
Sara Zakhari
Account Manager

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About me
Senior Account Director at Horizon FCB Kuwait
Education
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American University of Kuwait (AUK)
-Bachelor of Arts - BA Advertising and Public Relations.webp)
American University of Kuwait (AUK)
2005 - 2009Bachelor of Arts - BA Advertising and Public Relations 3.96Activities and Societies: • Summa cum Laude (2009) • Dean’s Honor List (2005-2009) • President’s Honor List (2007-2008) • Member of Pi Gamma Mu (Spring 2008) • Senior Vice President of Academics in Capstone Project (2007)
Experience

Horizon FCB
Jun 2009 - Aug 2022Account ManagerStarted out as an Account Executive at Horizon FCB KuwaitWorked on communication plans for various clients including ones for pitchesCollaborated closely with the Managing Director and the Creative Director on pitch presentations and presented in several pitches – including X-Cite Led the Account Executives and the Social Media team in developing and executing advertising campaigns Managed and monitored several clients’ social media accounts and including content conceptualization Working closely with the Media team to ensure effective online / offline campaigns which drive results Managing and delegating events for established well-known brands such as Calvin Klein and those which involved celebrities (Longines with Aishwarya Rai and Hublot with Ragheb Allama)Portfolio of Clients:Luxury and Watches- Morad Yousuf Behbehani (Managing Hublot, Rado, Longines, Calvin Klein, Hamilton, and many more) / Ahmed Yousuf Behbehani (Managing Breitling, Ebel, Vacheron Constantin and Concord)Accessories and Everyday Goodies - Rocket WorldKids Toys - Fantasy World Museums - Al Shaheed Park Museums (Habitat and Memorial)Retail - Alyasra Fashion (DKNY, Maxmara, Marina Rinadli, Jimmy Choo, OnTime (including Ontime.com) / Destination Maternity / Bloomingdale's / BaroueBanking - BKME (before becoming Ahli United Bank -AUB)F&B - Hardee's (Kuwait and Qatar) / Pizza Hut / Taco Bell FMCG - Alyasra Foods (Makani, Ocean's Pride and Juman)Travel and Tourism - Boodai Aviation Heavy and Construction Equipment - Sultan and KhalafEdutainment - The Scientifc Center / MathAlive! (United States client managed for GCC region)Luxury Hotel - Crowne PlazaHigh-end Mall - 360 Kuwait Show less

Wunderman Thompson
Sept 2022 - Jun 2024Account DirectorManaging KNETWorking closely with StrategistLeading team and working with Creative Director in development and execution campaignDeveloping campaign strategy and communication planManaging Ahli United Bank (AUB)Leading Account Management team and working with the Creative teamManaging Al Ahli Bank of Kuwait (ABK)Developing and executing communication plans on various services or products that are aligned with the bank’s vision and identityManaging all pillars at the bank – corporate communication department, retail and product marketing department and the investment arm of the bank (ABK Capital) Leading the team and working closely with the Creative Director in the development and execution of advertising campaigns including the successful relaunch of the draw account Alfouz in the market and the relaunch of ABK Capital (the investment arm of ABK) with the new identity development (ABK Capital has awarded the Agency for the revamp along with a published press release)Working with various stakeholders to ensure campaigns are carried on as needed with media vendors including offline and digital /online channels, event companies and film production agenciesDeveloping with the team, social media content that will cater to the needed TA of the specific product or service or to be aligned with specific campaignsSupervising and monitoring the development and execution of The Sustainability Report 2021 and The Annual Report 2022 Show less

Horizon FCB MENA
Jun 2024 - nowSenior Account DirectorBack to my where I started and can't be more excited
Licenses & Certifications

The Fundimentals of Digital Marketing
Google Digital GarageFeb 2022
Business Analytics: Marketing Data
LinkedInFeb 2024
How to Think Strategically
LinkedInFeb 2024
Digital Marketing Foundations
LinkedInFeb 2024
Customer Retention
LinkedInMar 2024
Building a Brand That Your Customers Will Love
LinkedInFeb 2024
Advertising on TikTok
LinkedInFeb 2024
Social Media Marketing Foundations
LinkedInFeb 2024
What is Generative AI
LinkedInFeb 2024
Languages
- enEnglish and arabic
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