Michael Spencer

Experience

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  Great Lakes Metal Finishing

  Jan 2004 - Jan 2010

  General Laborer

  Part time work, metal finishing. After school during high school, full time during summers.Lifted heavy boxes of aluminum partsLifted and carry racks of finished parts without allowing any parts to fall out of placeInspected parts for defectReworked defective parts and filed proper paperworkTracked part count per orderPlaced parts of same material, to be dyed the same color, on the same frame to be run together

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  DJ's Landscape Management

  Nov 2009 - Feb 2010

  Shoveler

  Snow removal/winter seasonal work. Responsible to be available on call during snow stormsShoveled sidewalks and drivewaysScraped icePut down salt on walkways

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  JIMDI Plastics

  May 2010 - Aug 2010

  Press Operator

  Third shift summer work at a plastics factory in Allendale. Operated heavy machineryLifted and carried boxesInspected parts for defectRemoved excess plastic from molding processTracked part number per box, box number per pallet

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  Papa Johns

  Aug 2010 - Sept 2011

  Driver

  Food service job on campus at Grand Valley State University. Took customer orders over the phone or at the registerInteracted with customers at their homes on deliveryHandled the occasional upset customer, resolved conflict, ensured satisfactionCleaned and sanitized kitchen, oven, and food prep area.Smoothly transitioned between various tasks: answering phones, making food, boxing orders, delivery, dish washing, inventory, etc.

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  GVSU Public Safety

  Jan 2012 - Mar 2014

  Traffic and Parking

  On campus security job at Grand Valley State University. Patrolled parking lots and issued citations for parking violationsDirected traffic during periods of high traffic around campusRegulated vehicle traffic so that foot traffic could cross the street.

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  Directions in Research

  May 2014 - Sept 2014

  Research Specialist

  Market research firmDelivered survey questions without biasRecorded answers quickly and accurately using CATIClearly communicated over the phone with a polite and positive attitude

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  Hands Along The Nile Development Services (HANDS)

  Oct 2014 - Dec 2014

  Intern

  Wrote fundraising emails, e-newsletters, appeal letters, and other correspondenceContributed to planning and organizing dialogue between Egyptian and American civil society leadershipAssisted with fundraising events, professional fellowship exchange, and other ongoing projects

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  5 Lakes Energy

  Jan 2015 - Nov 2016

  Research Assistant

  Used Microsoft Dynamics CRM to manage and update client information in the databaseImplemented changes in CRM contact form to improve accessibility of key informationResearched useful info on Michigan energy producers/consumers such as electoral districtsIdentified and amended any “gaps” in the database in order to improve efficiencyAssisted with special events such as renewable energy conferences

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  Crowe Horwath LLP

  May 2015 - Oct 2016

  Reviewed advertisements and other copy to eliminate errors in spelling, grammar, and punctuation.Ensured that copy met quality standards, including light fact-checkingSuggested edits to keep marketing messaging clear and concise Used Microsoft Dynamics CRM to evaluate marketing leads and update contact informationBulk updated client records in CRM based on event registrationsContributed to standard best practices in order to improve workflow & team communicationDelivered consistently high quality work in a deadline-driven workplaceResearched information using online resources, including Hoovers, SNL, Definitive, & Guidestar

  • Freelance Proofreader

    Mar 2016 - Oct 2016

  • Data Specialist

    May 2015 - Oct 2016
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  Blue Cross Blue Shield of Michigan

  Oct 2016 - Aug 2018

  Business Analyst - Consumer Directed Health Care

  Proofread pre-sale and educational materials for content and grammarAnalyzed consumer-directed health care (CDH) literature for consistent and accurate messagingWorked alongside the communications department to draft new materials as neededWorked with a dedicated contact at our external vendor to ensure alignment between BCBSM and HealthEquity marketing collateral regarding our integrated health spending accountsReviewed content on the public-facing website pertaining to CDH and worked with the Digital Experience team to update the relevant pagesUpdated and edited the CDH SharePoint site to provide a more informative and interactive user experiencePrepared PowerPoint presentations to educate members about their CDH accounts and presented that information in person and online via livestreamAttended benefit fairs to pass out educational literature and to answer members’ questions as a subject matter expert on CDH accounts and high deductible health plansMonitored the inboxes for both CDH and Online Visits to respond to inquiries, resolve issues, and provide general support regarding those productsResponded to requests for proposal as a CDH subject matter expertResearched ongoing health care reform at the federal level and prepared a detailed presentation to keep leadership up-to-date on the latest pending legislation Show less

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  BNP Media

  Feb 2019 - Sept 2023

  Develop a comprehensive marketing campaign, including B2C to drive registration for trade shows & conferences and B2B to generate sponsorship revenueWrite and edit copy for digital and print advertisements, including email campaigns, web ads, social media marketing, print and e-magazine ads, brochures, sales prospectuses, direct mail marketing, and moreEdit and revise copy based on feedback from subject matter experts to tailor the most effective messaging for each individual audience or brandCollaborate with Art Directors to improve layout and design to draw attention to key informationAnalyze data to evaluate effectiveness of messaging/CTA and revise strategy to increase engagement with brandsTrack and manage simultaneous ongoing projects across multiple brands, including schedule, budget, and qualitySpearhead efforts to streamline and develop innovative new marketing practicesDirect, communicate, and collaborate with diverse roles to achieve project goals, including event managers, graphic designers, audience development, web designers, data analysts, and outside consultants Show less

  • Manager of Event Marketing

    Sept 2022 - Sept 2023

  • Senior Event Marketing Manager

    Jan 2022 - Aug 2022

  • Event Marketing Team Lead

    May 2021 - Aug 2022

  • Marketing Specialist

    Feb 2019 - Jan 2022
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  Diversity Insurance

  Sept 2023 - Feb 2024

  Creative Director

  • Established consistent branding including fonts, color palette, and messaging• Improved email deliverability by 46 points by implementing good list hygiene practices• Increased social media presence by establishing content pillars and consistent posting calendar• Established a bi-weekly eNewsletter and blog• Created storefront signage to make the physical building more recognizable in the community, including coordinating with city government officials on zoning ordinances regulating the size, location, and lighting of signs Show less

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  Conduit Creative Consulting LLC

  Dec 2023 - now

  Copywriter and Marketing Consultant

  • Providing copywriting, graphic design, photography, and marketing strategy consulting services to small and mid-sized businesses• Writing content for web, eNewsletters, blogs, and more• Social media marketing to help small and mid-sized businesses engage with potential customers organically online• Email marketing, deliverability, list hygiene, and lead generation strategy• Search Engine Marketing advertising with Google sponsored searches• Logo design, branding, and graphic design Show less