Aayush Shrivastava

Experience

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  Indian Air Force (IAF)

  May 2005 - Jul 2005

  Intern

  Life Extension of Antonov Aircraft based on extensive data analysis. Confidential project which was later approved, applauded and implemented by the Government of India.

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  Tata Motors

  Jun 2006 - May 2008

  Assistant Strategic Planning Manager, 6 Sigma, TPM & Kaizen

  - Part of the SPO - Strategic Planning Office of Tata Motors- Looked after productivity improvement through TPM and Kaizen projects, including Tata Nano and World Truck businesses.- Also involved in e-auctions, dealer quality control, pricing and vendor sourcing.- Was awarded with Quality Award, Tata Business Leadership Awards Runner Up and Six Sigma Green Belt.

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  Procter & Gamble

  May 2009 - Jul 2009

  Marketing Intern, Interim Associate Brand Manager

  Branding and relaunch of a legendary hair styling brand in over 8 countries of South Asia. Particularly responsible for competitive analysis, vertical distribution toolkit development and in-house marketing at P&G Singapore office.

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  Medtronic

  May 2010 - now

  • Lead the strategic execution of spine portfolio and drive procedural selling with enabling technologies like robotics & AI• Drive new launches & trainings and collaborate with customers to improve outcomes and grow the Canadian spinal market• Develop value driven RFPs to provide better value to accounts, increase productivity and improve patient pathways• Instrumental in launching 6 key product lines in last 2 years, including novel surface technology and surgical robotics• Successful in leading the adoption of minimal invasive technologies across Canada; FY23 saw 42% growth in MIS Fixation Show less • Regional responsibility for digital transformational projects for CEMA region – 100+ countries across 3 continents• Part of the newly launched Virtual Engagement Solutions enabler team, with an aim to transform the customer experience by applying digitized technologies and Artificial Intelligence that are founded on the business's strategic levers• Introduce novel and efficient ways to provide commercial agile solutions and enhance the value proposition• Certifications in Agile Project Management, Kanban & Scrum Master; completed courses and certifications on Project Management Show less • Leads the strategic execution of over $18mn business (Core Spine portfolio) for Middle East & North Africa (32 countries) with proven expertise in creative branding, business modeling, marketing communication, stakeholder management & product launches• Key Marketing Experience:o Achieved double digit revenue and EBIT growth for the portfolio, contributing to 75% of the Spine & Biologics businesso Launched 6 new products across the region in 2 years, while effectively phasing out the previous generationo Assessed untapped markets like Pakistan and Egypt and supported in setting up 4 new distribution channel partnerso Created models for customer segmentation and forecasting to standardize the market analysis process for the businesso Executed therapy campaigns and Go-To-Market strategies to drive adoption and growth of new but unused therapieso Led the administration of 11+ training and marketing events (conferences, symposiums, workshops etc.) in last 2 yearso Conducted multiple direct-to-patient awareness programs across the region to ensure smoother treatment pathwayso Piloted cross-business sales and training programs in 3 hospitals, aimed to provide integrated solutions to customers Show less • Managed a product portfolio (Thoracolumbar Spine) which contributed to 16% of regional revenue for South Asia• Devised multiple award-winning projects on market expansion, product life cycle management and Business Model Innovation• Key Marketing Experience:o Nominated as finalist for Global Marketing Excellence Award 2014 at Minneapolis, US for marketing campaign on MAST™o Led a market development campaign on scoliosis, selected as Global Best Practice 2012 and presented at Memphis, USo Outlined a therapy adoption program, which was presented at 15th Annual Science and Technology Conference, Netherlandso Reached revenue and EBIT targets for 4 successive years, individually as well as a part of inter-region award winning teamso Represented South Asia at cross-regional Global Commercialization Meetings for 3 years at Memphis, US Show less Sales, Market Development, Relationship ManagementResponsible for over 6 M$ Business (Thoracolumbar Spine Portfolio) for Medtronic South Asia. This includes new product launches, strategy building, ownership of 18 Core Spine products for their entire life cycle for South Asian market. Also, looks after event planning for Medtronic Spine.Also, looked after Spine business in Upper North region and was instrumental in growing this virgin market by 200% through creative and planned intervention.Part of Medtronic Asia Cup runners up team. Winner of numerous individual awards for product launches and 'out of box thinking' Show less

  • Strategic Marketing Manager, Neurovascular & Peripheral Vascular, Canada

    Sept 2023 - now

  • Strategic Marketing Manager, Core Spine, Canada

    Jun 2021 - Sept 2023

  • Senior Regional Business Transformation Manager, Central & Eastern Europe, Middle East and Africa

    Feb 2021 - Jun 2021

  • Regional Marketing Manager, Core Spine & Biologics, Central & Eastern Europe, Middle East & Africa

    Jan 2019 - Feb 2021

  • Regional Therapy Manager, Complex Deformity & Biologics, Middle East, Africa, Central Asia & Turkey

    May 2018 - Jan 2019

  • Marketing Manager, Core Spine, Middle East & North Africa

    Aug 2014 - Apr 2018

  • Associate Marketing Manager, Thoracolumbar Spine, South Asia

    May 2012 - Aug 2014

  • Marketing Specialist, Surgical Technologies, South Asia

    May 2010 - May 2012