Beata K.Jensen

Experience

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  Alter Graf

  Jan 2009 - Aug 2016

  Responsibilities• Leading sales and marketing team (10 people)• Contribute to developing Alter Graf global commercial strategy• Formulate and implement Social and Paid Media strategy• Develop and optimize marketing activities • Manage and build overall email marketing strategy • Manage all marketing channels and optimize user funnels • Communicate business and marketing objectives to stakeholders• Measure and assess performance against goals (ROI and KPIs) • Work with global producers, agencies and other vendors • Identify, plan and execute trade-shows • Conduct competitive analysis and market research Results:• First place in marketing strategy in Central and Eastern Europe• Alter Graf received in 2014 and 2015 the prestigious Forbes magazine's award for companies that have increased their value most rapidly in the past three years.• Strengthened brand visibility through SEO, SoMe, videos, industry journals, trade shows etc.• Introduced new solutions (e.g. new website with a responsive design, CRM system) Vis mindre Responsibilities: • Coordinating operations London-Kraków, e.g. organize transport, maintain excellent relation with supplier, managing stock levels, analysing sales figures and forecasting future sales volumes, data entry, search for new clients, attending meetings, dealing with orders.• Searching for new business opportunitiesResults:• Negotiated contract with company based in London with exclusive rights to distribute their products in Poland. Alter Graf has improved overall performance by £200,000 in 2010.The work was done voluntarily combining a full-time studies and work. Vis mindre

  • Head of Marketing / Marketing Strategy and Analysis Manager

    Jan 2013 - Aug 2016

  • Sales and Business Development Manager

    Jan 2009 - Jan 2012
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  Alter Graf

  Jan 2017 - Jan 2017

  Head of Marketing / Marketing Strategy and Analysis Manager

  Responsibilities:• Plan and execute a new webstore development and SEO activities with external company • Responsive design, content and new product launch strategy

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  ABAX

  Jan 2018 - Jan 2019

  Marketing Coordinator

  General Responsibilities:• Planning and coordinating marketing activities• Setting up, monitoring, and optimizing ads on various platforms such as Facebook and Google to maximize ROI• Local PR and Media Relations Management• Creating an SEO plan• Collaborating with diverse stakeholders, managing national and international relationships in a multi-cultural environment• Producing and publishing engaging content, including text, images, and videos (user guides, social media, landing pages, product pages, newsletters, internal communication, etc.)• Monitoring industry trends and competitors• Planning and executing activities such as sponsorships, events, and contests• Measuring ROI, budgeting, and reportingTools:SEMRush, Keyword Planner, Google Search Console, Screaming Frog, Ubersuggest, Google Analytics, Emarkeeter, ezPublish, Drupal, Office, Super Office, Asana, JIRA, Google Ads, Facebook Ads, Google Data Studio, Hotjar, Google My Business, Google trends, Camtasia, Adobe Premiere Pro, iMovie, Adobe Photoshop, MyNewsDesk, Agility PR, Newseria, Kafito.Rewards:• Most happy employee • Helper of the month (September 2018)• Rookie of the year 2018• Participant in ‘The Girl Power Initiative’ - Board experience ABAX believe strongly in the importance of employee and gender equality. ‘The Girl Power Initiative’ has been developed as the new annual training program, with the objective being to identify and develop women with leadership potential in the organisation. The end goal is to encourage and create a gender neutral business environment at ABAX.Results:• 202 PR publications in 2018 / 773 PR publications in 2019• 3,490.3% increase of website traffic users – 01.2018 til 06.2019• 4,137% increase of website traffic users – 06. 2019 til 11.2019• Over 70% sales comes from marketing leads Vis mindre

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  Telenor Satellite AS

  Jan 2020 - now

  Marketing Coordinator

  General Responsibilities• Coordinating and executing marketing activities• Developing and maintaining a content plan• Coordinating and publishing content across various channels (social media, customer portal, website, newsletters, etc.)• Creating an SEO plan and optimizing, updating, and maintaining the website• Managing international events and webinars• Assisting with ad-hoc marketing activities• Developing and publishing surveys using SurveyMonkey• Coordinating and collaborating with internal and external partners• Analyzing the results of digital marketing activities• Exploring new opportunities for digital marketing channels and technologies to reach the target audience effectivelyTools:MozPro, Ahrefs, Spyfu, Ubersuggest, Google Search Console, Google Analytics, WordPress, HubSpot, SharePoint, Adobe Premiere Pro, Adobe Photoshop, GIMP, Canva, Office, Google Data Studio, Google My Business, Bing Places, Google trends, SurveyMonkey. Vis mindre