Tom Kirszenstein

Experience

• 

  BlairLake New Media (Now Compuware Corporation)

  Jan 1996 - Jan 1999

  Account Manager

  Developed digital marketing plans and launched inaugural Web sites for Sprintpcs.com, LeeJeans.com, Buddylee.com, LeePipes.com, LeeFlares.com, HallmarkKaleidoscope.com, Kaufmanfellows.org, and StationCasinos.com.

• 

  IMRglobal Corporation (Now CGI Group, Inc.)

  Jan 1999 - Jan 2001

  Senior Business Analyst

  Rite Aid Pharmacy (formerly Eckerd Drug Stores) marketing plan and e-commerce site. Technology and market analysis, requirements development, documentation, e-commerce subject matter expert, digital support and guidance for internal and external clients.

• 

  Suite-Dreams Vacation Properties, Inc.

  Jan 2001 - Jan 2009

  Vice President

  Established vacation rental goals and oversaw efforts to meet targets and maximize revenue. Identified and pursued business development opportunities through networking and partnerships. Developed and implemented business and technical strategies to increase sales and grow profit margins. Established strong, enduring client relationships resulting in long-term account value and customer satisfaction in the hospitality industry. • Led the design, development and implementation of a real-time booking engine to automate vacation reservations to improve efficiency and increase ROI by 80% within one year • Implemented digital ad campaign to increase client registrations by 460% • Increased company gross margin for eight consecutive years• Developed company Web site and drove SEO, design, and public relations initiatives Show less

• 

  Definition 6

  Jan 2009 - Jan 2011

  Innovations Manager

  Managed team of five designers, technical specialists and copywriters to create high-end interactive experiences. Completed research and analysis, prepared business cases and presented recommendations for new technology initiatives to executive management.• Led concept, design and expedited delivery of mobile Web site for Verifone to compete with new mobile card reader from its competitor (Square) • Evaluated, launched and managed the Brightcove online video streaming platform to support sales, increase ROI and improve product quality for agency clients • Created and presented unified marketing plans for Rubbermaid, Herschend Family Entertainment, Mitsubishi and Philips Arena Show less

• 

  Cox Target Media

  Jan 2011 - Jan 2017

  Developed and implemented digital product strategy for 150 Valpak franchises in United States and Canada including third-party fulfillment, franchise sales support, problem solving and professional communication. Managed digital agency marketing and sales pipeline. Hands on experience with third party tools such as Adobe Analytics, Salesforce.com and MailChimp. to ensure timely and accurate campaign execution for multiple franchises and their clients.• Launched suite of digital products to generate over $750,000 annual revenue • Managed digital marketing agency achieving 700% growth in first six months and securing $52,000 recurring monthly ad revenue • Developed sales enablement program resulting in a 300% increase in franchise revenue Show less Evaluated new technologies and provided strategy recommendations to support sales, improve operations and advance toward business goals. • Led inter-departmental team to launch an augmented-reality mobile app to meet USPS technology program requirements resulting in $240,000 in postage savings• Managed pilot testing programs including Facebook marketing, Google Offers, Bing Offers and Facebook Ads to conserve resources and minimize risk to support corporate digital growth initiatives • Developed and implemented innovative technology activities at annual sales conventions to demonstrate digital capabilities and increase interaction for 1,000+ sales reps Show less

  • Digital Product Leader

    Jan 2015 - Jan 2017

  • Digital Innovation Strategist

    Jan 2011 - Jan 2015
• 

  Keller Williams Realty, Inc.

  Jan 2018 - now

  Licensed Florida Realtor®

  Helping you buy, sell and invest in Florida real estate.

• 

  Big Brothers Big Sisters of Tampa Bay

  Oct 2023 - now

  Partnerships Manager