
Terrence Dobson
Externship

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About me
Manager, Member Engagement at Hockey Canada: Marketing:Management:Sports
Education

Champlain College
2006 - 2009DEC Sports Marketing and Management
Concordia University
2009 - 2014Bachelor of Commerce: John Molson School of Business Marketing and ManagementActivities and Societies: • Represented Concordia University in more than 16 competitions • Participated and coached in the sports division of the Commerce Games which is the largest business competition in the country
Experience

Montreal Junior Externship
Jan 2009 - Feb 2009Externship• Assisted the marketing director • Generated promotional ideas to increase attendance• Implicated in the e-commerce aspect of the company• Helped sell season and single game tickets to businesses and individuals

Montreal Matrix
Apr 2009 - May 2009Montreal Matrix Internship• Worked side by side with the president of the company • Participated in the social media campaign• Designed a media plan and promotional materials• Created marketing concepts to increase ticket sales • Dealt with customers, sponsors and companies at each home game to give them the the best hospitality• Pursued sponsorship opportunities

Montreal Alouettes
May 2009 - Jun 2012Game Day Operations• Supervised on-field events, halftime shows, set up and take down• Lead and trained new employees on various tasks• Worked 18 hour days to ensure logistics ran in a timely fashion

Centre universitaire de santé McGill | McGill University Health Centre
May 2010 - Jul 2016MUHC• Handled logistics throughout the hospital• Managing various activities for the hospital• Performed various services to ensure that the patients had what they needed
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John Molson Competition Committee (JMCC)
Mar 2011 - Aug 2012VP Athletics• Organized and administered sport tryouts with over 150 applicants• Oversaw the selection process of 27 delegates for three sports teams• Marketed the committee’s activities and events through social media and promotional campaign• Managed the logistics for locations and schedules

CHOC Hockey
May 2014 - Aug 2017General Manager of Operations• Managed league operations including (logistics, schedules, pricing, refs, players and staff)• Led weekly team meetings• Managed marketing projects and special events• Created marketing materials including (press releases, brochures, flyers and all sponsorship documents) • Located sponsors for the league• Worked long hours nights and weekends independently to ensure the league ran smoothly

Easton Hockey
Sept 2014 - Feb 2015Consumer Direct• Customer service which includes multitasking between phone calls and emails• Part of an award winning customer service organization• Created daily sales reports which were given to the Vice President of sales• Supported the marketing team with ideas for the new Easton website• Used SAP for inventory management as well as processing orders and returns

DJ Sports Basketball Club
Jan 2015 - Aug 2017Marketing and Program Coordinator/Marketing Specialist• Created marketing materials such as press releases, advertisements and sponsorship documents• Helped build an interactive website in order to attract new consumers• Managed social media for the league• Ensure great customer hospitality at all time to keep customer retention• Involved in organizing games, schedules and events• Refereed games when needed• Managed all Business development• Managed and coached in basketball kids programs • Competitive intelligence (product, pricing, strategies)• Market share tracking and reporting• Marketing strategies & implementation Show less

FieldTurf
Feb 2015 - Oct 2016Marketing Assistant• Report to the Vice-President• Manage Sales Leads• Manage involvement in trade shows and marketing seminars• Collaborate with internal customers and outside agencies• Design and plan external communication• Generate press releases in collaboration with customers• Distribute marketing materials to our internal/external and potential clients and media • Ensure proper execution of graphics, brochures etc.• Order marketing materials and manage marketing inventory• Maintain databases• Assist/execute special projects Show less

Hockey Canada
Aug 2017 - now• Manage,plan and organize all logistics of Hockey Canada’s meetings. • Lead briefing materials for all Congress and Operations meetings, adherence to deadlines, translation etc.• Manage all aspects of major Hockey Canada Congress meetings and annual Hockey Canada Volunteer Awards Banquet• Agenda preparation for all meetings, driving items from members and staff and ensuring follow up as required• On-site execution for all major meeting events • Production, distribution and management of all required signage and promotional materials at all events• Support and coordinate all required post event follow up and reports• Support and fulfillment of requirements all stakeholders• Manage budget development and final invoicing/expenses• Ensure, as necessary, sponsor contra product and/or gifting is sourced and provided to required groups• Part of Hockey Canada's Recognition program with direction from Board of Directors• Administrative Support and Service to the Vice President, Member Engagement• Respond to general membership meeting logistic queries• Manage all internal organizational tools/software including SharePoint and Monday.com• Manage all internal Dept meetings• Manage Hockey Canada Events including Esso Fun Days, World Girls’ Ice Hockey Weekend and Global Girls’ Game Show less • In correlation with the Manager, Membership Services, plan and organize all logistics of Hockey Canada’s meetings. • Coordinate briefing materials for all Congress and Operations meetings, adherence to deadlines, translation etc.• Coordinate all aspects of major Hockey Canada Congress meetings and annual Hockey Canada Volunteer Awards Banquet• Agenda preparation for all meetings, driving items from members and staff and ensuring follow up as required• On-site execution for all major meeting events • Production, distribution and management of all required signage and promotional materials at all events• Support and coordinate all required post event follow up and reports• Support and fulfillment of requirements all stakeholders• Provide input and support on budget development and final invoicing/expenses• Ensure, as necessary, sponsor contra product and/or gifting is sourced and provided to required groups• Provide Manager, Membership Services support related to background checks for various Hockey Canada meetings and events• Lead Hockey Canada Recognition program with direction from Board of Directors• Administrative Support and Service to the Director, Operations• Respond to general membership meeting logistic queries Show less
Manager, Member Engagement
Jul 2021 - nowMembership Services Coordinator
Aug 2017 - Jul 2021
Licenses & Certifications

COC-NSO: Diversity, Equity and Inclusion Series
Smith School of Business at Queen's UniversityDec 2023
Volunteer Experience
Director of Speakers
Issued by John Molson Sports Marketing Committee on May 2013
Associated with Terrence DobsonBasketball and Water Polo Coach
Issued by John Molson Competition Committee (JMCC) on Sept 2014
Associated with Terrence DobsonBasketball and Volleyball Coach
Issued by Chambly Academy High School on Sept 2006
Associated with Terrence Dobson
Languages
- frFrench
- enEnglish
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