Joseph Koay

Experience

• 

  Astro

  Jun 2015 - Mar 2017

  Presentation Editor, Broadcast & Operations

  You might not have seen any F-bombs on live TV while I was in this role. Not on my watch.

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  Media Prima Berhad

  Mar 2017 - Feb 2019

  Graphic Designer, Support Services

  My role here was focused on creating graphics and concepts for Out Of Home (OOH) advertising under BigTree Senijaya. Working closely with the business dev and sales team in creating graphics to support their efforts in securing clients. Also their friendly neighbourhood photographer and videographer for client and inhouse engagement events.

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  YYC Advisors

  Mar 2019 - Oct 2019

  Digital Marketing Executive / Graphic Designer, Marketing

  Responsible for all creatives from concept to execution of marketing collaterals. Tasked with managing self serve ads for business events and growth initiatives to drive awareness/conversion. Developed landing pages for lead gen with Getresponse & Instapage.

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  Selangor Properties Bhd (SPR)

  Oct 2019 - Feb 2022

  Community Manager, Property Management

  Responsible for managing tenants for mixed-use developments under Investment Properties division. Tasked with driving awareness, footfall and engagement in collaboration with tenants & brand partners. Develop strategies & events to revitalize spaces on the property for community use and engagement. Also managed tenant relations & enquiries from stakeholders. Double-hatted as the social media & brandcomm sr. exec for all marketing, property social channels and content strategy. In-house graphic designer for marketing collaterals. Show less

• 

  Lazada

  Feb 2022 - Jan 2024

  Community Manager, Seller Engagement

  Community Manager under Seller Engagement which is part of Commercial Operations. Tasked with managing seller community along with several local/regional projects (Mentorship, KOL/Ambassador Program, Focus Groups, Category) to drive key brand & business growth + adoptions. Developed SQLx & BI dashboards in tracking community/project performance & growth with local business analytics team. Also manages the community budget & expenses.

• 

  MOONTON GAMES

  Jan 2024 - now

  Community Manager

  Lead and manage the MLBB online community for all segments of gamers in Malaysia and youth segment in Myanmar. Work with a team of three to handle community groups and moderators. Focus on programs like Community Hero, which reaches out nationwide, and Moonton Student Leader, which connects with campuses. These initiatives support local and regional campaigns to attract new users and bring back returning players.