Kelly Moon

Experience

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  Ecole hôtelière de Lausanne

  Sept 2017 - Feb 2018

  Les Berceau des Sens

  - Practiced technical skills in the positions as supervisor, headwaiter, sommelier, and runner in one Michelin star restaurant- 1st semester encompassing practical orientation and education in Kitchen, F&B Service, Oenology & Beverage Knowledge, Reception, Banqueting, and Housekeeping- Creation of “Moai Night” Cocktail of the Week sold at external price CHF 21.- (10% sales increase)

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  Le Coq Rico NYC

  Feb 2018 - Aug 2018

  Food And Beverage Intern

  - Served as bartender, chef, hostess, runner, and server on a rotational basis while working alongside three Michelin star Chef Antoine Westermann- Managed 2019 summer marketing campaign in collaboration with Neon Coat NYC model agency (12% revenue increase)- Responsible for reservation software staff training during transition from OpenTable to Resy - Substituted GM during marriage leave (July 2018)- Served celebrity clientele on a seasonal basis

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  Ecole hôtelière de Lausanne

  Sept 2018 - Jan 2020

  Traditional annual event celebrating cultural diversity of EHL through international foods, drinks, and shows represented by students from over 40 different countries. - Responsible for all event logistics (700 pax): floor plan, concert showtime schedule, security check-in, ticketing sales, F&B, theme decor, clean up, etc. - Main touchpoint between FU event participants and EHL security throughout 5-hour event- Coordination with external committees in organizing theme announcement event, after party, and brunch gathering Show less 1st Virtual Reality academic course launched within EHL- Nominated as the female spokesperson and marketing model by EHL faculty administration - Co-directed and scripted promotional/academical film for future students, staff, and external companies- Filmed in Beau-Rivage Palace***** and Elite Gallery Aubonne in collaboration with outsourced digital marketing team from Paris, France- Final film shared with all future EHL Preparatory Year students and faculty/partners via Oculus VR headset glasses Show less

  • Fête Universelle Events

    Jul 2019 - Jan 2020

  • Class Representative

    Sept 2018 - Sept 2019

  • VR Marketing Model

    Sept 2018 - Apr 2019

  • Consultant Team Manager

    Sept 2018 - Feb 2019
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  Association EHLsmile

  Sept 2018 - Sept 2019

  President

  Nonprofit association aiming to support and develop hospitality and restaurant training programs for underprivileged young people in developing countries.- Raised over $26,000 for Bodhgaya Hotel School, India (21% increase)- Organized and led Annual Gala Dinner in collaboration with 36 external sponsorships(i.e. Four Seasons, Baume & Mercier, Clarins, Victorinox, Pierre Marcolini, etc.)- Delegated office roles and responsibilities across 7 internal departments (total 40 subordinates) - Worked in collaboration with Dean of Foundation 1893 and association executive board Show less

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  Le Hupsa Pfannala

  Mar 2019 - Jul 2020

  Head of Marketing & Bar

  Family Hotel Restaurant (5 guestrooms, 4 furnished apartments, 1 guesthouse, 100 pax restaurant seating)- Newly implemented all social media platforms (distinguished accounts for Hotel & Restaurant)- Initiated daily printed flyers, creation of social media content, and maintenance of website - Creation of seasonal cocktail menu which raised revenue by 24%- Tracked ins & outs of wine and beverages, managing overall inventory for restaurant bar

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  Lotte Hotels and Resorts

  Sept 2020 - Feb 2021

  Event Sales Intern

  - Served as the sole sales intern that worked in coordination with 8 other internal departments for event planning large-scale, VIP luxury events - Conducted revenue management forecast, luxury competitor set management, innovative COVID-19 banquets planning, and 2021 hotel reconstruction plan- Assisted in daily in-person client room inspection meetings, BEOs & event quotations, banquet floor plan blueprints, customized course menus, and VIP client lists- Served as communication bridge between Global Embassy Ambassadors accredited to South Korea and Lotte Hotel SEOUL (consulting both local and international guest inquiries) Show less

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  Expedia Group

  Feb 2021 - Nov 2021

  Global Alliance Ambassador

  - Represented EHL as one of the two ambassadors after selective screening process- Produced the 1st Revenue Management Certification MVP, mock-ups, and 5 distinguished labs through senior stakeholder validation interviews - Initiated a best practice for running B2B focus groups in the VR industry (CABs) - Contributed to product marketing in REV+ solutions tool via internal software additions - Worked alongside Parter Revenue Performance Managers located in APAC, NORAM, EMEA, and LATAM Show less

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  METRO AG

  Nov 2021 - Feb 2022

  Junior Consultant

  - Created METRO's 1st hotel data package program consisting of 4 distinguished scalable offerings categorized by internal segmentation/pre-existing data needs- Produced a market research report, data package program, and an industry report/best practice data usage report (expanding beyond primary focus on restaurant F&B sector)- Conducted 40 stakeholder interviews with top world industry leaders alongside weekly client and coach meetings- Served as main communication bridge between EHL, METRO-Hospitality Digital, and junior consulting team as elected group leader Show less

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  Expedia Group

  Apr 2022 - Oct 2024

  Associate Market Manager

  - Managed the largest revenue-generating lodging portfolio (Kansas City, MO) in the Midwest region that drove approx. $20M in Expedia revenue via SAAS sales- Drove +23.1% YoY in net revenue, +9.3% YoY in net room nights, and +6.5% YoY in ADR for the KC lodging account portfolio (150+ KC hotels)- Analyzed Tableau reports and created personalized revenue strategies for each lodging account to increase revenue potential, net room nights, organic search position, and click conversion rate - Organized monthly KC market visits as the sole Expedia representative to host in-person product strategy meetings with clients, attend CVB citywide events, and conduct on-site hotel visits for all 32 Top A properties- Launched and led annual regional webinars to educate 100+ NorAm hotel partners on Expedia’s extranet software and growth strategies to drive channel visibility and overall bottom-line profit Show less