Cathy Tian

Experience

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  Cornerstone Global Consulting Group

  Jul 2019 - Sept 2019

  Marketing Positions

  Worked in the company marketing department to create marketing strategies and specifically designed marketing materials including web pages, pictures, posters, short videos, etc. for various events organized by the company. Participated in a marketing project to promote the company’s products and services. Worked with group members to plan, implement and further completed reports based on the data. Successfully attracted more audiences and increased 1900 followers on wechat within three days, and the number of followers of the company’s account and customers also increased significantly. Show less

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  Zhihu.com

  May 2021 - Dec 2021

  Sales Marketing Positions

  Worked in an IELTS company, a subsidiary of Zhihu. Responsible for the operation of online stores, communicate with potential users, recommend suitable products to users according to their needs, and answer questions from users in the process of test preparation and product applicationThe number of recommended users reached 30 people a day (the company standard is 25 people a week), sold 6 products a day (the company standard is 5 products a week), and the purchase conversion rate was 20%Cooperate deeply with other departments to cultivate, develop and stabilize KOL cooperation and expand the number of users. Show less

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  Rallyville Markets

  Nov 2022 - Jan 2023

  Marketing Specialist
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  AlphaIMM Agency

  Jul 2023 - Mar 2024

  Marketing Coordinator

  Managed MARKCubator’s online presence across various platforms (Facebook, Instagram, Linkedin, WeChat, Little Red Book)o Led end-to-end social media content strategy, utilizing Canva and Hootsuite to develop, create and schedule captivating content. o Drove a 25% increase in brand reach and perception, effectively generating leads and increasing traffic across various social media platforms. o Achieved an outstanding 200+ new followers on the Chinese social media platform RED within two months, achieving a peak exposure of 8000 impressions with the highest-performing post. o Maintained a consistent presence with 1000 – 2000 impressions on Linkedin, ensuring a steady footprint on a professional networking platform. Acted in the business development role which developed and implemented an integrated marketing campaign to explore the new Melbourne Market and extend the Sydney Market. o Conducted market research on consumer and competitor analysis for the Melbourne market.o Build and implement a social media calendar for mainstream social media platforms with the aim that creating one for each phase. o Designed a marketing campaign to explore new markets in Melbourne and launched the first and successful workshop in Melbourne, which increased the brand exposure by 10% and enhanced the connections with the clients. o Strategically coordinated and executed an impactful marketing campaign, driving brand and product awareness while spearheading lead generation for the interstate event, attracting an engaged audience of 60 attendees. o Directly supervised team members, ensuring smooth collaboration and optimal task execution to achieve event goals. Developed, maintained, and strengthened internal and external relationships in person and through social media platforms and EDM (using Hubspot). o Facilitated online to offline engagement through personalized one-to-one coffee chats, small workshops, and events, resulting in a commendable 15% conversion rate. Show less

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  Freelance

  Mar 2024 - now

  Digital Marketing Specialist

  Handling social media content for clients on platforms like RED, Instagram, and TikTok to boost brand awareness and conversion rates.Result: - Achieved a 28.8% increase in follower growth on Red within three weeks, with engagement rates rising by 158% and conversion rates by 5.6%.Shooting and editing high-quality images for marketing campaigns.Establishing brand guidelines and crafting marketing proposals for new brands.Increasing website traffic by implementing effective search engine optimisation strategies.Launchinng influencer marketing partnerships, expanding brand reach and generating new leads. Show less

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  Balmer Agency

  Apr 2024 - Jun 2024

  Marketing Content Specialist

  Managing and executing daily social media activities for multiple clients across various platforms.Shaping the strategy, vision, and voice for client accountsMeasuring and analyzing account and influencer performance