
Federico Stöltzing
Copywriter

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About me
Executive Creative Director - Creative Consultant - Author
Education

Escuela Superior de Creativos Publicitarios
2004 - 2005Copywriter Advertising
Stanford University
2013 - 2013Statement of Accomplishment Human-Computer Interaction (HCI) 89.1%
University of Pennsylvania
2013 - 2013The Global Business of Sports. Statement of Accomplishment. Sports Business 100%This course analyzes the business side of sports and discusses the intricacies of global sports leagues as well as various countries' sports strategies.

Duke University
2013 - 2014Sports and Society. Statement of Accomplishment. Sports Studies 100%This course explores the role of sports around the world, and how the games we watch and play shape identity, culture, and society.

Universitat Autònoma de Barcelona
2014 - 2014The Olympic Games and the Media. Statement of Accomplishment (With Distintion) Sports Communication 88%This course analyzes the intersection between the Olympic Games and the media and how television and other media contribute to fund, shape and disseminate the major sporting spectacle in the world: the Olympic Games.

Universidad de Palermo
1999 - 2002Bachelors Degree in Advertising / Communications Analyst Advertising Bachelors Degree
Universidad de Palermo
1999 - 2004Masters Degree in Advertising - Licenciado en Publicidad Advertising Masters Degree - Licenciatura
University of Pennsylvania
2012 - 2012Gamification. Statement of Accomplishment. Gamification 72%Gamification is the application of digital game design techniques to non-game problems, such as business and social impact challenges.
Experience

Bridger Conway
Dec 2002 - Sept 2003CopywriterNike Argentina & USA Hispano, Cadbury Latam, Sony Latam, Bazooka, Fedex, Bayer, Quilmes Beer.

DPZ&T
Jan 2004 - Nov 2006Sr. CopywriterToyota Argentina & Latam, Canon, Sadia Latam, Deca Piazza.*The company was called just DPZ at that time.

AMC Networks International Latin America
Nov 2006 - Oct 2007Creative DirectorPhilips, Cosmopolitan TV, Infinit, ElGourmet.com, Film&Arts TV, Europa Europa TV, Canal A.*The company was called Pramer SCA at that time.

Ogilvy & Mather
Nov 2007 - Dec 2008Sr. CopywriterCoca-Cola, Sprite, Coca-Cola Zero, Fanta, Motorola, Banco Santander, Huggies, Windows Live Spaces, Kimbery Clark.

Zinkproject
Mar 2010 - Sept 2011Creative Director & Manager Zink ProjectAs Creative Director & Manager at Zink Project I created and led the for Master in Advertising Creativity, managing talent, students and their development while being in charge of the whole operation in Barcelona.

Xaga
Aug 2013 - Nov 2014Creative LeadAt Xaga I've worked side by side with the CEO and Chief Creative Officer offering creative support on special and international projects & agency pitches. I've also worked for different agencies of the group both in Europe and Latin America, creating ideas and campaigns for top level local and global clients.

TBWA\Worldwide
Nov 2014 - Apr 2016Creative DirectorAs Creative Director at TBWA Barcelona I've worked for great local and global brands, such as: Airbnb, Adidas, McDonald's, Beko, Nissan, Harley Davidson, Mobile World Congress, Estrella Damm, Vichy Catalán, Bodegas Torres and Fira de Barcelona. During my time there I've created and led the team in charge of the "Casa Batlló" Airbnb campaign. Winning a great number of international awards at the most important festivals and helping the brand position itself in the local market with its most successful campaign in Spain, ever. Show less

McCann Worldgroup
Apr 2016 - Nov 2018Creative DirectorIn my years at McCANN I've managed teams from 6 to 20 people, developing a great number of highly successful campaigns and winning over 10 agency pitches; many of them for global clients, landing exciting new business opportunities and projects.I also lead the creative team in charge of creating and developing the Eat Like a Pro initiative. One of the most famous McCANN Barcelona's campaigns ever and the most profitable so far in Beko's global history.I've also led the team in charge of Badi's European expansion, helping the company get to a new milestone while working for many other high profile clients such as: Rakuten, Jägermeister, eDreams, Reebok, Nespresso, Opodo, Purina, Stanley Black+Decker, Ferrari Land and PortAventura World, among others. Show less

Orchid
Nov 2018 - Oct 2019Executive Creative Director - EMEAAs Executive Creative Director for EMEA, I've been leading the 3 European offices -London, Paris and Barcelona- while overseeing worldwide projects and working with remote talent from other offices in the group on regular basis. That way we could develop outstanding campaigns for international clients such as: Google, Twitter, Snapchat, Louis Vuitton, Kosmos Tennis (Davis Cup), KaiOS, Moët Hennessy, Daniel Wellington, Coca-Cola, Aquarius, Fanta, Honest Organic (Coca-Cola).

Stoltzing.me
Sept 2019 - Sept 2024Creative ConsultantAs a Creative Consultant I help agencies, start-ups and top worldwide brands to solve their communication problems. With a wide experience on the start-up ecosystem I constantly work for entrepreneurs from different markets on different projects. From an important pitch to a branding issue. From motivating the creative team to an integrated campaign that get them to expand to new markets; I dive deep on every client needs and offer them a custom made solution that could go from a simple lecture, to a complete rebranding strategy or even a 1-billion-reach ad campaign. Show less

Accenture Song
May 2022 - Oct 2022Executive Creative Director (Paternity Leave Cover)Paternity Leave cover for Accenture Song's Iberia ECD. In those months I led the team to win 3 New Business Pitches landing exciting new accounts and business.
Licenses & Certifications

Cambridge Preliminary English Test (PET), 1993
University of CambridgeDec 1993
Cambridge Certificate of Advanced English (CAE), 1998.
University of CambridgeDec 1998
Cambridge First Certificate in English (FCE), 1996
University of CambridgeDec 1996
Certificado de Catalán Intermedio de la CPNL.
Consorci per a la Normalització LingüísticaJun 2010
Honors & Awards
- Awarded to Federico Stöltzing01. CANNES LIONS Cannes Lions International Festival of Creativity
- Awarded to Federico Stöltzing02. EFFIE Europe Effie Europe
- Awarded to Federico Stöltzing03. FIAP Festival Iberoamericano de la Publicidad
- Awarded to Federico Stöltzing04. El Ojo de Iberoamérica El Ojo de Iberoamérica
- Awarded to Federico Stöltzing05. EL SOL El Sol - El Festival Iberoamericano de la Comunicación Publicitaria
- Awarded to Federico Stöltzing06. Luum Awards Luum Awards
- Awarded to Federico Stöltzing07. AD STARS Ad Stars (APAC)
- Awarded to Federico Stöltzing08. CdeC Club de Creativos de España (Spain)
- Awarded to Federico Stöltzing09. LAUS ADG-FAD (Spain)
- Awarded to Federico Stöltzing10. DIENTE Círculo de Creativos Argentinos (Argentina)
- Awarded to Federico Stöltzing11. Sport Industry Awards Sport Industry Group
- Awarded to Federico Stöltzing12. Football Business Awards Football Business Awards
Languages
- 1.1. english
- 2.2. spanish
- 3.3. french
- 4.4. catalan
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