Rebecca Ryan

Experience

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  Results Direct

  Nov 1995 - Jun 1997

  Account Supervisor
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  Rain Bird

  Jan 1997 - Jan 2001

  Webmaster

  Beginning as a divisional HTML coder, excelled at presenting executive staff with opportunities to convert manufacturing company to a digital toolset. Worked with management to identify opportunities to cut costs and increase efficiencies through new technologies.

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  Grey Interactive

  Jan 2000 - Jan 2001

  Managing Producer

  Managed a staff of 6-8 producers on accounts including: Nortel Networks (global advertising, intranet, and web), P&G (Pantene global, Cover Girl, new business), and new business development.

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  G2 Interactive

  Mar 2000 - Mar 2001

  Managing Producer

  Senior level production manager of new business team that landed more than $10M in new accounts in one year. Managed 10 person production staff and allocated departmental resources to ensure on time and on budget delivery of projects for global accounts. • Managed delivery of 8MM in projects for Nortel Networks and Procter & Gamble brands on time and on budget. Developed high-level project plans, fee structures and process. • Projects included global advertising campaigns, global site development, integrated marketing campaigns, viral marketing, and corporate extranet and intranet development. • Streamlined existing project management, saving up to 15% of resource allocation per project. Created global advertising process, revised site development process, developed workflow process for all new business development. • Analyzed potential new business for value to agency, made recommendations on replying to RFPs based on cost of acquisition. Show less

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  IN DEMAND

  Apr 2001 - Jun 2005

  Associate Director of Internet & New Media

  Ran Internet & New Media Department. Responsible for evangelizing the benefits of digitally supporting on-air and print campaigns. • Drove digital strategy for all B2B and B2C sites for VOD and HD programming with automated site updates, eCRM system, and consumer direct marketing initiatives. Increased consumer registrations from 6,000 to 160,000 users in one year.• Directed and developed over 30 consumer promotions for programming including Interactive Television Emmy Award Winning NASCAR iN, MLB, NASCAR, NHL, NBA, WNBA, annual movie campaigns, INHD network and VOD.• Won over cable industry partners to convert to digitally supported marketing materials. Saved over $1,000,000 in printing costs annually. Show less

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  By Kids For Kids

  Jun 2005 - Mar 2012

  Vice President of Marketing, Educational and Family Marketing Agency

  Led corporate marketing and branding for evolving start up, developed brand guidelines and managed all corporate communications. Managed content developers, marketing assistants, programmers, and vendors. Served as lead marketing strategist, developing digital outreach programs connecting corporations to families through sponsored academic competitions. • Developed branding and content for Warren Buffet’s Secret Millionaire’s Club. Drove over 100,000+ teachers and millions of kids with 125 discrete activities and 400K+ downloads.• Built an intellectual property secure, COPPA compliant idea-sharing social network and competition hub that included WGBH/Intel program reaching over 3.2Mteachers. • Developed financial literacy competition for NYSE that reached 5M kids and families and yielded over 140M media impressions.• Expanded Staples successful employee and customer invention program to include kids. Reached over 9M kids and families, distributed 325K teacher kits, drove 126M media impressions and yielded over 4K contest entries.• Guided Sports Authority mission to “be the backyard authority” with localized print and digital program reaching 2M kids within 10-mile radius of stores.• Managed marketing and content for Mattel museum program which drove over 6M museum visitors and toy invention challenge yielding over 6,000 invention submissions. Show less

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  Rebecca Ryan Marketing & Communications

  Jul 2006 - now

  Digital Marketing Consultant - Available for Project Work

  • Writing, editing, marketing, and social media development for individuals and businesses dedicated to making positive changes in the world.• Development/execution of social media strategies and campaigns for authors of spiritual non-fiction.• Drove donations, participation, and education for an organization dedicated to connecting Bridgeport youth with the Long Island Sound. Assisted with auction events and community outreach.• Manage web site development, blog entries, email and digital advertising campaigns.• Recent campaigns increased user engagement by 235% and doubled web site traffic.• Copywriting of consumer marketing communications. Show less

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  MDR

  Jan 2014 - Apr 2016

  Sr. Digital Strategist

  Strategized, managed and executed multi-channel integrated marketing campaigns for variety of educational clients. Managed digital advertising and integrated marketing product lines. Trained sales force on digital advertising, integrated marketing, and social media concepts and trends. Presented conference sessions on digital advertising and integrated marketing in education.• Developed multiple product offerings including multi-channel targeted package generating $1.2M in revenue within first year.• Identified new digital advertising capabilities in custom audiences on social media platforms, creating and monetizing products and services surrounding new capabilities. Show less

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  EMC7

  Nov 2016 - Jan 2020

  CEO/Founder

  Owner of boutique marketing agency, focusing on educational and ethical marketing. Clients include JFK Library & Museum, Learning & The Brain Conferences, and Northeast Arc. • Managed client accounts from development of digital strategy to ongoing management of social media editorial calendar, content creation, and reporting.• Extensive experience with Facebook Business Manager, Ads Manager, Instagram, and Twitter with a focus on targeted audiences and retargeting campaigns.

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  Threads Magazine

  Jun 2019 - now

  Digital Brand Manager

  Responsible for delivery of all digital marketing strategy and execution for Threads Magazine, including content strategy and development, website management, email marketing, and social media management. Responsible for bringing a diverse spectrum of sewists and artists to our digital platform.• Drives and develops content in sync with company marketing and SEO goals.• Dedicated to consistent growth of web traffic, social media, and newsletter communications.• Creates and executes social media strategy (Facebook, Instagram, Pinterest, TikTok, YouTube and Twitter)• Writes and edits 4-6 articles/month, publishing 20-30 articles/month and upwards of 250 social media content pieces/month. • Oversee day-to-day community management, owning the brand voice across all digital platforms.• Charter member of DEI committee, dedicated to showcasing sewists and craftspeople from varied backgrounds.• Recently began using AI for concepting articles, writing prompts, newsletters, and social posts, increasing efficiency, quality, and output. Show less

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  Cashmerette LLC

  Feb 2024 - May 2024

  Digital Marketing Manager