Prasoon Gupta

Experience

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  7Search PPC

  Nov 2021 - Jan 2024

  Digital Marketing Executive

  During my 2 years and 3 months at 7SearchPPC, I excelled in media buying and managed the onboarding of publishers to enhance their monetization strategies using Google Ads and Facebook Ads. My key responsibilities included:1. Media Buying Execution: Developed and executed targeted media buying campaigns on Google Ads and Facebook Ads, ensuring alignment with client objectives and maximizing ROI.2. Publisher Onboarding: Onboarded new publishers by providing tailored guidance on utilizing Google and Facebook ad platforms, helping them to integrate our monetization solutions effectively.3. Account Management: Built and maintained strong relationships with publishers, offering continuous support and strategic advice to optimize their ad performance and revenue generation.4. Performance Monitoring: Analyzed campaign and publisher performance data, using insights to recommend adjustments that improved click-through rates and overall ad effectiveness.5. Training and Resources: Created training materials and conducted workshops for publishers, empowering them to leverage Google Ads and Facebook Ads for maximum monetization potential.6. Cross-functional collaboration: Worked closely with sales and marketing teams to align strategies and enhance the overall onboarding experience, ensuring publishers were well-equipped to succeed.This experience honed my skills in digital advertising, client relationship management, and performance optimization, significantly contributing to the growth and success of our publisher network. Show less

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  Triplew Digital Solution

  Jan 2024 - Sept 2024

  Media Buyer

  In TripleW Digital Solutions, I gained extensive experience in iGaming and CPS Campaigns.I Managed successful campaigns, optimizing media buys and partnerships to drive customer acquisition and ROI using Google Ads.During my nine months at TripleW Digital Solutions, I focused on executing and optimizing media buying strategies across various platforms. My responsibilities included:1. Campaign Management: Developed and managed targeted advertising campaigns on platforms like Google Ads and Facebook Ads, ensuring alignment with client goals and budgets.2. Data Analysis: Conducted thorough analyses of campaign performance metrics, leveraging insights to optimize ad placements and enhance ROI.3. Market Research: Researched industry trends and competitor strategies to identify opportunities for new media placements and innovative ad solutions.4. Client Collaboration: Worked closely with clients to understand their objectives and provide strategic recommendations, improving engagement and conversion rates.5. Budget Management: Monitored and adjusted budgets in real-time to maximize the effectiveness of ad spend, while ensuring all campaigns remained within financial guidelines.6. Reporting: Prepared detailed performance reports for clients, summarizing key metrics and insights, and making recommendations for future campaigns.This role has enhanced my skills in strategic planning, data-driven decision-making, and client communication, contributing to the overall success of our media buying efforts. Show less