ads).Group brands: Barilla, Voiello (meal solutions), Gocciole, Gran Cereale, Gran Pavesi, Mulino Bianco, Pan di Stelle, Pavesini, Ringo, Togo, Wasa (bakery). Show less
Head of Global Digital Intelligence
Dec 2024 - nowDigital Marketing Associate Director Region Italy
Oct 2023 - now
Licenses & Certifications

First certificate in english
Cambridge assessment english- View certificate

Content marketing course
Hubspot academyMar 2021 
Hsk 2 (hanyu shuiping kaoshi - 汉语水平考试)
Università cattolica del sacro cuoreMay 2018
Hsk 1 (hanyu shuiping kaoshi - 汉语水平考试)
Università cattolica del sacro cuoreFeb 2018- View certificate

Email marketing course
Hubspot academyDec 2020 
Fundamentals of digital marketing
GoogleMay 2020
Hsk 3 (hanyu shuiping kaoshi - 汉语水平考试)
Università cattolica del sacro cuoreNov 2018
Google adwords individual certification
GoogleJan 2013
Languages
- itItaliano
- inInglese
- spSpagnolo
- frFrancese
- ciCinese
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