Henrique Almeida

Experience

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  Tabaqueira-Philip Morris International

  Jul 2003 - Mar 2005

  Manager Trade Programs

  Development and management of incentives, communication and education programs aimed at trade (wholesalers and retailers); Leading a team of 2 supervisors and responsible for an annual budget of 1.5 million Euros.

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  Tabaqueira - A Philip Morris International affiliate

  May 2005 - May 2013

  I lead a team of 3 analysts, responsible for the sales forecasting and the back office treatment of sales department information, both internal and external - e.g. AC Nielsen data - (volumes per customer, region; brands handling levels at retail; point of sale material coverage, etc) turning it into analysis supporting decision making. Head of the planning and sales forecasting at Tabaqueira. Coordination of the reporting of sales volumes, market shares and key market developments to the PMI Regional HQ in Lausanne. Prepare volumes and shares scenarios for the Portuguese market to be used for budget cycles and decision making by the local Management Team. Leading and development of 2 senior analysts. Brand Management for the company's star brand - Marlboro. I was responsible for developing communication platforms to reach consumer engagement in areas as promotions (value added offer and proof of purchase), packaging, POS material. I worked closely with advertising agencies (Leo Burnett in Madrid and Lisbon), supervised an Junior Brand Manager and managed an annual budget of 1.7 million Euros.

  • Manager Sales Information

    Dec 2010 - May 2013

  • Manager Business Planning

    Jan 2007 - Dec 2010

  • Brand Manager Marlboro

    May 2005 - Dec 2006
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  INTG-Independent National Tobacco Group

  May 2013 - Dec 2013

  Consultant

  Assisting in the start-up of the company, namely establishing processes and connections with different stakeholders, planning portfolio development and engaging in contacts and negotiations with potential partners locally and abroad, etc..

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  Janssen, Pharmaceutical Companies of Johnson and Johnson

  Dec 2013 - Aug 2014

  Business Operations Manager
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  Internacional Tabacos

  Jan 2015 - Oct 2020

  Manager Vending Channel

  As manager of the vending business unit, I lead a team of around 35 people and am responsible for its P&L. After having successfully incorporated another important player acquired in Q3 2015 (Fepi - Distribuição, S.A.), we've recently aquired the customers of two small operators in the North and we currently operate 2600+ vending machines from two different locations (Carcavelos and Famalicão). To replenish and operate these machines we staff 30 people on the field plus a team of 10 in the backoffice. We focus on consistent customer satisfaction and continuous improvement of our practices and control systems in order to build a sustainable growth. Show less

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  Internacional Tabacos (Fepi - Distribuição, S.A)

  Oct 2020 - now

  Business Unit Manager

  Serving as Tobacco Business Unit Manager in Internacional Tabacos, the tobacco wholesaler and vending retail signature of Fepi - Distribuição, S.A.. Adding up to my responsibilities with the vending unit, I'm in charge of coordinating operations (B2B and B2C) of the South branch (Carcavelos) ensuring sales strategy alignment and implementation of the business plan.