Thoufeek Muhammed

Experience

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  Saaba Caterers

  Jun 2011 - Aug 2014

  Business Development Executive
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  Direction group of institutions private limited

  Jan 2014 - Jan 2019

  Sales Marketing Manager

  Manager of Marketing and CommunicationsLaunched Direction IAS Study Circle

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  Civils Cafe IAS Study Circle: Lead by IAS,IPS,IPoS Officers

  Jan 2019 - Dec 2021

  Co-Founder and Director

  Faculty and Mentor-International Relations-Economic Development-Internal Security-Information Technology

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  Oocreates

  Dec 2020 - Feb 2023

  Head of Sales Marketing

  Lecturer at oocreates Digital Academy

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  Regent Middle East

  Feb 2023 - now

  * Spearheaded the marketing, sales and admission department, managing a team of 30 members which includes creators and agencies to drive business growth across all educational units under Regent Group, which includes study abroad consulting, on-campus programs, and a school.*Instrumental in establishing the Communication at Regent Group, incorporating the organization's philosophy, Thinking into Character.*Led marketing training programs to help teams achieve peak performance.*Developed a results-oriented coaching program that enhanced sales KPIs and overall team effectiveness.*Delivered training on body language, essential sales skills, AI, digital marketing, and other key business areas to ensure comprehensive skill enhancement.* Planned and executed international marketing campaigns across 7+ countries, successfully increasing student admissions from these regions to our Dubai campus.* Built and developed an independent international recruitment team, establishing a strong presence in over 3 countries, significantly enhancing our global reach.* Developed and implemented digital marketing strategies, including SEO, SEM, and social media marketing, resulting in a 25% increase in online engagement and lead generation.* Collaborated with cross-functional teams, including academic departments and student services, to ensure cohesive and effective marketing strategies aligned with institutional goals.* Enhanced brand awareness and reputation, contributing to a 30% growth in overall student enrollment.* Established partnerships with international schools and educational agents, expanding our network and recruitment channels. Show less * Assisted in the development and execution of marketing campaigns, supporting the growth of study abroad consulting, on-campus programs, and the school under Regent Group.* Implemented digital marketing initiatives, including SEO, SEM, and social media marketing, leading to a significant increase in online engagement and lead generation.* Worked closely with cross-functional teams, including academic departments and student services, to ensure cohesive marketing strategies aligned with institutional goals. Show less

  • Head of Marketing and Sales

    Apr 2023 - now

  • Marketing Manager

    Feb 2023 - Apr 2023