Dolapo Balogun

Experience

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  Ohgee consulting

  Dec 2014 - Nov 2016

  Marketing Communications Officer
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  Green Eagle ACE

  Jan 2016 - Jan 2016

  COO
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  DigitalBoomNg

  Mar 2017 - Oct 2021

  I help both B2B & B2C brands generate leads online for their services & products. -I will help your business build a strategy that attracts leads into your sales funnel-Build a Customer Avatar/Ideal Customer Profile from research that represents your brand-Determine the best marketing and distribution funnel for your brand from marketing data-Deploy cost-saving method for running paid ads on Google, Facebook, LinkedIn, and Bing-Optimise lead generation for getting B2B clients on LinkedIn Show less

  • Digital Content Manager

    Jan 2018 - Oct 2021

  • LinkedIn Marketing & B2B Lead Generation

    Jan 2018 - Oct 2021

  • Conversion & Direct Response Copywriting, SEO, LinkedIn Coach, Pay Per Click, Sales Funnel

    Jan 2018 - Oct 2021

  • Product & Growth Marketing Marketing Manager

    Mar 2017 - Aug 2021
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  CREDIT DIRECT LIMITED

  Jun 2017 - Aug 2020

  -Part of the team that generated over $5 million dollars in revenue-Reduced Turn TAT by more than 10%-Resolved customers complaints and increased customer success stories-Applied creative ideas to resolving challenges that were outside the SOP playbook-Contributed to suggesting and implementing sales strategies that increased loan book and revenue -Delivered customer satisfaction by reducing the TAT by 10%-Provided clarity to prospective and returning customers on the processes of accessing products-Fostered collaboration among the team members across different departments

  • Credit Origination Officer

    Jun 2017 - Aug 2020

  • Business Operations

    Jun 2017 - Nov 2019
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  Small Business Academy

  Jun 2018 - Oct 2018

  Digital Marketing Manager

  Ran digital campaigns for the organisation. Also responsible for implementing digital marketing strategy.

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  Online Small Business Academy

  Aug 2018 - Oct 2018

  Digital Manager

  Activation of Campaigns for the brand

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  Findtophotjob

  Sept 2018 - Jan 2020

  Digital Marketing Lead

  Creating and optimizing company's website. Generating Leads and taking them through buyers journey. Created a landing page and email campaign. Create marketing campaigns to meet company objectives.

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  The Tony Elumelu Foundation

  Jan 2019 - Jan 2020

  TEF Beneficiary

  -Created a business idea & plan that was selected among more than twenty thousand applicants.-Participated in six weeks of world-class business school training.-Developed a business plan that got selected for a non-refundable seed capital sponsored by TEF & AfDB.-Contributed to a network of Pan-African network of entrepreneurs.

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  African Development Bank Group

  Jan 2019 - Jan 2020

  TEF & AfDB Beneficiary

  -Created a business idea & plan that was selected among more than twenty thousand applicants.-Participated in six weeks of world-class business school training.-Developed a business plan that got selected for a non-refundable seed capital sponsored by TEF & AfDB.-Contributed to a network of Pan-African network of entrepreneurs.

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  GODP Consulting

  Oct 2020 - May 2021

  Digital, Product & Growth Marketing Manager

  ➡Digital Marketing responsibilities:⧪ Implement and execute GODP’s Online's marketing strategy⧪Created video marketing strategy and execution. ⧪Perform digital marketing audit for the brands and create ICP for the brand.⧪Managing GODP & GOS lead generation funnels.⧪Created email copy for engaging, educating & converting the email list.⧪Coordinate the gap between sales and marketing by ensuring qualified leads to sales.⧪Developed sales funnels that optimized the buyer's customer journey.⧪Created & managed email autoresponders for the GOS brand. Show less

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  GOS Software

  Oct 2020 - May 2021

  Digital Marketing, Growth Marketing, Demand Generation, Lead Specialist, Content Creation, Email

  ➡Digital Marketing Responsibilities:⧪Implement and execute GOS SOFTWARE’s Online's marketing strategy⧪Created video marketing strategy and execution for the brand marketing videos.⧪Created & managed email autoresponders for the GOS brand.⧪Developed SEM campaigns on PPC platforms like Google Ads & LinkedIn⧪Coordinated and created copy for animation video for the brand assets.

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  Gebeya Inc.

  Sept 2021 - Oct 2021

  Digital Marketing Manager
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  Byte (Expert DOJO W23)

  Oct 2021 - now

  Develop content strategy, and write both corporate and customer-facing technical materials within Marketing Communications.Drive messaging and execution of go-to-market product strategies will result in significant funnel growth/new customer wins based on the value proposition.Created the strategic plan for revenue growth by channel & managed multiple cross-functional teams as the co-founder.Collaborate with the Product Development team to document feedback and shape product roadmap.Define the key marketing priorities and KPI’s with the product team. Define insights, hypothesis, and roadmap of testing as well as market priority for the African market.Drive A/B and multivariate testing programs to continually improve ad and channel performance.Lead A/B test targeting, content, copy & creatives among other strategies to continually improve performance and ROAS. Show less

  • Chief Growth Officer

    Oct 2021 - now

  • Chief Marketing Officer

    Oct 2021 - Jun 2022

  • Product & Growth Marketing Lead

    Oct 2021 - Jan 2022
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  Hard Skill Exchange

  Oct 2022 - now

  Member
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  Expert Dojo

  Jan 2023 - now

  Expert DOJO Winter 2023
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  TRADDIFY

  Jan 2023 - Jan 2023

  Growth Marketing Lead