Experience

• 

  A drummers world drumline & performing arts school

  Jan 2016 - Mar 2022

  Director of digital engagement and brand strategy

  - Implemented inbound marketing strategies and compelling storytelling techniques to elevate monthly engagement, thereby bolstering brand recognition and facilitating over $250,000 in charitable contributions.- Orchestrated the successful execution of the "Sponsor A Child's Tuition" Campaign, achieving the primary objective of securing 5 sponsors, each contributing $1,000, to advance the educational prospects of underprivileged talent.- Crafted and executed comprehensive multi-platform advertising initiatives to drive enrollment for new student registrations.-Directed comprehensive campaigns aimed at student acquisition and orchestrated in-house activities tailored to engage stakeholders.-Spearheaded the development and management of a lead-generation website. Show less

• 

  Jcpenney

  Mar 2020 - Oct 2021

  Sales consultant

  - Achieved sales goals consistently, exceeding targets set by management.- Provided exceptional customer service, assisting shoppers and addressing inquiries effectively.- Conducted training sessions for fellow associates on sales pitching techniques, enhancing team performance.- Collaborated with colleagues to maintain visual merchandising standards and ensure smooth operations.

• 

  Naked eye photography nc

  Dec 2020 - now

  Freelance photographer

  - Specializes in boudoir, event, and glamour photography.- Had the opportunity to photograph over 100 clients.- Skilled in lighting, editing, retouching and scenery for professional shots.- Complete photoshoots and professionally edit and package over 500 images per shoot within a timely matter.

• 

  Field controls

  Oct 2021 - May 2022

  Product photographer

  - Lead Photographer for campaigns, web rebranding, projects, and events.- Performed various office duties, such as Microsoft Excel, email, and phone correspondence.- Creatively involved in the post-production process and photo editing process.- Responsible for photographing and positioning of products that met the brand's objectives and image. - Retouched and produced digital files for multiple catalogs. - Worked closely and effectively communicated with the marketing and engineering team. - Developed and maintained strong working relationships with cross-functional teams within the organization. - Create and set up photo booth and lighting required for shooting Air purifier units and Air purifier replacement parts. Show less

• 

  Nichelle's marketing consultant

  Feb 2022 - now

  Social media marketing specialist

  Ready- Set- Grow! I am known for my passion, drive, and talent in the digital marketing field. My expertise is in content creating, brand photography, and storytelling. I have experience in Web Design, Graphic Design, Entrepreneurial Coaching, Social Media Ads. and Analytics.- Established website and social media presence for Drummers World Drumline & Performing Arts School, garnering over 1,000 followers within two years.- Developed engaging content for social media platforms, generating an average of 2,000 views per post on Facebook and Instagram.- Launched and cultivated Instagram page for Goldsboro High School Marching Cougars, amassing 713 followers in 18 months.- Managed weekly social media posting for active clientele and created video content for Goldsboro High School Marching Cougars. Show less

• 

  Spotlist inc.

  Jun 2022 - Jul 2022

  Digital marketing intern

  Responsibilities include but are not limited to: some or all forms of digital communication such as email marketing, social media, web-based advertising, text and multimedia messages, search engine optimization, marketing automation, digital advertising, content marketing, pay-per-click, mobile marketing, marketing analytics, data aqusistion, and more.

• 

  Wayne preparatory academy charter school inc

  Jan 2024 - now

  Education facilitator