CJ Lopez

Experience

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  Richie's Auto Detailing

  Apr 2023 - Sept 2023

  Co-Founder

  Co-Founded a local mobile car detailing business, using strategic social media marketing and in-person direct sales to generate and execute 73 unique jobs in my local community, which generated $10,750 in revenue.- Utilized exceptional communication skills to engage with customers, increasing customer satisfaction and brand loyalty.- Encouraged and prioritized customer feedback and Google reviews to maximize search engine optimization, boosting our online presence.- Used spreadsheets and calendars to keep job schedules and financial records organized, streamlining fluid business operations and efficient time management. Show less

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  American Advertising Federation

  Jan 2024 - Apr 2024

  PEP Coordinator & Pitch Team Member/NSAC Ambassador Nominee (ISU - NSAC)

  Engaged with the Promotions, Events, & PR team as the only Freshman in a premier upper-division level collegiate advertising competition, implementing innovative promotional strategies for a Fortune 25 client within a substantial $50-75 million budget, aimed at enhancing brand engagement and perception among the 18-35 demographic. - Coordinated the development of diverse promotional tactics, including social media campaigns, public relations initiatives, and event sponsorships, leveraging viral and buzz marketing to foster brand experiences that resonate with target audiences and amplify brand visibility image.- Worked alongside strategy and research teams to ensure a cohesive and impactful brand message across all promotional activities through strategic content and event planning. Conducted research into competitive positioning, consumer insights, and brand awareness to guide strategic decisions using A/B Testing and SWOT Analysis.- Played a pivotal role in the project pitch team, mastering key facts and details about the project to ensure a thorough and persuasive presentation. Successfully delivered these insights in a public speaking engagement before a discerning audience of business professionals, including a Fortune 25 executive, at a major industry conference.Won AdStar Award for Best Application of Research Show less

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  Idaho Party Central LLC

  Feb 2024 - Feb 2025

  - Employed as Chief Executive of Idaho Party Central, consulted on event marketing strategy, and pioneered the implementation of data-driven social media & sales optimization strategies to sell as many as 800 tickets in a single event, and generate total additional revenue for clients of ~ $26,700.- Trained & managed sales/promotional teams and generated event success with renowned DJs by using marketing campaigns to build engagement, leading to increased brand awareness and ticket sales by up to 31%.- Marketed events, and orchestrated successful marketing leading to substantial in-person exposure. Collaborated with DJs, venues, and influencers to boost brand awareness through graphic design, strategic fliering, and content marketing, leading to thousands of digital impressions. Show less

  • Chief Executive Officer

    Feb 2024 - Feb 2025

  • Sales And Marketing Specialist

    Feb 2024 - Feb 2025
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  ISU Management Consulting Association

  Feb 2024 - now

  - Spearheaded the strategic direction of the ISU Management Consulting Association, consolidating information on cutting-edge industry trends and the intricacies of hiring cycles to propel members towards success with an up-to-date focus on the future of the consulting industry. - Utilized market research strategy to analyze and integrate data on open hiring cycles of the most optimal firms within the consulting sector to offer timely and actionable insights to our members.- Formed a repository consisting of preparatory books, instructional guides, and interview practice, equipping members with the resources needed to excel as they prepare for future careers in consulting.- Enhanced member capabilities through continuous professional development initiatives, leveraging the use of training tools such as RocketBlocks to hone critical thinking and problem-solving skills vital for success in consulting. Show less

  • President/Managing Director

    Jan 2025 - now

  • Vice President of Professional Development

    Sept 2024 - Jan 2025

  • Vice President of Strategy and Resources

    Feb 2024 - Sept 2024
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  Get Found First

  Mar 2024 - Sept 2024

  Digital Marketing Specialist Intern

  Oversaw PPC and social media ad campaigns at Get Found First, spearheading the digital marketing success of diverse clients nationwide in an analytical-creative role, developing unique marketing perspectives and interpersonal skills in a professional work environment.- Meticulously managed the spend of $119,644 in marketing budget for 25 clients, consulting on and executing tailored marketing strategies that yielded 2,511 individual leads, contributing to well over six figures in revenue in various distinct verticals.- Utilized market analysis and open client communication to grasp the context behind business owners, understanding individual needs and building trust, thereby optimizing advertising operations and harnessing skills to deliver marketing solutions that have increased conversion rates by as high as 253%, reduced costs per lead by as much as 44%, and resulted in a total client retention rate of 88%. Show less

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  Idaho State University

  Apr 2024 - now

  Student Body Senator (ASISU - College of Business)
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  National Research Group

  May 2024 - May 2024

  Market Research Extern

  - Conducted market research and developed workplace and labor management strategies for National Research Group (NRG), focusing on the skills gap between employers and employees in mid-level positions. Researched non-profit, policy influencing organizations in North America, identifying unique policy influencers to solve a hyper-specific political issue, and meet the needs of National Research Group.- Determined executives at non-profit organizations from a range of backgrounds essential to creating legislative strategies for National Research Group, targeting key areas of concern with a focus on experience and expertise contributing to the matter. Utilized research strategy to perform extensive market analysis to guide strategic consultation, producing actionable insights that supported client needs and ensured high-quality deliverables.- Engaged in weekly team meetings, developed a concise slideshow presentation, and delivered research and strategic recommendations, further developing my skills in stakeholder management and elicitation. Show less

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  Spot On Solutions LLC

  Sept 2024 - now

  Digital Marketing Specialist

  For our home services clients and our dedicated team of digital marketing and customer experience specialists, I manage ad campaigns and engage in internal strategy communication to deliver insights, action, and results that accelerate their success.INSIGHTS- Responsible for managing $75,100/month in ad spend as well as the overall digital marketing strategy for 32 clients nationwide, delivering ideas and observations to multiple weekly internal meetings, consistently generating 350+ qualified leads per month, leading to measured monthly recurring revenue of over $150,000.ACTION- Building ad campaigns designed to satisfy client needs and surpass expectations, reaching intended target audiences through market research, SWOT analysis, and A/B Testing- Growing and executing technical proficiencies in Google Ads, Google Analytics, HubSpot, SEMrush, Optmyzr, and Microsoft Excel to ensure fluid internal processes and client success through lead generation.RESULTS- Managed the spend of $301,070+ in marketing budget for 35 clients, consulting on and launching tailored marketing strategies that yielded 1,045+ qualified leads, resulting in multiple five figure revenue growths for businesses. Show less

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  Bengal Solutions

  Oct 2024 - now

  Research Assistant