Madison Kenney

Experience

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  Maria’s Italian Bakery

  Sept 2018 - May 2019

  Bakery Associate
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  Bosland’s Learning Plus

  May 2019 - Sept 2019

  Sales Cashier
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  Fair Lawn Public Schools

  Jan 2020 - Mar 2020

  Aftercare Mentor
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  Aéropostale

  Jul 2020 - Dec 2021

  Sales Associate
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  Venice Bakery

  Jan 2021 - Feb 2022

  Bakery Associate
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  Fair Lawn Public Schools

  Jun 2022 - Aug 2022

  Greeting Attendant

  •Maintained safe security protocols, and greeted guests with a warm, welcoming attitude•Signed guests in and out of Fair Lawn High School to ensure a swift sign-in/sign-out process

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  Siena College

  Sept 2022 - Dec 2022

  Admissions Marketing Internship

  -Collaborated with the admissions team to market Siena College to prospective high school seniors through various promotional efforts, including monthly digital newsletters.-Analyzed the successes and areas of improvement for Siena College’s advertising campaigns using Facebook Ads Manager to draw conclusions based on performance metrics and provide useful feedback.-Brainstormed both independently and with the team to generate creative media ideas and content creation, using social media platforms such as TikTok, Instagram, and Facebook.-Executed a marketing plan for Siena College’s Graduate programs based on an allocated media budget, providing the team with expense estimates and actionable recommendations for channel integration.-Practiced script writing for Siena College promotional video advertisements that can be seen on the college website, during open house visits, and at the beginning of virtual information sessions. Show less

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  Family Care Health Nurse Practitioner

  Dec 2022 - Jan 2023

  Web Developer

  •Designed a user-friendly website for a medical clinic in Schenectady, New York using the platform Wix•Used my applied digital skills to achieve a cohesive and creative digital space for the clinic

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  Volvo Car USA

  Jun 2023 - Aug 2023

  Brand Strategy, Media, and Planning Intern

  -Oversaw all digital advertising submissions from Volvo retailers across the United States to provide beneficial feedback and to ensure brand consistency and compliance with Volvo’s branding guidelines.-Participated in many cross-departmental collaborations with the CRM, MarTech, SEO, and CPO (Certified Pre-Owned) teams.-Performed competitive research for an emerging Volvo electric SUV to assess media opportunities and understand the performance and strategy of Volvo’s top competitors in the luxury electric vehicle market.-Sought out opportunities for the Volvo brand to grow and expand across multiple media channels, most notably including audio content platforms like Spotify and iHeart Media.-Assisted with public relations tasks surrounding the reveal and launch of the new Volvo EX30, including staying current with press articles from automotive news outlets like Motor Trend.-Gained many valuable experiences and transferable skills, such as media planning, creative development, research and analysis, and branding consistency. Show less

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  The Phillips Group Oncology Communications

  Sept 2023 - now

  Social Media & Communications Intern

  -Manages and optimizes LinkedIn and Twitter accounts, diligently monitoring and analyzing key metrics to drive informed decision-making for management and achieve a strong overall social media presence.-Creates professional social media content using graphic design applications such as Canva to deliver relevant and timely information to company clientele in an engaging and visually appealing manner.-Works collaboratively with our external agency EEK! Creative to develop and maintain a company website, adding important key features, staying current with modifications, and communicating any company wide updates or upcoming events.-Enforces brand consistency and develops a brand presence on social media by creating materials with consistent imagery, logos, fonts, and colors with the goal of increasing overall brand awareness and recognition.-Drives social media engagement by posting consistent content on LinkedIn 1-2 times per week, interacting with alike firms and pages to increase following by 6 times since my start in September 2023. Show less