
Timeline
About me
Vice President of Business Development at Econolease Financial Services
Education

Westmount c.i.
2002 - 2006High school
Ryerson university
2006 - 2011Ba radio and television arts, minor english & marketing
Experience

American eagle outfitters inc.
Sept 2004 - Aug 2007Sales representative/cashier- Worked and supervised cash, floor sales and fitting rooms – Trained new staff - Top Seller

Beyond sound
Dec 2005 - Oct 2011Dancer-Performed dance routines for crowds 200+ people -Coordinated dances with special guests of the evening (sweet 16, wedding, bar or bat mitzvah, etc.)-Choreographed dance routines to perform at events-Interact with crowd including adults and children at all events-Use microphone to hype the crowd and get them on the dance floor

Revolution mma
Aug 2006 - Jan 2014Marketing and sales manager
Reach dance academy
Sept 2007 - Jun 2010Dance teacher-Teach competitive and recreational dance routines to ages 6-18-Conducted classes in tap, jazz, ballet, acro, musical theatre, hip-hop, lyrical and more -Worked on production back stage at dance recitals

Fight network & dare to defend
Sept 2008 - Sept 2013Director of marketing, promotions and social media-Create and execute Fight Network's yearly marketing plans, goals and strategies -Manage Fight Network booth at all expos/ special events – design booth, hire models, supervise all talent and fighters, run contests and promotional events throughout Canada -Organize visits and lunch and learns with cable providers across to Canada -Developed Fight Network's 'Dare to Defend' - first charity event held on Sept. 5, 2012 - motivational seminars dedicated to teaching women and children self defense -Established Fight Network's Fight Nation - grassroots marketing initiative utilizing contacts in martial arts gyms and sports bars throughout Canada -Built distribution lists at all events throughout Canada using surveys, unique platforms to gather info-Generate micro-site with Channel 1 Media on FightNetwork.com to gather new contacts using a fun, interactive forum-Send e-blasts to Fight Network subscribers using MailChimp, other programs and monitor statistics-Weekly Social Media Update reports sent to executives to explore weekly social media numbers, video comments, web site stats and more -Arrange and organize free preview nationwide (11+ million homes)-Post & manage content on FightNetwork.com using content management systems and Word Press-Responsible for the development of the stations social media strategy using various tools including Hoot Suite and Tweet Deck-Plan, develop and coordinate on-air, social media & web contests -Supervise interns who post daily Facebook, Twitter posts, handle community interactions-Adjust videos for web using Avid & Final Cut Pro-Manage comments and online social appeal on YouTube & Vimeo-Design small-scale graphics in Photoshop & After Effects for web -Update 24/7 live news ticker featuring MMA, boxing, pro-wrestling news, odds, latest matchups, salaries, suspensions etc. (2010-2012)-Operate Xpression Studio graphics engine for live to tape and live to air shows (2012)-Report on-scene & produce/write pieces for on-air Show less

Jits magazine
Jan 2009 - Jan 2012Media coordinator-Contacted fighters and personalities to set-up interviews -Coordinated media passes for various events for the team -Contributed ‘Food for Thought’ articles in each issue

Grants mma gym
Nov 2011 - Feb 2012Digital marketing & event coordinator-Prepared and executed social media plans on Facebook, Twitter, YouTube to market club-Coordinated marketing plans for events such as celebrity fighter meet and greets. VIP member parties, charity fundraisers, booths at expos-Photographed and videotaped classes and special events

Agency wars
Aug 2012 - Dec 2014Project manager-On-Site at Clancy's Boxing Academy to supervise and assist in facilitating instruction/training-Updated social media platforms during training, leading up to the event and event day-Establish after-party details to ensure participants have a place to eat and unwind upon completion-Assist in the addition and search of new sponsorship-Coordinated paperwork for contenders and final participants-Packed contents into all swag bags for fight night -Ensured guests were seated at the correct tables and seat assignments night of the fights -Helped with ticket distribution and coordination for participating fighters -Send out communication to fighters to update them on schedules, training, meal plans, etc Show less

Econolease financial services
Feb 2014 - nowVice President Of Business Development
Jan 2022 - nowDirector Of Business Development
Oct 2018 - Jan 2022National Account Manager
Apr 2016 - Oct 2018Account Manager
Mar 2015 - Apr 2016Marketing and Relationships Manager
Feb 2014 - Mar 2015
Licenses & Certifications
- View certificate

Standard first aid cpr/aed level c
Canadian red crossJan 2014
Volunteer Experience
Owner, Operator
Issued by Fight Network's Dare to Defend on Sept 2012
Associated with Carlie Morrison
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