Nicole Reyes

Experience

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  Lucky Lou's Bar and Grill

  Feb 2009 - Aug 2013

  Bartender

  My first job in general for 4 years. Bartender for a High Volume/ High Pressure restaurant. Along with waiting tables with large parties and hostessing. As a bartender I managed the register and essentially was responsible for the money and profits to the business. Oversaw the staff and made decisions concerning their shifts. Stocked and ordered inventory for the business. Also knowledgeable in gourmet, certified, and made-to-order food.

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  Jumpstart

  Aug 2011 - May 2012

  Core Member/ Pre-School Teacher

  As a Corps Member I served about 15 hours a week in the classroom in addition to personal time where I developed lesson plans and created crafts for the kids. During a Jumpstart Session I devoted one-on-one support to children at different learning levels in the areas of language, literacy, social and initiative skills to children. My personal classroom was mainly Hispanic so being fluent, I worked passionately to improve English grammar. This additional time in the child’s classroom improved the adult-to-child ratio which gave extra support to the teacher and other students. Show less

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  Suffolk University

  Sept 2011 - Jan 2015

  Student

  A double major in Public Relations Major with a concentration in Advertising.

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  Papa's Chrysler, Dodge, Jeep, & Ram Truck

  May 2013 - Aug 2013

  Public Relations and Marketing Intern

  Developed and progressed social media outlets including Facebook, Twitter, Pinterest, and Google+ Local. Updated websites along with creating additional web pages. Responsibilities included posting and building advertisements. Incorporated the use of SEO and the monitoring of through tools such as, but not limited to, Google, Analytics, and Webmasters Tools. Assisted with Cause Marketing for special events to benefit Special Olympics.

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  InsideHockey.com

  Sept 2014 - May 2015

  Social Media and Promotions Intern

  Focus on building social media strategies and ultimately formulating a handbook on guidelines for efficient SEO and SEM.

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  Corvium (Acquired by Neogen)

  Mar 2015 - May 2015

  Manufacturing and Promotional Development Intern
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  Kel & Partners

  May 2015 - now

  - Create unique content to engage fans and devise innovative strategies that achieve clients' business objectives (inclusive of Facebook Live scripts and production, tradeshow plans, weekly content calendars with written copy and custom visuals) - Responsible for managing advertising budgets, launching social media ads, and making adjustments to reduce CPM, CPC, CPE - Analyze and report on social media KPIs monthly, quarterly, and YoY, highlighting successes and new opportunities - Conference experience: building and presenting social media classes targeted to small business owners at national conventions - Develop and implement social media campaigns; including advertising plans, new client strategies, presentation decks - Develop and implement social media campaigns; including advertising plans, new client strategies, presentation decks - Provide creative direction to graphic designers to create professional visuals that reflect client branding - Identify emerging social media tools and leverage them to align with client branding - Monitor sites for customer service opportunities and initiate conversations on behalf of the client - Manage clients' social footprint across a wide variety of social platforms - Interface with clients regularly and promptly respond to client needs - Provide strategic direction and mention junior members in situations assigned by senior leadership- Aid in training of new hires, focusing on account managers and coordinators Show less - Develop, edit and approve high-quality, engaging messaging and content for client campaigns to drive followers and awareness (including copywriting, photo, video, Facebook Live broadcasts, and graphics production) - Creation of client social strategies and cadences to increase reach, impressions, engagement, and website traffic- Create, propose and run social advertising campaigns- Create, launch, and manage online promotions - Create and oversee analytic report building monthly and quarterly (including success and opportunities via social media metrics and Google Analytics)- Oversee the day to day operations on client accounts ensuring deadlines are met and quality is kept at a high level- Manage junior staff and designated interns Show less -Produce high-quality, engaging messaging and content for client social campaigns. Develop compelling content to drive followers and engagement.-Monitor and engage in online conversation, including responding in a timely manner to mentions.-Creation of weekly content calendars-Research and propose the implementation of new technologies, services, and opportunities to enhance social strategy.-Work collaboratively with team members to develop and implement successful social media campaigns for clients.-Build analytic reports based on client need/manager direction. Show less

  • Director, Social Media

    Sept 2020 - now

  • Senior Account Manager, Social Media

    Feb 2019 - Sept 2020

  • Social Media Account Manager

    Nov 2015 - Feb 2019

  • Social Media Account Coordinator

    May 2015 - Oct 2015