Bryan R Henn

Experience

• 

  SapientNitro

  Jul 2011 - Dec 2016

  • Facilitated selection of customer data platform (CDP) solution for a global beverage company, including requirements gathering, RFP development, vendor response evaluation, execution of three proof-of-concepts, and TCO assessment.• Served on Sapient’s Data Capability Steering Committee, helping to develop strategy, tools, processes, artifacts, and sales materials to facilitate the integration of data competencies through Sapient’s core businesses (ecommerce, content, and marketing technologies).• Acted as the Data & Analytics Capability Lead for a number of end-to-end engagements across a range of client verticals.o Supported engagement leads in initiative scoping, estimation, project planning, proposal development, and tools / protocols standup. o Facilitated large stakeholder workshops for business objectives definition, strategic alignment, requirements gathering, and solution design. o Architected solutions to leverage out-of-the-box platform capabilities augmented by purpose-driven customizations, to deliver cross-channel data-driven insights that help to decrease cost of customer acquisition and increase campaign and digital ROI and customer lifetime value. o Managed technical teams in converting business needs to low-level solution design requirements, and provided implementation oversight.• Clients: , US Beverage CPG, Global Fashion Retailer, Multifamily Real Estate, NA Housewares CPG, US Auto Manufacturer, US CPG, NA retail bank, US Financial Research & Advisory Firm Show less • Delivered a strategic data capability for a major US Automaker, in the form of a single-view-of-the-customer platform built with Hadoop.o Designed and oversaw development of a system to process 8B+ customer actions from weblogs, media buys, and sales records per year.o Conceived the application of system capabilities to inform the identification of behavioral consumer personas, the definition of consumer journeys with the context of those personas, and the creation of predictive models for future vehicle sales from website data.o Redefined KPIs across digital marketing programs to reflect relationships between media spend, user behavior, and sales metrics.• Served as the global lead for Social Business Analytics across the company, developing a measurement approach to demonstrate marketing outcomes and facilitate insight generation from natural and managed social content across platforms and markets; led engagements to implement the model for a US motorcycle manufacturer, a US solar energy OEM, and an international management consulting firm.• Nominated by peers and project leads for Sapient’s annual Rookie of the Year award.• Clients: US Auto Manufacturer, US Motorcycle Manufacturer, US Solar Component Manufacturer, Global Management Consulting Firm, US CPG, US Retail Bank Show less • Led a globally-distributed team in the design and implementation of a new measurement strategy, solution, and governance process for a major US automaker; standardized and automated reporting on digital properties for 5 brands across 50 markets, ultimately reducing annual effort by 65% and enabling analysts to redirect efforts away from manual dashboard updates toward insight generation• Served as the lead data analyst for international markets and cross-brand applications for a major US automaker, gathering requirements and leading processing efforts for data segmentation and site traffic baseline / projection initiatives• Clients: US Auto Manufacturer Show less

  • Sr Associate - Data Strategy

    Jan 2014 - Dec 2016

  • Associate - Data & Analytics

    Apr 2012 - Dec 2013

  • Jr Associate - Data & Analytics

    Jul 2011 - Mar 2012
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  Publicis

  Dec 2016 - now

  • Engaged to implement and evolve Publicis Groupe's power-of-one strategy with a key US client serviced by six agencies representing $100MM in annual Groupe revenue.• Served as an adviser specializing in digital transformation for a top 3 global wireless telecommunications company transitioning to a customer journey-based operating model; partnering with the Human Resources lead to design and implement techniques to identify, assess, and coach agile talent as part of the enterprise's change management program.• Led the Data & Analytics track of a digital transformation initiative at a Fortune 10 healthcare company, facilitating an assessment and reorganization of 500 staff across six distinct teams before implementing a new operating model featuring digital product management and enhanced portfolio governance.• Conducted detailed analysis and developed a business case for a $50MM investment in customer experience and operational optimization opportunities at a major travel and transportation company, resulting in approval of initiatives projected to deliver over $200MM in future profit.• Led creation of business cases assessing the revenue potential of digital business investments, collaborating with clients and finance teams to inform C-level executives decision-making.• Educated Sapient’s business consulting domain as the subject expert for data – leading courses in data concepts, sciences, and technologies.• Clients: US Wireless Telecom, NA Travel Center Network, US Health Insurance, NA CPG Show less

  • Associate Director, Product

    Apr 2021 - now

  • Manager Business Consulting

    Dec 2016 - Mar 2021