
Timeline
About me
Applied Behavioral Insights Partner at Citi
Education
Florida state university
-Bachelor of science - bs business managementThe university of tennessee at chattanooga
-Master of science - ms industrial-organizational psychologyAwards - Outstanding Graduate Student Award for I-O PsychologyMentor - Peer mentorship program for first year graduate students
Experience
Mercedes - benz fashion week
Jul 2012 - Jul 2012Volunteer managerDirected and supervised a team of 25 volunteers to ensure precise execution of 10+ fashion shows. Collaborated with third party public relations teams to ensure smooth show executions.
Mercedes - benz fashion week
Sept 2012 - Sept 2012Assistant venue managerAssisted in the production of 43 fashion shows in 7 days, managed backstage crews for two venues during setup and breakdown of each show, and collaborated with design, production, and public relations teams to execute shows with precision.
Independent consultant
Feb 2013 - Aug 2013Special event managerFireside Talks -- Organized and curated speakers for a TED-style event where young, talented entrepreneurs and researchers from the Thiel Fellowship and Chattanooga's Under 20 community shared their passions, ideas, and expertise. The event aimed to inspire the next generation to push past cultural norms and pursue the things people call impossible. Maker Day -- Coordinated the launch event for Chattanooga Public Library's 4th Floor -- a program to transform the 4th floor of the downtown library into a 3-D printing and design Maker Space. Managed external relationships with sponsors, vendors, and participants. The event recorded over 1200+ people coming through the Public Library's doors-- a record attendance for the Library. Show less
River city company
Feb 2013 - Jul 2015Program, event & venue managerRiver City Company is the economic development engine for Downtown Chattanooga. As Program Manager: • Designed, launched and carried out city-wide, community-driven events and programs to cultivate and advocate for a thriving and healthy downtown. I.e., a week-long entrepreneurial conference, an art program to fill empty storefronts with interactive art installations and a city-wide cleanup event. Oversaw all program budgets and expense reports.As Venue Manager:• Managed event venue rental sales for the Waterhouse Pavilion. Increased annual revenue by over 450% in two years. Handled all vendor and client relations for an average of 65+ annual events. Managed a small team of venue coordinators for day-of event execution. Show less
Independent consultant
Aug 2015 - Jul 2017Copywriter• Agency and independent consulting experience in brand messaging, copywriting, ghostwriting, blog posts, email campaigns, speech writing, curriculum writing, B2B sales and marketing content development and curriculum writing. • Led clients through discovery sessions and perspective taking exercises to help communicate their unique brand voice and clarify their message into copy that converts.• Consulted and ghostwrote book chapters and keynote speeches. Clients included: an international speaker for audiences including Ford, Disney, Pfizer, Leadercast and Nike, company founders and non-profit executive directors. Co-wrote character development curriculum for student athletes, coaches and parents across the United States.• Developed content on the art of asking questions: hosted workshops, facilitated retreats and delivered speeches on how asking questions can build stronger relationships.• Wrote copy for newsletters, emails, and websites.• Collaborated with in-house design team to create ad campaigns. Show less
Sweet fish
Aug 2015 - Feb 2017Marketing directorSweet Fish Media is a podcast agency for B2B brands. • Wrote guest blog posts published on Inc, Huffington Post, Business Insider and Social Media Examiner.• Oversaw content creation for a daily podcast, The B2B Growth Show.• Co-managed a small team of writers and designers.
Teamtri
Jul 2017 - Jul 2019Director of strategic communication & conference planner• Event and Project Management: Led a fully remote team to plan and deliver a leadership conference of 1000+ attendees. Supported in the planning, logistics and execution of dozens of events. Led multiple cross-functional event and communication project teams. Functioned as CEO's point-person for ad hoc, high-touch client projects and internal initiatives ranging from creating fundraising materials for an educational non-profit, event and eulogy consulting for the funeral of former U.S. Senator, and travel and event logistics for a New York Times Best Selling Author.• Internal Innovation and Improvement: Regularly innovated existing products and services through human-centered design to solve pain points and create exceptional experiences. Developed internal workflow processes and standards to create optimal cross-functional team collaboration for large scale client projects and events.• Workshop Development: Developed original training content and facilitated leadership and communication workshops for audiences of 150+. Topics included: The Art of Question Asking; How To Create An Unforgettable Experience; How to Tell Your Brand's Story; Introduction to Podcasting; Self-Worth and Empathy Building. Show less
The university of tennessee at chattanooga
Oct 2019 - May 2021Consultant intern & graduate assistant• Developed stress recovery workshop activities for high-stress occupations and assisted in workshop content research and development. • Conducted qualitative coding and quantitative analysis of engagement survey data.• Assisted with employee engagement survey development.
Citi
Jul 2020 - Aug 2020Human resources management summer associateInterned (between my first and second year of grad school) within the HR Chief Administrative Office of Citi's Global Consumer Bank.
Citi
Jul 2021 - now• Culture Change Consulting: Partner with global businesses across Citi to execute end-to-end culture change experiments and initiatives focused on solving embedded issues impacting the employee experience. Example projects have focused on creating a psychologically safe environment for employees to speak up about mistakes, fostering an effective working relationship across teams previously at odds, and diagnosing drivers for harassment and perceptions on the reporting process.• Identify symptoms, diagnose root causes (i.e., behavioral, environmental, cultural, systemic drivers), design and test behavior change interventions, measure and analyze interventions’ impacts and then scale what works. • Global Habit Tool Development: Created an organization-wide tool to scale research-backed habits for Citi’s 250,000+ employees to drive strategic objectives related to culture. Formed a cross-functional project team, managed project timeline, designed user interface, developed content, socialized tool, and managed partner priorities.• Manage cross-functional project teams, timelines, and deliverables. Show less • High-Potential Sponsorship Program Development & Management: Designed, launched and managed Citi Commercial Bank’s first global sponsorship program for high-potential employees to be paired with senior-level leaders for career advancement support. Developed all collateral used for socialization, recruitment, promotion and training.• New Employee Onboarding Experience: Led a cross-functional project team to create global consistency across the new hire onboarding experience. Simplified the introductory learner content and experience, developed ‘first 90-days’ new hire email campaign, created first internal hire experience survey and regularly analyzed new hire experience survey data to inform changes and improvements.• Workshop Development and Facilitation: Co-designed and facilitated a range of workshops aligned to the organization’s growth strategy including: Inclusion and Allyship, Inclusive Hiring, Hiring and Selection, Welcoming New Hires and Driving Employee Engagement. Managed partnerships with external vendors including content creation, facilitation, program management, and contract management.• Competency Model Improvement: Aligned and edited a multi-level, multi-job family global competency model within the Commercial Bank to align with the organization's (Institutional Clients Group) promotion-based competency framework. Show less
Applied Behavioral Insights Partner, VP
Jul 2023 - nowApplied Behavioral Insights, AVP
Aug 2022 - Jul 2023Global Learning & Development - Commercial Bank, AVP
Jul 2021 - Aug 2022
Licenses & Certifications
Hr analytics
EcornellFeb 2022Dare to lead trained
Dare to lead™ trainedNov 2020
Honors & Awards
- Awarded to Paige Pulford, M.S.The Outstanding Graduate Student Award for I-O Psychology The University of Tennessee at Chattanooga Graduate School Apr 2021
Volunteer Experience
I-O Psychology Alumni Mentor Program Coordinator
Issued by The University of Tennessee at Chattanooga on Feb 2022Associated with Paige Pulford, M.S.
Member of the Board of Directors
Issued by Chattanooga Convention & Visitors Bureau on Nov 2013Associated with Paige Pulford, M.S.
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