Iliana Arista

Experience

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  Librerías Gandhi

  Jun 2016 - Jul 2016

  Content Creation Assistant

  Lee + Magazine (Librerías Gandhi)Assisted in producing visual content for articles, creating interactive pieces, and collaborating on interviews for the platform.

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  Oceania Worldwide Services

  Jan 2018 - Jan 2018

  Content Creator

  Design and execution of content calendars, identification of key trends, and creation of visual content with creative copywriting.

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  PhiAcademy d.o.o.

  Jul 2019 - Dec 2019

  Social Media Marketing Intern

  • Managed the company’s social media accounts to increase visibility• Organized events to promote the brand and engage with the community• Handled payroll and administrative tasks related to events and staff

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  Bumble

  Sept 2019 - May 2020

  Bumble Honey Ambassador

  At Bumble 🐝, I had the chance to organize fun events and brand activations that brought over 350 new users in just four months. My goal was to create unique and memorable experiences that really resonated with the users. I also worked with influencers and local brands to boost Bumble’s visibility, always staying true to the brand’s image and values.

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  MontBau

  Apr 2020 - Jul 2020

  Marketing & Public Relations Manager

  • Develop and execute B2B and B2C content strategies tailored to various industries to maximize engagement and conversion• Create content based on marketing tactics, key communication documents, Brand Books, and trend reports for each brand in the portfolio• Track KPIs, maintain and create new tactics to optimize the performance of the digital marketing plan• Generate trend reports and conduct brainstorming sessions to align strategies with market trends• Execute public relations tactics for each company in the portfolio, ensuring alignment with business objectives Show less

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  Fundación CEILI

  Sept 2020 - Mar 2021

  Community Manager

  • Proposed a short- and medium-term content action plan• Designed content based on the themes of the foundation’s programs for social media• Scheduled content across selected social media platforms

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  Greengy

  Oct 2021 - Apr 2022

  Community Manager

  Responsible for managing community management and optimizing lead conversion:• Analyzing campaign performance and optimizing results• Managing online communities to boost engagement and loyalty• Collaborating with the sales team to ensure consistent and aligned communication

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  Visual Behavior

  Aug 2022 - Sept 2024

  Marketing & Communication Project Manager

  Lead the digital marketing and content strategy to strengthen B2B engagement and optimize lead generation.👉 Strategy & Performance👉 Campaign & Content Management👉 Events & Partnerships