Maxwell Dorn

Experience

• 

  Whirlpool Corporation

  May 2018 - Sept 2019

  • Working in collaboration with the Lead Editor in Adobe Team Projects.• Organizing and managing projects creating sequences, bins, importing and exportingfootage.• Troubleshooting Adobe Premiere & After Effects problems.• Administrating post production files and implementing them on our server.• Creating rough edits for the lead editor, following a script with specific dialogand time code.• Editing all music for specific transitions throughout the sequence.• Creating unique titles and animation within Adobe After Effects. Show less

  • Assistant Video Editor

    Sept 2018 - Sept 2019

  • Video Production Intern

    May 2018 - Sept 2018
• 

  Western Michigan University

  Sept 2018 - Jun 2019

  Bronco Productions Videographer/Editor

  • Video live sporting events; Soccer, Basketball, Volleyball• Edit footage for highlight reels and pre-game hype videos• Set up cameras and audio equipment so the in-houses productions runsmoothly• Place footage and Premiere Projects on the server for the University

• 

  Central Home Brands

  Jul 2019 - Jan 2021

  * Editing footage for company events and outings* Creating videos for retailers or developing brands. * Retouching photos in Photoshop* Color correcting footage for export * Organizing Premiere projects creating sequences, bins, importing, exporting footage* Troubleshooting Adobe Problems* Sourcing licensed music to utilize for Company Videos

  • Video Editor

    Jul 2019 - Jan 2021

  • Multimedia Production Associate

    Jul 2019 - Jan 2021
• 

  The Junkluggers (Detroit South & Northeast Suburbs)

  Mar 2021 - now

  As Marketing Director, I play a pivotal role in shaping, cultivating, and executing our organization’s digital presence and online advertising. My responsibilities span across marketing strategy, brand development, social media management and ad campaigns. Optimizing content for SEO, ensuring it ranks well on search engines. Conducting keyword research and implementing the best practices to improve organic visibility. Tracking key performance metrics of social media campaigns to maximize results and ROI. Reasserting our eco-friendly brand and making a positive impact in our local community. Show less · Administrate and develop content strategies for all social media platforms such as Facebook, LinkedIn, and Instagram.· Manage an annual marketing budget of $350K+ and track the ROI to measure effectiveness of the existing marketing campaigns.· Increased ROI by 200% in 2023 by developing and executing effective Google Ads, Bing ads and PPC campaigns to support business objectives and improve brand awareness.· Analyze consumer behavior data by focusing on customer pain points and develop strategies to route customers through the marketing funnel.· Create images, graphics and videos utilizing Adobe's Creative Suite.· Develop and maintain email campaigns for new and existing customers to increase retention, loyalty, and improve brand awareness.· Oversee vendor relationships to ensure effectiveness of existing campaigns; identify additional opportunities to improve marketing and sales related initiatives.· Develop and manage all marketing reporting; coordinate directly with leadership to review results and determine adjustments to the marketing strategy. Show less

  • Marketing Director

    Mar 2024 - now

  • Marketing & Design Specialist

    Mar 2021 - Mar 2024