Nels Nelsen

Experience

• 

  Mixtt, Inc.

  Jan 2009 - Oct 2009

  Marketing/PR Intern

  Helped handle PR and promotions for a start-up TechCrunch50 company. Worked directly under the CEO in establishing company in the social media network

• 

  Bayview/Hunters Point YMCA

  Apr 2010 - Jun 2011

  Volunteer Coach

  Assisted in coaching boys baseball team, ages 11-12 for the 2010 season. Assisted in planning and supervising 2 weekly practices. Taught baseball skills and teamwork

• 

  Red Tricycle

  Jun 2011 - Aug 2011

  SEO Intern

  Optimize Blogs On Word Press, Keyword Search On Google AdWords

• 

  Become.com

  Aug 2011 - Jul 2012

  SEO Associate

  - Write for shopping blogs on a variety of subjects including sports, men's fashion, and home & garden- Edit over 15 blog posts every week- Coordinate with other bloggers for link building program

• 

  The Betty Mills Company

  Jun 2018 - Jul 2023

  Price & Margin Analysis: Manage quarterly/monthly/daily product price updates, uploads and price QA; Margin analysis and pricing optimization. Content Management: Cataloging and maintenance of promotional pages for our vendor partners; Improving/augmenting the quality of content, copy, images, product attributes; Working with vendor team on product promotions; Managing promotional calendar and launch deadlines.Internal/External SEO: Provide content build-out of SEO optimized keyword rich product pages; Drive organic traffic to acquire new and return customers through all such SEO activities and best practices.Specific Expertise: Microsoft Office, Google Analytics, RJ Metrics, Celebros, Google Search Console, WordPress, Market XPert.Accomplishments- Added over 10,000 medical items in my tenure at Betty Mills that has helped our medical category grow exponentially (from $100k per quarter at my hiring in Q3 of 2012 to $1.1 million in Q2 of 2016). Show less

  • Senior Merchandising Coordinator

    Jul 2012 - Jul 2023

  • Senior Merchandising Coordinator & SEO Specialist

    Jun 2018 - Oct 2021
• 

  Best Buy

  Oct 2021 - now

  -Delivered weekly & monthly reporting, highlighting sales and customer engagement; provide insights & recommendations based on reporting metrics-Research, update, & optimize PDP content via PowerBI-Tracked PDP/sales metrics via Customer Journey Analytics tool; cross-referenced sales metrics with engagement metrics to establish purchasing trends-Executed & prioritize new product launches & projects by proactively reviewing SKU expected experience, product & site taxonomy, & content accuracy to ensure first to market & best in class customer experience -Worked with cross-functional partners on the category team & EPM to update Wrangler Variation rules for desktops & gaming laptops to include a broader assortment of SKUs, leading to a 6-8% rise in Variation engagement for 2 separate computing brands Show less ● Support Category Teams & Vendors to drive revenue & optimize online customer experience on the PDP & PLP● Analyze customer insight, Adobe data & reports to influence & recommend enhancement for tool & customer experience improvements● Designed & trained new CYP reporting communication, partnering with DAT to drive strategy execution● Designed Fill Rate Report training document● Execute & prioritize new product launches & projects by proactively reviewing SKU expected experience, product & site taxonomy, & content accuracy to ensure first to market & best in class customer experience ● Subject matter expert for Fill Rate & Product Content Optimization, & Wrangler Variation capability for Category Management & cross functional partners Show less

  • Brand Advocate

    Jul 2023 - now

  • e-Commerce Web Specialist

    Oct 2021 - Jul 2023