Experience

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  University of arkansas at little rock

  Jan 2002 - Jan 2004

  Technical communications specialist
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  Century publications

  Jan 2004 - Jan 2006

  Graphic artist/photographer
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  Artcom worldwide partners

  Oct 2007 - Dec 2008

  Graphic designer

  • Developed ads for leading Western magazines. Involved in all aspects of the design from concept development, production and product management through to final production.• Used Photoshop, Illustrator, and InDesign on a daily basis in a Mac environment. • Set up files for Pre-press production. Working knowledge of 4-color process and how to prepare for offset or digital press.• Designed consumer packaging and promotional sites. • Created corporate identity guides and communicated the concepts through design of logo and collateral.• Directed food and packaging photoshoots.• Created packaging visualizations and prepared client presentations. • Facilitated client meetings. Show less

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  The walt disney company

  Jan 2008 - Jan 2013

  Product development manager

  • Managed creative product development in Stationery and Health and Beauty categories.• Collaborated with Art Directors and Walt Disney Marketing managers to create more than 500 products per year. Planned, coordinated and controlled the process of product development for all responsible licensees according to Walt Disney tactic and strategic goals, industry standards and customer expectations.• Drove improvements by establishing and maintaining procedures and planning cycles for more efficient product development process.• Maintained quality and design of product development on the highest possible level in terms of Disney brand integrity and consistency, market relevance, functionality, likeness, price point. • Using Adobe Design Suite, created product mock-ups and inspirational materials for licensees (trend-boards, concepts, design samples, creative newsletters) that substantially improved the final product. • Conducted training workshops for Walt Disney licensees to maintain brand integrity and positioning of various Disney franchises. Show less

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  Bay area news group

  Oct 2015 - Jan 2021

  • Led multifunctional marketing team responsible for driving overall marketing strategy and tactics for Bay Area News Group brands. Planned marketing operations by optimizing workflow and managing vendors to make the team’s work more efficient. • Signed, architected and executed a high profile Brand endorsement by the three-time NBA champion and four-time All-Star Klay Thompson with the goal of lifting brand awareness and affinity and increasing consumption (digital and print subscription purchases).• Partnership Marketing and Management. Seeking out, planning and executing multiple proposals, agreements and promotional collaborations with major media, sports and entertainment entities in the Bay Area to further brand messaging, cross-promote and assist with sales leads. • Significant experience in marketing through core digital channels such as PPC, RTB conquest and remarketing and paid social as well as measuring performance against traditional media channels (TV, radio, OOH, etc) Mobile-first ad optimizations. • Developed, implemented, tracked, and optimized digital, content, and social media marketing strategies and programs to achieve traffic and revenue growth.• Helped steward strong relationships with employees, the community and the industry at large. Show less • Acted as a central point person for the sales team—balanced workload between sales team and internal resources. • Social media management: administering social media accounts, performing research on current benchmark trends and audience preferences, designing and implementing social media strategy to align with business goals.• Evaluated scope of projects—making assessments and assumptions regarding the scope of effort required from the wider marketing & communications team. • Led, managed and designed graphics for sales marketing touch points • Managed visual design efforts, including message/positioning, art direction, and resourcing.• Ensured brand guidelines, creative briefs and design processes are followed. Show less

  • Director of Marketing

    Jul 2016 - Jan 2021

  • Creative Marketing Manager

    Oct 2015 - Jul 2016
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  California skin institute

  Jan 2021 - now

  Vice president marketing/chief marketing officer

  Based in Silicon Valley, the world’s hub of innovation, I serve as the Head of Marketing at California Skin Institute, overseeing marketing efforts for 47 locations across California. I lead the development and execution of cutting-edge marketing strategies that drive growth and enhance our market presence. My key responsibilities include:* Brand Strategy: Crafting and implementing comprehensive brand initiatives that align with our mission and values, fostering a strong and recognizable identity in the dermatology and plastic surgery sectors.* New Patient Acquisition & Retention: Developing targeted marketing strategies to attract new patients while enhancing retention through effective communication and relationship-building initiatives.* Event Marketing: Spearheading promotional events and community outreach programs to engage with potential patients, build brand awareness, and showcase our expertise.* Promotional Campaigns: Designing and executing impactful marketing campaigns that highlight our services and drive patient engagement across various platforms.Leveraging the innovative spirit of Silicon Valley, I employ data-driven approaches and authentic storytelling to elevate the California Skin Institute brand and deliver exceptional value to our patients. Show less