Sanjay Sheth

Experience

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  Blink Digital

  May 2018 - Feb 2019

  Performance Marketing Specialist

  -Developed and executed digital marketing campaigns, leading to a 30% increase in online engagement and a 25% rise in lead generation.-Managed PPC campaigns across Google Ads and Bing Ads, achieving an average 25% reduction in client acquisition costs while increasing conversions by 20%.- Implemented and managed email marketing automation campaigns using tools like Mailchimp and HubSpot, resulting in a 25% increase in open rates and a 15% increase in click-through rates for clients.-Collaborated with cross-functional teams and maintained regular communication with clients to align strategies, ensure client satisfaction, and drive successful outcomes.-Received recognition for "Outstanding Performance in Client Engagement" for driving a 50% increase in client referrals through exceptional service delivery.-Utilized advanced analytics tools to track campaign performance and generate detailed reports, presenting actionable insights that improved client campaigns and increased client retention by 20%. Show less

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  HORO

  Feb 2019 - Mar 2020

  Search Marketing Specialist

  -Managed and optimized pay-per-click (PPC) advertising campaigns across Google Ads and Bing Ads, consistently achieving a 28% increase in click-through rate (CTR) and a 14% decrease in cost-per-click (CPC) over 12 months.-Conducted thorough keyword research using tools such as Google Keyword Planner and SEMrush to identify high-potential keywords, resulting in improved ad targeting and increased organic search visibility.-Utilized Google Analytics to track and analyze website traffic, user behavior, and conversion rates, leading to data-driven decisions that improved overall campaign performance.-Collaborated with the content team to develop and optimize landing pages, ensuring alignment between ad messaging and on-site content for enhanced user experience and higher conversion rates.-Regularly performed A/B tests on ad copies, landing pages, and ad extensions, refining ad messaging and design to drive higher engagement and conversion rates.-Generated detailed performance reports using data visualization tools like Tableau, presenting key metrics and insights to cross-functional teams and stakeholders on a weekly/monthly basis.Implemented and managed remarketing campaigns to re-engage previous website visitors, resulting in a 58% increase in return on ad spend (ROAS) and a 32% increase in conversion rates.-Successfully increased overall search ROI by 56% within the first six months of joining the team. Show less

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  Ketto

  Mar 2020 - Aug 2021

  -Finding new ways to increase performance through the affiliate marketingchannel. -Monitoring and Optimizing the campaigns to raise moredonations.- Share campaign details with all the affiliate partners.(email marketing)-Recruit new Publishers and Emailers.- Publish fundraiser campaigns on various news websites in order to raisedonations. - Handle influencer marketing

  • Affiliate Marketing Executive

    Jun 2020 - Aug 2021

  • Marketing Intern

    Mar 2020 - Jun 2020
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  ZARA USA

  Sept 2021 - Dec 2022

  Sales Associate/ Keyholder

  Customer Service:Received commendations for outstanding customer service.Resolved customer complaints promptly, maintaining high satisfaction levels.Visual Merchandising:Contributed to maintaining a visually appealing store environment.Supported successful promotional events to boost sales.Inventory and Cash Handling:Conducted stock checks to optimize inventory levels.Processed transactions accurately and efficiently.Team Collaboration:Actively participated in team meetings and training sessions.Collaborated with colleagues to achieve team goals. Show less

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  Vibe Ten Studio

  Jun 2022 - Aug 2022

  Social Media Marketing Intern

  -Create content for social media (Instagram, Tik Tok, Facebook)- Post content that is in line with the company’s vision and brand, regularly- Develop a cohesive and aesthetically pleasing social media presence- Analyze statistics and develop marketing strategies geared towards new client acquisitions and client retention- Create, strategize and take lead in marketing campaigns - Assist in the creation and organization of a content calendar- Adhere to the content calendar- Interact with our studio community- Be an extension of support and positivity towards clients, staff, and volunteers- Act professionally and in an open and welcome manner Show less

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  Tudotsu

  Dec 2022 - Feb 2023

  Direct Marketing Executive

  -Develop and implement effective B2B sales strategies to drive revenue growth for Amazon Key for Business.-Build and maintain strong relationships with enterprise level clients and their respective stakeholders.-Conduct sales presentations and product demonstrations to educate clients on the benefits of Amazon Key for Business.-Understand clients' business needs and provide solutions that meet their requirements.-Achieve monthly and quarterly sales targets.-Collaborate with cross-functional teams (such as marketing and product development) to deliver excellent customer service and improve client satisfaction.-Provide timely and accurate business and activity reports. Show less

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  Google Ads (Google Partner)

  Mar 2023 - now

  Google Ad Campaign Specialist -Employed by Teleperformance -Supporting Google

  -Consultative B2B sales need assessment for creating and managing Google Ads campaigns to establish the required KPI’s.-Work in collaboration with marketing agencies to gain insights about the challenges to improve their google Ads account using effective clients needs assessment.-Arranging meetings with marketing agencies through outbound calls and emails to obtain information regarding the customers’ business and advertising goals tried in the past to capture and build market intelligence.-Constantly upgrading your Google Ads Knowledge through available resources.Identify areas of opportunity to maximize spending budget and drive established KPI’s.-Prioritize accounts by revenue and verticals in order to identify the largest contributors towards KPI Target Attainment.-Excellent interpersonal skills with the ability to present and lead the meetings with Digital Marketing Agencies. Show less