
Donal Smith
Audit Assistant

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About me
Director of Analytics | Fellow Chartered Accountant
Education

Scoil Dara, Kilcock
2001 - 2006
Dublin City University
2006 - 2009Bachelor of Arts (BA) Accounting and Finance 2.1Activities and Societies: Accounting and Finance Society, GAA society, DCU Drama, SVP society

Chartered Accountants Ireland
2009 - 2011ACAFirst time pass in Final Admittance Exams in 2011.

Irish Management Institute
2019 - 2019Leading Strategy ExecutionEmbed strategies across your organisation, and make them stick. Ensure stakeholder buy-in during strategy execution.Create business value by driving through a strategic initiative. Find where the value lies in each individual strategy, allowing for greater focus on vital outcomes.Deliver strategies by creating a culture of collaboration. Create a collaborative, strategic and accurate information flow within an organisation.
Experience

Deloitte Ireland
Jun 2008 - Jun 2008Audit AssistantObtained one month experience in the Financial Services department of Deloitte as an audit assistant.

IBM
Jul 2008 - Sept 2008Financial AssistantWorked in the finance department of IBM for two months during college to gain experience in Industry. Main duties were to help in finalising weekly payroll and expenses for the sales teams.

Ernst & Young
Sept 2009 - Feb 2014Assistant ManagerCompleted training contract, professional exams (ACA) and obtained promotion to Assistant Manager in a period of over four years within the Industrial Commercial and Technologies department of EY, specialising in the audits of pharmaceutical, retail, hospitality, construction and financial software organisations. Main responsibilities included:- Reviewing clients’ accounting, reporting and inventory management systems and controls and preparing internal control reports for presentation to clients management;- Preparing and reviewing financial statements under Irish GAAP and reconciliation between IFRS and US GAAP to Irish GAAP statutory accounts; - Managing the audit team and client budget while reviewing junior staff members audit work papers;- Experience with a number of accounting packages, in particular SAP and Oracle;- Other: Participation in EY graduate recruitment programmes in various universities; and- Other: Instructor of course material to both Irish and UK graduates. This involved two weeks of personal training in instructing and delivery methods and two weeks delivering the training to the new graduates. Show less

Aer Lingus
Sept 2014 - Jan 2017Responsible for managing the Network Development team in ensuring maximum route profitability of future schedules and completing business cases for board approval relating to new and redeployed routes. Owner of the relationship between Network Planning, Finance, Revenue Management, Procurement, Marketing and Sales departments to ensure alignment across the areas prior to schedule announcement and business case approval. Ownership of the resource budgets and business plans for the Catering and Ground Operation areas, recruiting and managing a team of four to ensure costs remain on target against budget and rosters were published within the timelines agreed with Unions. Business partner for finance at month end to analyse variances in costs versus planned for COO review. Responsible for regaining competitiveness in the market by reducing staff costs through the introduction of various initiatives. Responsible for preparing the financial plan for Ground Operations area and creating new automated templates to track actual costs versus planned using the Time Management System and staff KPI’s versus industry standard.
Commercial Planning Manager
Jun 2016 - Jan 2017Resource Planning Manager - Operations
Feb 2016 - Sept 2016Business Operations Analyst
Sept 2014 - Jan 2016
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International Airlines Group (IAG)
Jan 2017 - Feb 2018Group Manager - User Charges and RegulationResponsible for the financial planning and analysis of the airport user charges across International Airlines Group. Owner of the relationship between the procurement function and the Finance, Network Planning and Marketing teams in British Airways, Aer Lingus, Iberia and Vueling, as well as managing the relationship and leading the commercial negotiations on behalf of the group with all airports in Ireland, United Kingdom and Northern Europe.

Hostelworld Group
Feb 2018 - Nov 2023Head of Analytics & Insights
May 2020 - Nov 2023Analytics & Insights Manager
Feb 2018 - May 2020
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The AA (Ireland)
Nov 2023 - nowDirector of Analytics
Licenses & Certifications
- View certificate

CSRD FUNDAMENTALS
CSRD InstituteMay 2024 - View certificate

Professional Diploma in Analytics & AI
The Analytics Institute of IrelandMay 2023 
Lean Six Sigma Yellow Belt
Professional DevelopmentOct 2024
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