Eimear Casey

Experience

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  GlowMetrics

  May 2011 - Jun 2014

  Digital Analytics Intern

  Through my work in Glow Metrics, a web analytics business, I have pursued opportunities to become more actively involved in the initiatives of online marketing and measurement of business performanceDuties and Activities:- Built search campaigns, using Google Keyword Planner, grouping these appropriately and identified campaign performance measures- Developing skills in pay-per click advertising and using digital statistics to measure and optimise digital campaign spend- Using Google Analytics to measure a business’ advertising, and analyse the traffic to their website Show less

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  Menarys

  Nov 2011 - Nov 2011

  Work Placement

  As part of my A-level studies, I completed work experience with the marketing department at Menarys Head office. I developed a deeper knowledge of working in a fast paced, commercial marketing department, assisting the marketing department in looking into ways of expanding their customer base online. I was also involved in developing media for advertising, helping me improve my organisation and presentation skills.

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  Renault

  Jun 2014 - Jul 2015

  Digital Communication Intern

  Last year I took the opportunity to complete an industrial placement in the Marketing Communications department in Renault UK. I developed knowledge working within a high pressure commercial marketing department as the Digital Communications Intern. Duties and Activities: - Produced content, digital assets and updates for company websites- Briefed and managed programme developers on modifications to the website- Involved in the creation and launch of a new website platform (mobile and desktop sites)- Investigated and reported weekly online lead generations - Created innovative digital campaigns intended to increase product and brand awareness- Used various analytical tools to report and explore web activity for online campaigns- Continually expanded our customer base online, using online and social activity including SEO, PPC, affiliate activity and display advertising- Created online campaign activity, including online banners on affiliate websites- Updated and monitored social media channels daily (Facebook, Twitter, YouTube, Instagram) - Planned and produced social media content - Kept abreast with daily current affairs and updated social media channels accordingly- Created a unique YouTube page, including customised thumbnails and CTA- Assisted in the creation and approval of EDMs- Worked with partners such as Facebook, Instagram, YouTube, Twitter and Microsoft to explore, develop and implement digital marketing activity- Represented Renault at events, such as ‘Formula E’, ‘Goodwood Festival of Speed’ and ‘Jamie Oliver’s Big Feastival’, dealing with customer inquiries and data capturing Show less

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  Henkel

  Oct 2016 - Nov 2017

  Junior Brand Manager

  - Update content across all brand websites (LIVE Colour, Schwarzkopf and got2b)- Brief and manage our agency on restructures to the website- Monitor and report on web traffic using Google Analytics and improve insights by utilising features such as demographics and the setup of specific KPI’s - Manage SEO activity including; keyword research, the optimization of our website and alignment of all website activity/content towards SEO best practices- Involved in PPC activity, assisting in keyword research, ad copy creation and URL mapping- Managed the digital launch of a new product, including website creation, social content strategy and PPC activity- Manage social platforms and community management across all brands- Plan, produce and report on paid social media activity - Continually investigate new digital platforms for paid social activity (Pinterest, Snapchat, Instagram stories)- Work alongside the central team in Germany on the relaunch of the Schwarzkopf website- Work with National Account Managers in the alignment of digital retailer offers, retailer call-outs on social platforms and performance of online sales - Create a weekly newsletter for Sales and Marketing teams to update them with developments within the digital industry Show less

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  Burton's Biscuit Company

  Nov 2017 - Sept 2020

  Brand Manager

  - Working with cross-functional teams to managing the development and delivery of best in class products into market- Owning brand performance tracking and analysis, outlining key challenges and opportunities- Competitor tracking and NPD reporting using data sources such as Nielsen and Kantar - Lead marketing activations, working closely with internal stakeholder and agencies - Deploy and present marketing plans and initiatives to key stakeholders throughout the year- Develop brand strategies for 2020 and beyond- Manage and nurture third party relationships with key partners - Working alongside Insights team to identify current market trends and predicting future trends- Owning the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with our sense of purpose whilst working with brand owners Show less

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  Fibrus

  Feb 2021 - Apr 2022

  Marketing Communications Specialist
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  C&C Group

  May 2022 - now

  Brand Manager