Experience

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  Coca-cola beverages pakistan limited

  May 2002 - Jul 2015

  Responsibilities:• Responsible for enhancing profitability, sales and market share through implementation of strategic and tactical sales plan and distributions development. • Managing a team of 50 peoples direct operation/indirect operation.• Development of Modern –Ah & Modern-OP as per picture of success.• Responsible for implementing sales plans and ensuring profitability growth of Region & Implementing Channel wise infrastructure.• Experience of developing sales plans, formulation of marketing strategies and their detailed execution. • Control over sales forecasting and stock management.• Experienced the dynamics of channel classification, changing dynamics from market to market while adapting the trade executions. • Frequent market visits to gauge the real market situation and to know the ground realities. • Hands on experience of team handling & distributors communication partner and third party management on diverse media and non-media activities including advertising, outdoor, event management.• Development of marketing support materials and execution of VPOs at LMTs & IMTs.• Experience of complete coordination from production to supply chain to retail sales. Show less • Pursuing high potential accounts and opportunities, generating business by signing new customers (conversions, new entrants).• Execute the LMTs and IMTs as per Picture of success.• Design the collaborative activities at LMTs & IMTs( Metro C&C, Hyper Star, Alfatah Stores, HKB Stores)• Entering profitable agreements for customers and ensure its compliance & sanctity.• Preparing joint promos/ activities in order to increase sales/ build strong relationships and customer satisfaction.• Build strong relationships with outlet operator/ franchise of NKA• Facilitate NKA in execution of all kind of joint promotions which are organised by NKA• Frequently measure and monitor the performance of NKA outlets & timely inform NKA Team in case of any abnormal change. • Provide on-going feedback to NKA after meeting with the local operator/ franchisee • Provide assistance to NKA in fixing credit limit/ credit period and timely seek assistance from NKA in case of overdue recovery issue.• Gather comparative information to monitor competitive activities at NKA outlets and inform NKA Team with counter suggestions/ activities. Show less Best Regional Sales Manager Lahore. 2008-2011• Responsible for planning, organizing and directing all sales activities in specified territory or region to achieve business goals.• Close Monitoring of Pre sell System of direct as well as indirect business and to work closely with sales teams for smooth and effective transition to presell system. • Plan, achieve and regularly monitor volume targets for the region. • Develop and strengthen relationship with existing and potential distributors/retailers and key accounts through regular market visits.• Monitor market trends and develop sales opportunities accordingly.• Coordination with marketing department regarding VPO activities for the Groceries and super markets.• To plan organize activities of sales force for the top most strategic and high volume area of Lahore franchise.• Manage market discounts within budget • Lead sales team and assign them targets in line with the regional target/area potential • Monitoring and reporting of key performance indicators such as stock return rate, daily sales volume, outlet conversion rate etc.• Make volume forecasts based upon recent and historical volume trends and planned marketing and operation Show less

  • Regional Sales Manager

    Mar 2014 - Jul 2015

  • Head of Key Accounts - Lahore

    Apr 2011 - Feb 2014

  • Regional Sales Manager- General Trade , Lahore

    Jan 2008 - Mar 2011

  • Sales Manager- Lahore

    Jun 2005 - Dec 2007

  • Market Development officer- Lahore

    May 2002 - May 2005
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  Lotte akhtar beverages (pvt) ltd.

  Aug 2015 - now

  Regional sales manager- lahore